Health Impr Strategies PHF

Blockbuster Formulas for Healthy Communities: 

Blockbuster Formulas for Healthy Communities National Association of Local Boards of Health 2001 Annual Meeting Stacy Baker Public Health Foundation 202-898-5600, sbaker@phf.org

Overview: 

Overview Health improvement planning Roles of boards Tips for success Getting results Tools and resources Hollywood gossip

Public Health Foundation...achieving healthy communities through research, training, and technical assistance: 

Public Health Foundation ...achieving healthy communities through research, training, and technical assistance PHF is National non-profit Non-membership Objective Experienced - 30 years PHF serves Local, state, and federal public health agencies andamp; leaders Health systems Communities

Community Health Improvement Planning: 

Community Health Improvement Planning Any broad planning efforts to improve population health priority or focal areas objectives strategies Often includes other system partners Beyond the agency strategic plan Potential frameworks Healthy Communities Healthy People 2010 Mobilizing for Action through Planning and Partnerships (MAPP) State or local initiatives

Boards of Health as Producers: 

Boards of Health as Producers Budget Boundaries Strategic direction Line up 'investors' or partners Ensure on schedule Important or final say in product, how it’s marketed, hires

Roles of Directors: 

Roles of Directors Manage technical aspects Coordinate actors and writers Lead project within producer and studio parameters Deal with day to day dramas on set Edit final product

Blockbuster formulas:Smart Marketing Strategy: 

Blockbuster formulas: Smart Marketing Strategy Develop marketing objectives and plans before the final product is out Gather target audience information up front The product is what people are willing to buy Tailor your messages Offer partners tools Use the pros

Blockbuster formulas:Action: 

Blockbuster formulas: Action Set criteria for choosing action steps look for where the science, community interest, policy, and resources meet Get commitments for strategies (pre-release) Reward action Affiliation, awards, etc.

Blockbuster formulas:Powerful Cast: 

Blockbuster formulas: Powerful Cast Find out who are your 'box office draws' for credibility Make special roles for busy decision makers and business leaders Share power or options nobody likes to be a rubber stamp Build expertise and new leadership

Blockbuster formulas:Political Intrigue: 

Blockbuster formulas: Political Intrigue Identify rules of play considering politics SWOT analysis Consider legislation to establish the initiative reporting expectation Board or legislative committee participation tie to funding

Blockbuster formulas:Romance: 

Blockbuster formulas: Romance Pair 'star-crossed lovers' Private andamp; public Public health andamp; public safety or education Health andamp; economic development Urban and rural Empowerment Zones/ Enterprise Communities (EZ/ECs)

Blockbuster formulas:Bottom Line : 

Blockbuster formulas: Bottom Line Define performance and accountability align with community priorities, other measures Set objectives with baselines andamp; targets to measure success Plan to use performance data or progress reports for change or QI

Examples of Tools to Use: 

Examples of Tools to Use Healthy Communities Toolbox Mobilizing for Action through Planning and Partnerships Coalition for Healthier Communities Healthy People 2010 Toolkit State HP 2010 Tool Library EZ/EC Technical Assistance Clearinghouse (contact PHF)

Community Toolbox: 

Community Toolbox Resources for community building andamp; health improvement 'How to' tools and examples for planning, interventions, grants, evaluation 200+ sections Troubleshooting guide Learning forum http://ctb.ukans.edu

Coalition for Healthier Cities and Communities: 

Coalition for Healthier Cities and Communities Healthy communities agenda campaign and dialogue guide 100% Access / Zero Disparities Movement Searchable library of community resources Searchable registry of initiatives, organizations, and individuals www.healthycommunities.org

Mobilizing for Action through Planning and Partnerships: 

Mobilizing for Action through Planning and Partnerships Strategic planning tool for improving community health Guidance, vignettes, and tools - each phase Registry of users www.naccho.org

Healthy People 2010 Toolkit: A Field Guide to Health Planning: 

Healthy People 2010 Toolkit: A Field Guide to Health Planning www.health.gov/ healthypeople/state/toolkit Seven Action Areas Building the Foundation: Leadership andamp; Structure Identifying Resources Engaging Partners Setting Priorities andamp; Objectives Obtaining Baseline Measures andamp; Setting Targets Managing andamp; Sustaining the Process Communicating Health Goals andamp; Objectives

State Healthy People 2010 Tool Library: 

State Healthy People 2010 Tool Library www.phf.org/HPtools/state.htm EXAMPLES: Engaging Partners... Healthy West Virginia Coalition Healthy New Hampshire web site for participants Telephone surveys (NJ) EXAMPLES: Building the Foundation... Legislation to establish Louisiana Healthy 2010 Planning Council Healthy North Carolinians Certification Process

State Healthy People 2010 Tool Library (cont’d): 

State Healthy People 2010 Tool Library (cont’d) EXAMPLES: Setting Targets... Target Setting Algorithm and Worksheets (DE) Missouri Resource Guide for Community Assessment 'Tools of the Trade' data guides (PA) EXAMPLES: Setting Health Priorities... Priority Setting Options handout and presentation (DE) Process Guidance (MD) Facilitator 'Survival Kit' and Meeting Ground Rules (IA)

Related Resources: 

Related Resources Healthy People 2010 andamp; Environmental Health, www.phf.org/EH HRSA Workforce Development Companion Document, http://bhpr.hrsa.gov/healthworkforce Community Health Status Indicators Reports, www.communityhealth.hrsa.gov Healthy People 2010 Information Access Project—preformulated PubMed searches on HP objectives—coming soon to www.nnlm.nlm.nih.gov/partners/

Summary: 

Summary Board of health roles as producers of health improvement planning efforts Budget, boundaries, rules, schedule Strategic direction, how put together, how marketed Line up partners Marketing, casting, action, and blockbuster formulas of success Tools and resources

Final Lessons: 

Final Lessons A bad movie with a big budget, great cast, and slick marketing strategy is still a bad movie. Content is King