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The name "Ivory" refers to a series of products created by the Procter & Gamble Company (P&G), including varieties of a white and mildly fragranced bar soap, that became famous for its pure content and for floating in water. Over the years, the bar soap has been altered into other varieties. P&G research revealed in 1992 indicated work in progress to create other varieties that do not float as the original and would sink due to the altered ingredients but avoid dissolving too fast. New varieties of Ivory soap contain glycerin, do not dry the skin as quickly,and do not float as well. In October 2001, P&G tested the sinking bar soap as part of an advertising campaign to see if people would notice the sinking bars, even if given a cash reward.Because Ivory is one of P&G's oldest products (first sold in 1879), P&G is sometimes called "Ivory Towers" and its factory and research center in Saint Bernard, Ohio is called "Ivorydale".Ivory bar soap is whipped with air in its production and floats in water. According to an apocryphal urban legend, later discounted by the company, a worker accidentally left the mixing machine on too long and the company chose to sell the supposedly ruined batch because mixing air longer did not change the basic ingredients of the soap. When appreciative letters about the new, floating soap inundated the company, P&G ordered the extended mix time as a standard setting. However, company records indicate that the design of Ivory was not the result of accident. In 2004, over 100 years later, the P&G company archivist Ed Rider found documentation that revealed that chemist James N. Gamble, son of the founder, had discovered how to make the soap float and noted the result in his writings.Ivory's first slogan "It Floats!" was introduced in 1891. The product's other well-known slogan, "99 44/100% Pure", was based on the results of an analysis by an independent laboratory the founder's son, Harley Procter, hired to demonstrate that Ivory was more pure than the castile soap then available.Procter & Gamble product research, which was reported during October 1992,[6] has involved creating other varieties of Ivory soap that do not float as the original, and would sink due to the altered ingredients, but also would avoid dissolving too fast when wet. New varieties of Ivory soap contain the ingredient glycerin inside the bar soap,[3] and they do not float as well as the original formula .
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