logging in or signing up Atnext Advertorial PkgKeywordPower Irvette Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 84 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 16, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript New Advertising Formats: 1. Advertorial Package 2. Keyword Power : New Advertising Formats: 1. Advertorial Package 2. Keyword Power atnext.com is an ideal platform for detail delivery/soft-selling towards well-educated working adults.. : atnext.com is an ideal platform for detail delivery/soft-selling towards well-educated working adults.. Strong editorial team with wide variety of content Daily News, Current Affairs, Entertainment and Finance News Lady.Atnext.com, a female focused content portal. Travel.Atnext.com; a traveler’s indispensable guide to the world Education.Atnext.com, an education guide to students of all levels Motor.Atnext.com; an automotive vertical covering auto reviews and more Life.Atnext.com, a lifestyle and guide to everyday living in the city Racing.Atnext.com; a horse racing guide focused on HK and Macau races Soccer.Atnext.com; a soccer fan’s guide to everything soccer Quality users who are in receptive mindset Atnext core users: Working people aged 20-39, with Bachelors Degree+ Time Spent per Unique User Per Session: 14 minutes 45 seconds Average Page Duration/ Time Spent Per Page: 1 minute 14 seconds Source: Nielsen//Netratings Site Census Leveraging on its strengths, atnext.com is now formally going to launch the new formats: 1.Advertorial Package 2. Keyword Power after some test campaigns ran…… : Leveraging on its strengths, atnext.com is now formally going to launch the new formats: 1.Advertorial Package 2. Keyword Power after some test campaigns ran…… Advertorial Package: Advertorial PackageDetails of Advertorial Package: Details of Advertorial Package Duration: 7 consecutive days (1 week) Commencement Date: Every Monday Production leadtime: 7-10 working days Package Entitlements: Shaded Headline in section pull down menu 1x Content Page (Production and simple editing is inclusive) All Ad space e.g. Super Banner & Large Rectangle in the Content Page Package Cost: Remark: Only 1 advertiser will be accepted in each Section (first-come-first-serve)Screen-Cap of Package Entitlement: Shaded Headline in Section pull down menu: Screen-Cap of Package Entitlement: Shaded Headline in Section pull down menu Screen-Cap of Package Entitlement: Content Page: Screen-Cap of Package Entitlement: Content PageLet’s experience a real case now!! : Let’s experience a real case now!! Advertiser: Smartone-Vodafone: Mobile Broadband Campaign period Sep 25 – Oct 10, 2006 (~ 2 wks) Headline Position LifeMag tech (副刊:生活科技) Click on the screen in Slide Show mode to run through an offline demo Impressive result generated.. : Result Report Total Views of Headline 462,929 Total Views of Content Page: 23,191 Conversion Rate: 5% (More than 10% in the first few days) Impressive result generated.. Slide10: Case Study 2 : ABN AMRO Warrants Campaign period Oct 25-27, Nov 1-2, 2006 (5 days) Headline Position Local News Fixed Position Different Headline and advertorial for each dayResult generated.. : Result Report Total Views of Headline 4,416,064 Total Views of Content Page: 20,999 Conversion Rate: 0.48% Very encouraging result in such a mass channel !! Result generated.. Points to Note!!: Points to Note!! In terms of booking confirmation and content of article, Atnext reserves its right on final decision All write-up, logo, graphic and pics are provided by advertiser, and will edited and produced by atnext editorial team in their tone & manner with atnext template. 客戶資訊 and 資料由客顧提供 wordings must be added in pull down menu and content page respectively Max. length for the shaded headline is 22 Chinese words (including punctuation marks; 2 alphabetical characters are equivalent to 1 Chinese word) Title of 壹蘋果 will be used in Content page instead of 蘋果日報 in regular pages Keyword Power: Keyword PowerDetails of Keyword Power: Details of Keyword Power Concept: Ad message pop-up when users point over the selected keywords: Ad message is in 120 x 90 gif format and hyperlink enable; Multi-message is allowed for different keywords Selected keywords will be highlighted, however, same keyword will be advertised max. 3 times in single article Advertising Cost: HK$1,000/ keyword/ month in particular section: Local News (要聞港聞); International News (兩岸國際); Finance News (財經) Entertainment News (娛樂) Sport News (體育) Lifemag News (副刊) Remarks: Min. booking: 10x keywords per time Keyword selection must be approved by Atnext, subject to relevancy between advertiser/product/ad message and selected keyword. Each keyword per section will only accept 1 advertiser in same period of time (First-come-first-serve) No advertiser exclusivity will be offered in same article Keyword Power Case Studies: Keyword Power Case StudiesCase Study 1: Moov.now.com.hk : Case Study 1: Moov.now.com.hk Campaign period Apr 28 to July 14, 2006 Position Entertainment News (娛樂) Selected Keyword Over 100 singers name (including Chinese and English names) Result: Total Views of Keywords: 65.3M Total Clicks: 98,409 Ad messagesCase Study 2: Nike HK – World Cup : Case Study 2: Nike HK – World Cup Campaign period Jun 7 – Jul 16, 2006 Position World Cup Channel Selected Keyword Around 60 words related to football and World Cup e.g. player names, country names and common soccer terms Result: Total Views of Keywords: 489,129 Total Clicks: 20,249 Ad messagesCase Study 3: Epson Printer : Case Study 3: Epson Printer Ad message Campaign period Sep 11 – Oct 6, 2006 Position Local News (要聞港聞) Selected Keyword Around 15 words related to office, corporate and pic Result: Total Views of Keywords: 17.7M Total Clicks: 36,466Tips for Keyword Power Usage: Tips for Keyword Power Usage Do Select keywords that are the most relevant to your product/service Provide customized messages for different keywords Employ multi creative execution to uphold readers’ attention and excitement Don’t Employ too general and too broad keywords Just run a generic single creative message for ages Appendix – atnext Audience Profile : Appendix – atnext Audience Profile Third Party Research Conducted By AC Nielsen Conduct March 2005Thank You. Talk To Us About Your Next Online Ad Campaign. : Thank You. Talk To Us About Your Next Online Ad Campaign. Pixel Media HK Limited 11th Floor, 43 Lyndhurst Terrace, Central, Hong Kong General Line: 852.2851.2496 Fax: 852. 2851.2495 www.pixelmedia-asia.com Is Interactive Marketing the missing puzzle in your marketing plan ? You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Atnext Advertorial PkgKeywordPower Irvette Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 84 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: October 16, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript New Advertising Formats: 1. Advertorial Package 2. Keyword Power : New Advertising Formats: 1. Advertorial Package 2. Keyword Power atnext.com is an ideal platform for detail delivery/soft-selling towards well-educated working adults.. : atnext.com is an ideal platform for detail delivery/soft-selling towards well-educated working adults.. Strong editorial team with wide variety of content Daily News, Current Affairs, Entertainment and Finance News Lady.Atnext.com, a female focused content portal. Travel.Atnext.com; a traveler’s indispensable guide to the world Education.Atnext.com, an education guide to students of all levels Motor.Atnext.com; an automotive vertical covering auto reviews and more Life.Atnext.com, a lifestyle and guide to everyday living in the city Racing.Atnext.com; a horse racing guide focused on HK and Macau races Soccer.Atnext.com; a soccer fan’s guide to everything soccer Quality users who are in receptive mindset Atnext core users: Working people aged 20-39, with Bachelors Degree+ Time Spent per Unique User Per Session: 14 minutes 45 seconds Average Page Duration/ Time Spent Per Page: 1 minute 14 seconds Source: Nielsen//Netratings Site Census Leveraging on its strengths, atnext.com is now formally going to launch the new formats: 1.Advertorial Package 2. Keyword Power after some test campaigns ran…… : Leveraging on its strengths, atnext.com is now formally going to launch the new formats: 1.Advertorial Package 2. Keyword Power after some test campaigns ran…… Advertorial Package: Advertorial PackageDetails of Advertorial Package: Details of Advertorial Package Duration: 7 consecutive days (1 week) Commencement Date: Every Monday Production leadtime: 7-10 working days Package Entitlements: Shaded Headline in section pull down menu 1x Content Page (Production and simple editing is inclusive) All Ad space e.g. Super Banner & Large Rectangle in the Content Page Package Cost: Remark: Only 1 advertiser will be accepted in each Section (first-come-first-serve)Screen-Cap of Package Entitlement: Shaded Headline in Section pull down menu: Screen-Cap of Package Entitlement: Shaded Headline in Section pull down menu Screen-Cap of Package Entitlement: Content Page: Screen-Cap of Package Entitlement: Content PageLet’s experience a real case now!! : Let’s experience a real case now!! Advertiser: Smartone-Vodafone: Mobile Broadband Campaign period Sep 25 – Oct 10, 2006 (~ 2 wks) Headline Position LifeMag tech (副刊:生活科技) Click on the screen in Slide Show mode to run through an offline demo Impressive result generated.. : Result Report Total Views of Headline 462,929 Total Views of Content Page: 23,191 Conversion Rate: 5% (More than 10% in the first few days) Impressive result generated.. Slide10: Case Study 2 : ABN AMRO Warrants Campaign period Oct 25-27, Nov 1-2, 2006 (5 days) Headline Position Local News Fixed Position Different Headline and advertorial for each dayResult generated.. : Result Report Total Views of Headline 4,416,064 Total Views of Content Page: 20,999 Conversion Rate: 0.48% Very encouraging result in such a mass channel !! Result generated.. Points to Note!!: Points to Note!! In terms of booking confirmation and content of article, Atnext reserves its right on final decision All write-up, logo, graphic and pics are provided by advertiser, and will edited and produced by atnext editorial team in their tone & manner with atnext template. 客戶資訊 and 資料由客顧提供 wordings must be added in pull down menu and content page respectively Max. length for the shaded headline is 22 Chinese words (including punctuation marks; 2 alphabetical characters are equivalent to 1 Chinese word) Title of 壹蘋果 will be used in Content page instead of 蘋果日報 in regular pages Keyword Power: Keyword PowerDetails of Keyword Power: Details of Keyword Power Concept: Ad message pop-up when users point over the selected keywords: Ad message is in 120 x 90 gif format and hyperlink enable; Multi-message is allowed for different keywords Selected keywords will be highlighted, however, same keyword will be advertised max. 3 times in single article Advertising Cost: HK$1,000/ keyword/ month in particular section: Local News (要聞港聞); International News (兩岸國際); Finance News (財經) Entertainment News (娛樂) Sport News (體育) Lifemag News (副刊) Remarks: Min. booking: 10x keywords per time Keyword selection must be approved by Atnext, subject to relevancy between advertiser/product/ad message and selected keyword. Each keyword per section will only accept 1 advertiser in same period of time (First-come-first-serve) No advertiser exclusivity will be offered in same article Keyword Power Case Studies: Keyword Power Case StudiesCase Study 1: Moov.now.com.hk : Case Study 1: Moov.now.com.hk Campaign period Apr 28 to July 14, 2006 Position Entertainment News (娛樂) Selected Keyword Over 100 singers name (including Chinese and English names) Result: Total Views of Keywords: 65.3M Total Clicks: 98,409 Ad messagesCase Study 2: Nike HK – World Cup : Case Study 2: Nike HK – World Cup Campaign period Jun 7 – Jul 16, 2006 Position World Cup Channel Selected Keyword Around 60 words related to football and World Cup e.g. player names, country names and common soccer terms Result: Total Views of Keywords: 489,129 Total Clicks: 20,249 Ad messagesCase Study 3: Epson Printer : Case Study 3: Epson Printer Ad message Campaign period Sep 11 – Oct 6, 2006 Position Local News (要聞港聞) Selected Keyword Around 15 words related to office, corporate and pic Result: Total Views of Keywords: 17.7M Total Clicks: 36,466Tips for Keyword Power Usage: Tips for Keyword Power Usage Do Select keywords that are the most relevant to your product/service Provide customized messages for different keywords Employ multi creative execution to uphold readers’ attention and excitement Don’t Employ too general and too broad keywords Just run a generic single creative message for ages Appendix – atnext Audience Profile : Appendix – atnext Audience Profile Third Party Research Conducted By AC Nielsen Conduct March 2005Thank You. Talk To Us About Your Next Online Ad Campaign. : Thank You. Talk To Us About Your Next Online Ad Campaign. Pixel Media HK Limited 11th Floor, 43 Lyndhurst Terrace, Central, Hong Kong General Line: 852.2851.2496 Fax: 852. 2851.2495 www.pixelmedia-asia.com Is Interactive Marketing the missing puzzle in your marketing plan ?