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Brief History of Tobacco Advertising to Women in Asia:

Brief History of Tobacco Advertising to Women in Asia

Slide2:

1910s China BAT

Slide3:

Pakistan: 'male ads'

Slide4:

Hong Kong- China border: 'male' ads

Slide5:

Malaysia, 1985 'all fun together' ads, featured the USA.

Slide6:

Slide7:

1985: 1st ads targeting women in Asia (Hong Kong)

Slide8:

1980s: first ads targeting women in Asia (Japan)

Slide9:

Indonesia, 1990. First ads for women by national tobacco industry

Slide10:

Vietnam, 1990 1st targeting of women

Slide11:

Hong Kong, 1992 Female rock star

Slide12:

Philippines, 1994 Tobacco industry calendar

Slide13:

Japan, 1994 Ease of purchase by children

Slide14:

Malaysia, 1995 Ad for TV Program

Slide15:

Hong Kong, 1995 1st tobacco industry-sponsored school kits into Asia

Slide16:

Hong Kong 1996 Tennis Open Half the fans are female.

Slide17:

Hong Kong, 1997 Campaigning ad from Tobacco Institute

Slide18:

Hong Kong, 1997 Salem Adventure games for boys andamp; girls

Slide19:

Hong Kong, 1998 Young men andamp; women: romance and fun

Slide20:

Philippines: Inflight magazine, 2002

Slide21:

Targeting Asian women in the USA

Slide22:

Slide23:

Thin-ness This model’s message is that cigarettes keep her thin.

Slide24:

Smoking also appears in ads for other products.

Use of pretty promotion girls :

Use of pretty promotion girls Examples: 1992 Philippines 1996 Vietnam 2001 Hong Kong 2001 Cambodia

Slide26:

Philippines, 1992 Shopping mall promo. Use of pretty young women

Slide27:

Philippines, 1992 Shopping mall. Use of pretty women

Slide28:

Vietnam, HCM City, 1996 Use of pretty sales girls

Slide29:

Hong Kong 2001

Slide30:

Cambodia, 2001 Pretty sales girls

Slide31:

Cigarettes are possibly the most marketed product in the world. Global expenditure on tobacco promotion is in US$ tens of billions each year. Tobacco companies market to Asian women, including advertising that equates smoking with health, popularity, emancipation, and being slim; gifts; long, slim, white andamp; menthol cigarettes. Key Messages

Slide32:

Tobacco companies have been marketing to women in Asia for 25 years. Tobacco companies fund women’s organizations, sports, arts, and special projects that target women and girls as a way of promoting tobacco. Key Messages

Slide33:

Hollywood and Big Tobacco Philip Morris paid $350,000 to get cigarettes featured in the James Bond movie 'A License to Kill.' In 2002, after a gap of 13 years, James Bond is smoking again in 'Die Another Day.' Although very few Asian teenagers smoke, 57% of their counterparts in movies puff away. Movie Facts—A Smoking Gun?

Slide34:

'Exemplar' Kung-fu actor Jackie Chan: Hong Kong, 2001

Slide35:

Harvard School of Public Health analyzed five films featuring 10 popular actresses. Smoking behavior was depicted on-screen 28% of the time. Women in lead or supporting roles were more likely to smoke than men. Movie characters of both sexes smoked more than the general population. Women Smoking in Movies