Presentation Transcript
Animal ID – Beyond Animal HealthID/INFO Expo 2005: Animal ID – Beyond Animal Health ID/INFO Expo 2005 Robert Cannell, Ph.D.
U.S. Supply Chain Management
McDonald’s Corporation
Beyond Animal Health?: Beyond Animal Health? Where Was It Born?
When Was It Born?
Where Has It Been/Where Is It Now?
Beyond Animal Health?: Beyond Animal Health? Where Was It Born?
Geographical Marketing
COOL
Ownership verification
When Was It Born?
Where Has It Been/Where Is It Now?
Beyond Animal Health?: Beyond Animal Health? Where Was It Born?
Geographical Marketing
COOL
Ownership Verification
When Was It Born?
Sire/Dam, Genetic Information
Export Program Requirements
Where Has It Been/Where Is It Now?
Beyond Animal Health?: Beyond Animal Health? Where Was It Born?
Geographical Marketing
COOL
Ownership Verification
When Was It Born?
Sire/Dam, Genetic Information
Export Program Requirements
Where Has It Been/Where Is It Now?
Livestock Lojack
Management Based Marketing Programs
Beyond Animal Health? : Beyond Animal Health? Animal Health or Consumer Confidence?
Retailer or Restaurant
Marketing
Tender
Organic
Local
USDA, Animal Health Professionals
Assuring
Safe
Controlled
You don’t get too far with the Marketing until you cover the Assuring
Slide7: Trustworthiness - Strongly/Somewhat Trust - Final Results for December 30th andamp; 31st, 2003 and January 1st - 6th, 2004
What Does McDonald’s Want?Why Does McDonald’s Care About Animal ID?: What Does McDonald’s Want? Why Does McDonald’s Care About Animal ID?
When the U.S. Herd is 100%.....
Questions?: Questions?