The Elements of On-Page SEO

Category: Others/ Misc

Presentation Description

>> What is on-page SEO? >> Reasons to use on-page SEO for improving website rankings. >> Helpful On-Page SEO Tips. >> How On-Page SEO Can Help Your Business. >> On-Page SEO versus Off-Page SEO. >> What Makes Good On-Page SEO In 2019? >> What makes good on-page SEO in 2019? >> Making the Most of On-Page SEO.


Presentation Transcript

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Introduction Today many businesses and individuals have some difficulty getting discovered on the world wide web. With the time of potential consumers divided between social media and other forms of entertainment both businesses and individuals need to find better ways to make sure their web presence reaches as wide an audience as possible. Fortunately there is an entire practice that helps these businesses and individuals find immediate exposure on the Internet: on-page search engine optimization. By using on-page SEO for their websites businesses and individuals are able to direct potential consumers to their websites without much issue. The entire practice of on-page SEO when utilized correctly has the potential to significantly improve how a website ranks within search engine results.

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Table of contents  What is on-page SEO  Reasons to use on-page SEO for improving website rankings  Helpful On-Page SEO Tips  How On-Page SEO Can Help Your Business  On-Page SEO versus Off-Page SEO  What Makes Good On-Page SEO In 2019  What makes good on-page SEO in 2019  Making the Most of On-Page SEO

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What is on-page SEO The practice of on-page search engine optimization looks complicated at first glance but it is a relatively straightforward set of practices. On-page search engine optimization is best known as a practice that involves optimizing single web pages to eventually rank higher and produce more relevant traffic in the average search engine results page. The term on-page SEO refers to the HTML source code and the content for a web page both of which are able to be optimized according to on-page SEO standards. By considering all of the individual factors of the HTML source code and content of a web page on-page SEO combines the best version of those elements to help improve the search engine results ranking of a web page.

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Reasons to use on-page SEO for improving website rankings There are many reasons why on-page SEO is widely used today. The most common reason however is pretty simple to understand: the use of on-page SEO helps owners of web pages earn more visibility on the world wide web. The current practices of on-page SEO approach achieving web visibility by modifying and enriching certain elements of a web page. Some of these essential elements include meta tags such as title tags meta descriptions and heading tags. Meta tags provide search engines with information about any given web page. These web page elements get placed in the head section of the code of a website and help define the contents of the web page. When used properly a search engine generally reads these tags compares the tags with the related keywords of the web page with the web pages content and determines a search ranking based on that information.

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The meta description of a website shows what users will find on the web page when they encounter it during a web search. Search engines often read meta descriptions in order to sort and rank web pages according to the topic of the web page. Meta descriptions for both mobile and desktop websites should contain anywhere between 165 to 175 characters. Heading tags are usually the tags that modify the lines of text above each paragraph of text on a web page. The h1 tag is the largest usually used as the main heading on a page while the smallest h2 to h6 are primarily used as subheadings. The heading tags should be used to indicate what the web page is about which is why many on-page SEO practices recommend utilizing keywords in these essential page elements.

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Helpful On-Page SEO Tips Are you building a website for your blog and business Do you need assistance optimizing all your web pages On-page SEO can help you accomplish this and bring more traffic to your website. If you’ve already got a piece of quality content or a blog that you want to share you’l l need to optimize the page where the content is located. This helps Google to understand what your website is about and hopefully get your website to the top of the search engine results. The process may be easier than you think but you’l l need to follow some effective and practical tips to get the job done. One of the first places to start is getting a better understanding of what SEO is. So what exactly is on-page SEO This practice refers to the system of optimizing website pages so that they will show up higher in the search engine rankings. The goal of optimization is to increase traffic to your site which could lead to more paying customers for your business.

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The optimization process involves several steps. Most of the pointers you’l l receive when it comes to on- page SEO focuses mainly on placing keywords strategically on a page. These keywords have to match with the words people will type in the Google search bar when looking for a webpage that provides your products and services. In addition to having a main keyword you’ l l need to include this word in the title of your blog or article as well as in the meta description and article headings. While this is what most people think of when they think of SEO i t ’ s important to note that the “ ke yw ord” method alone is significantly outdated. These days Google is intelligent enough to understand related keywords and synonyms so even if a person doe s n’t type in your exact keyword t he y’l l still be able to find your website. So you don’t have to be overly obsessed with keywords although these are still important. Instead you’l l need to focus on optimizing your search intent to make it easier for potential customers to find you.

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One of the best ways to think about on-page SEO is that Google serves as the “ c oa c h” selecting players to be on the website team. If your content doe s n’t meet the qualifications of a “ pl a ye r ” meaning it doe s n’t match what internet searchers are looking for you c a n’t play in the game and you definitely w on’t get to 1 on search engines which is the winning spot. G oogl e ’ s whole business plan depends on Google providing the most relevant results in the top search ranking spot. Use this information to your benefit by combining your business instincts with your current keyword ranking. It ’ s also a good idea to make sure your webpages load quickly. When it takes a long time for your images and content to show searchers are likely to hit the back button and select another site even if the website is below your search ranking. Keeping these factors in mind can help your online business or website to thrive consistently.

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How On-Page SEO Can Help Your Business It ’ s no secret that having a website or blog is crucial when you’re running a business or want to attract people to your brand. On-page SEO can help you achieve more online success but you’l l need to keep some key factors in mind as you create your content as you build your customer base. It ’ s essential to be practical when coming up with the right on-page SEO tactics for your business. Make sure that you have graphics designs and content that will upload quickly since this is something customers look for. If potential consumers visit your page and c a n’t get to your content quickly t he y’l l likely leave your site and visit another website that sells similar products or services. As of 2010 speed is definitely a ranking factor so remember this as you’re updating or building your website. According to a survey conducted in 2016 t he r e ’ s a minute correlation between rankings and page loading times but i t ’ s still best to make sure your loading times are quick since it gives the impression that you’re professional and committed to delivering the best to your customers.

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To improve website loading speed you can reduce the size of the images on your webpages. If you use a plugin like WordPress or Shortpixel which offers you up to 100 free images a month you’l l be able to compress and customize your image automatically and immediately. You should also minimize HTML since every HTML character takes time to load. If you use WordPress for your business blog focus on using text editor instead of visual editor so you can minimize unnecessary HTML on your webpages. It ’ s also best to ensure that your target keyword is in the title of your blog entry as well as the heading tags and meta description. It ’ s still a good idea to strategically place keywords in your content. However you should keep in mind that keywords a re n’t all there is to SEO. It ’ s best to include your target keyword in your articles according to a 2M keyword study in 2016 where it was revealed that there is a correlation between strategically placing keywords and keyword rankings. The keywords also show searchers that your page is the most relevant when customers are looking for specific products and services. For instance if you’re looking for new shoes you can search for “ s hoe s ” or you can search for “ hi g h heels. ” Y ou’re likely to find more of what you’r e looking for if the keywords match a shopping site which makes the process easier. Just make sure the keyword doe s n’t appear too many times in one article or blog post since it can look like spam and appear unnatural. This takes away from the validity of your site and may turn customers away. Remember that you don’t have to include exact keywords in your content you can include synonyms and stop words in your keyword list. Google has the intelligence to figure this out so that searchers can still find you. If you make sure your content is on point and engaging you’l l bring more people to your website.

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On-Page SEO versus Off-Page SEO In order to make a website much more visible it is important to utilize a set of practices known as search engine optimization. Search engine optimization has evolved over the past decade turning some of the simplest ways to find websites into a whole new world of best practices for on-page and off-page SEO. Both sets of SEO practices are used to improve the overall visibility of websites today. Before using either set of practices however it is important to understand how they work within the context of making web pages much more visible.

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■ On-page SEO versus off-page SEO There are two versions of search engine optimization that are used by search engines to weight the elements of a website against other similar websites. These forms of search engine optimization are known as on- page SEO and off-page SEO. On-page SEO mainly evaluates what the website or web page is about. Off- page SEO on the other hand focuses on the amount of authority or legitimacy that a website has as well as its popularity relative to other websites. Essentially on-page SEO looks for what could rank a website while off-page SEO looks for how high a website could possibly rank. ■ On-page SEO The practice of on-page SEO involves the optimization of web page elements that directly impact how a web page ranks in search engine results. All of these elements can easily be controlled through the code of a website. The most common elements that are directly impacted by on-page SEO includes meta tags URLs or web addresses alternative text for images web page content and web page speed. The combination of all these elements when optimized using the best on-page SEO practices can completely change how search engines see a website.

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■ Off-page SEO Off-page SEO operates a little differently than on-page SEO. This form of search engine optimization focuses on boosting the authority or legitimacy of a website by gathering other links to websites. The idea behind off-page SEO is that the higher the number of outside links that a site maintains the more likely that same website will rank higher in search engine results. Backlinks or incoming website links that connect one website to another are the main factors influencing off-page SEO. The higher number of quality or authoritative backlinks that a website gathers may help that same website earn a higher ranking in search engine results pages. ■ The best practices: on-page or off-page It might seem like a search engine optimization competition but it actually is not. Both on-page and off- page search engine optimization provide innate benefits that help bolster the visibility of a web page when used together. On-page SEO helps set the foundation for a highly visible web page by optimizing the important elements of a website to achieve more visibility on the web. Off-page SEO helps other websites and search engines see that web page through forming relationships with other sites through backlinks. By utilizing both off-page and on-page search engine optimization it is not difficult to make a website stand out among a sea of others in todays web.

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What Makes Good On-Page SEO In 2019 Search engine optimization still matters in 2019. The continued presence of SEO on the web has evolved to encourage webmasters to introduce value to how they present their websites to search engines. The best practices of on-page SEO today allow entire businesses and savvy individuals to discover better ways to implement SEO for their web pages. Since search engines are able to rank web pages based on their relevance to a given topic it is important for businesses and individuals to utilize on-page search engine optimization to achieve higher more visible ranks in search engines. There are a number of best practices that make good on-page SEO in 2019. It is up to the business and individual to utilize these best practices to achieve the best results possible. Good on-page SEO starts with gaining an understanding of how it works. It is essentially the art of ensuring a website and its corresponding web pages achieve high visibility in search engines of today. In 2019 on-page search engine optimization is a lot more nuanced than before however the mainstays of SEO – keyword research content and meta tags – are still essential elements to achieving the best results.

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Keyword research is generally the practice of finding the best keywords associated with a niche or topic. A keyword is usually a term or phrase associated with a topic that web users generally type in a search engine. Using the best keywords associated with a given niche or topic helps a web page rank better in search engines. The best on-page SEO practices recommend basing a set of web page keywords around one super- keyword which essentially connects all of those potential search terms together maximizing the chance of ranking higher in search engines for a particular search term. Another common element of good on-page SEO today is the use of an effective web address or URL uniform resource locator. The URL is what people type into a web browser in order to visit a website. The best kind of URL according to todays on-page SEO practices is one that describes exactly what the website is about generally featuring the target keyword for the website in question. It is also a web address that is short and easy to remember so prospective visitors can input the site into web browsers with no issues whatsoever. As they say content is king when it comes to search engine optimization. That sentiment is still true in 2019. Content is everything including the photos that appear on a website. Content on a website should be designed to explain everything about its given subject or niche —and nothing else. The most important thing content for on-page SEO in 2019 is that most web content should be easy to scan through essentially readable in just a minute or two. This allows the average web user to get the basic idea about whatever may be presented on a web page. Given shorter attention spans and the hyperactivity of social media having memorable and readable content on a website is important in 2019.

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Making the Most of On-Page SEO When you create or update your website i t ’ s critical that you know all about on-page SEO so you can bring more traffic to your site and make people aware of what your company has to offer. While keywords are essential there are some other things you should know to make sure your website is attractive and professional. One of the most important things you’l l need to do is use Schema when necessary to increase CTR. Schema markup is tool that assists search engines to better interpret the content and intent of your page. If you look at Google search results and see a star rating image or review you’ve seen the results of Schema markup. While this is a great tool to use for your website you don’t need to add this markup to every page. The truth is that your main page can benefit from Schema markup but you don’t need to put it on pages where it w oul dn’t be relevant. If you’re not sure which pages need the markup look at the pages that get top rankings according to your primary keyword. If those pages have the Schema markup then you should add it to your page as well. All in all i t ’ s best to use Schema markup to increase SERP CTR so that search engines can gain a better understand of your webpage content.

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Keep in mind that Google can more efficiently identify how relevant your content is using co-occurrence of phrases and words. For example if you have a page that has the title tag of “ e a s y pound cake re c i pe ” Google can make a pretty accurate guess concerning the content of your page. The guess will be spot-on if you also mention phrases like “ qui c k” “ e a s y ” or “ d e s s e rt ” or use the ingredients of the pound cake often in the content. Chances are you c a n’ t adequately write the content without using these words and all the words make it easier for people to find your website. Remember that most people w on’t easily find your site if you use too many technical terms such as the names for the equipment used to mix the ingredients unless your goal is to appear to professional bakers. However if you do mention more in-depth keywords this will help you generate a target audience. All the content on your website should be simple and easy to read. Most people in the United States read at about an 8 th grade level so long words and Shakespearean-style language may turn some searchers off since this content can be difficult to understand. When you use concise and plain wording you can select keywords that will lead to more internet searches which can lead to a more reliable client base for you. Remember that your webpage is not an essay so choose the simpler words for your website so your marketing message is clear. To get a feel for the tactics you should use when it comes to on-page SEO take a look at some of your favorite websites and pay attention to the content. When you search for websites you’re interested in check to see that these pages appear at the top of the search engine based on your keywords so you’l l know how to optimize your website.

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