Presentation Transcript
Innovation India Case study :Innovation India Case study Titan – The Edge
Mission :Mission To create World’s Slimmest Water Resistant Watch
Past Research says… :Past Research says… Last Swiss attempt failed in 1982
Watch can either be slim or water resistant
Big Challenge for Titan :Big Challenge for Titan To create World’s Slimmest Water Resistant Watch
small size of only 3.5mm
as thin as the edge of only 1 floppy disc
With water resistant quality
Smaller Challenges for Titan :Smaller Challenges for Titan To bring down the movement thickness from a normal 3 to 3.5 mm to only 1.15 mm !!!
Make a battery which was 1.05 mm in thickness with longer lasting power backup
Make it sturdy, reliable watch to withstand daily wear and tear
Result: Titan – The Edge :Result: Titan – The Edge
About Titan – The Edge :About Titan – The Edge World’s Slimmest Water Resistant watch
Titan launched The Titan Edge, only after 6 years they decided to make it
Innovation for India Awards 2010 :Innovation for India Awards 2010 Entries open for 2010
Last date for submission September 2009
Download your application forms here: http://www.maricoinnovationfoundation.org/
What will the winners get… :What will the winners get… Felicitated in Mumbai in the presence of industry stalwarts
A cash prize of Rs 1 lakh
The Foundation’s extended Governing Council’s support as mentors
A platform with VCs and angel investors
Marico Innovation Foundation :Marico Innovation Foundation Created in March 2003
Under the stewardship of Dr. Ramesh Mashelkar.
The Foundation’s Mission is to Fuel Innovation in India