logging in or signing up How to Market Your Business in 2012 HomeLoansbyKarenJone Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 20 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: November 02, 2011 This Presentation is Public Favorites: 0 Presentation Description How to prepare Canadian investors for rental property financing. Karen Jones, Licensed Sr. Loan Officer at Amerifirst Financial has developed this short PowerPoint presentation to assist Canadian Investors in financing their rental property here in Arizona. Amerifirst Financial, Inc. AZBK0013635 480.289.7600 15111 N. Pima Rd. Suite #110 Scottsdale, AZ 85260 Karen Jones NMLS # 307015 Equal Housing Lender Amerifirst Financial Disclosure- The opinions expressed here are the personal opinions of Karen Jones. Content published here is not read or approved by Amerifirst Financial before it is posted and does not necessarily represent the views and opinions of Amerifirst Financial. This blog is written for informational purposes and is not meant to be viewed as a solicitation for business. Comments Posting comment... Premium member Presentation Transcript How To Market Your Business in 2012 Presented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success: How To Market Your Business in 2012 Presented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success Understand Your Options. Marketing Stats.What Will Businesses Use?: What Will Businesses Use?How Is Advertising Changing?: How Is Advertising Changing? Direct Mail Business Owners were split evenly. Direct Mail usage is most likely going to increase as well as decrease by at least 17%. Those that were planning on increasing represent (21%) were the self-employed entrepreneur. Only 8% of larger businesses (1000 employees or more) planned on increasing. 28% of those large businesses plan to decrease direct mail.Thoughts To Consider: Thoughts To Consider Strategic Considerations What and Who is Your Niche Market? Baby Boomers most likely will welcome direct mail. Gen X can go in either direction. Gen Y most likely will trash the direct mail piece without even looking at it.Email Marketing: Email Marketing 64% Plan on increasing usage. Need to plan correctly to have success While nearly 2 in 3 entrepreneurs (representing 64%) plan on increasing their email marketing efforts…. ….. email is becoming less and less receptive due to low open rates. Currently Open Rate is 5-10% Read Rate is less than 1%How Is Email Changing?: How Is Email Changing? When Using Video Email and Video Text Messages Open Rate Increases by 95%!Person to Person is Key.: Person to Person is Key. Networking Event Marketing speaking engagements Networking in Person continues to be the strongest and most successful marketing tool. People like to work with people that they like and trust. A significant 60% of entrepreneurs plan on increasing their networking, event marketing and speaking engagements. Business to Business has the highest increase (67%) while Business to Consumer is still growing strong, however at 53%.Follow Up is Key: Follow Up is Key Over 70% of Networking Attendees Do not follow up with the people they meet. Essential to Follow up Using an Effective Drip Campaign. Using a Video Campaign increases Your Open Rate by 95%.To Outsource or Not To Outsource? That is the Question.: To Outsource or Not To Outsource? That is the Question.What Will Your Company Do In Regards to Press Releases?: What Will Your Company Do In Regards to Press Releases? 80% of entrepreneurs plan on keeping their Marketing Press Release Strategies with 43% planning on increasing its usage. Businesses are employing Press Releases to be completed on their businesses by outside firms. 52% that plan on employing outside firms are small business owners. Only 24% of larger companies (those employing 500- 1000) employees plan on increasing this marketing strategy.Being Found Online Is Essential.: Being Found Online Is Essential. With Over 97% of Consumers starting their search online for just about any product or service, it is understandable why 46% of entrepreneurs are increasing their online advertising efforts . Large businesses are planning to be more aggressive with online strategies. (53%)SEO Is a Must. Your Company Has to Be Found When Your Customers Are Searching For you! : SEO Is a Must. Your Company Has to Be Found When Your Customers Are Searching For you! Search engine optimization (seo) Not surprisingly, most Entrepreneurs (71%) Are planning on increasing Their SEO efforts.Video SEO: Video SEO With Google purchasing YouTube Video is growing rapidly. By 2014, 80-90% of the Internet Content will consist of video. Grab Your Online Real Estate before it is too late. Video SEO is here!Print Ads-------This could be a Window-of-Opportunity??: Print Ads-------This could be a Window-of-Opportunity?? 55% of entrepreneurs have either no plans to use or will decrease their use of print ads. Baby Boomers are still reading Print Ad. Know your Niche Market to ensure you are marketing the correct way to your audience. With less businesses advertising via print, it could lower the cost.Radio Ads- Might Be A Consideration……?: Radio Ads- Might Be A Consideration……? Most entrepreneurs have no plans to use radio ads. (68%) Generation X- Talk Radio Listeners Window-of-Opportunity to Communicate with this target market? Possible Lower Costs. Business to Consumer are more likely to use this avenue (11%) compared to Business to Business (5.1%)TV Ads-----Possibly More Affordable?: TV Ads-----Possibly More Affordable?Top 3 Marketing Trends for 2012: Top 3 Marketing Trends for 2012 PRLog (Press Release) - Sep 10, 2011 – 1. Online Content Marketing In the Information Age, the more information you can provide to potential customers, the more likely they are to learn from you, and find you to be a credible, reliable source. Credibility is the first step to earning confidence. Customer confidence leads to increased sales. Focus on delivering QUALITY content about your business and your services, and your public perception will increase…as will your sales.2.) Video Marketing: 2.) Video Marketing Cisco predicts that 80% of all internet traffic will be video by 2015. Other predictions indicate that this will occur by 2013. If you’re not learning about how to use video to grow your business online, it’s time to get started. Consider video presentations about your business and services. Go for quality and differentiate yourself from your competition early in the game. Video brochures, video newsletters, and regular video communications on your web site will identify your business as progressive and “in touch.3.) Social Media: 3.) Social Media Facebook will reach 1 Billion members in late 2011 or early 2012. That’s almost one quarter of the world’s population as members on one web site. If you don’t have a Facebook page, now is the time to get one. Social media isn’t just for idle workers. Businesses are using social media to connect to a larger world of customers. Twitter, Facebook, LinkedIn and others are leading the way. But don’t just be a follower. Lead the way by using these great business applications that are taking social media one step further: Chatter by SalesForce.com, Jabber… Show and Share…and Quad…all by Cisco. From webcasting, and video sharing to cutting edge business networking applications, our world is going Social. Don’t get left behind. Be an early adapter and get a “leg up” on your competition.Karen’s Recommendations : Karen’s Recommendations 2012 Marketing SEO Optimization- you need to get your brand/website found by search terms that your clients use to find your product or service. Local Places- An Affordable way to get on page #1 (and stay there!) of Google and other search sites Video Marketing. Imperative that you learn how to market yourself using video.Solutions Are Available!: Solutions Are Available! Mobile video marketing Video seo Project Manager Cory Michael Sanchez Project Manager Blake GoodwinPresented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success: Presented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success Report Statistics Provided by Social Media Marketing 2011 . FREE ONE-HOUR STRATEGY SESSION WITH A LOCAL GUERRILLA MARKETING PROJECT MANAGERREGISTER HERE: REGISTER HERE To Register for Your Free One-Hour Strategy Session Please provide the following information and email to Strategy4Success@cox.net You will receive a response within 48 hours . First and Last Name Cell Phone Email Address Best Time To Reach You Your Time ZoneStay Tuned…..: Stay Tuned….. Future On-Line Workshops and Powerpoints How to Use Facebook. How to Use Linked In. How to Use TwitterFeed . How to Use The Power of Google Marketing Plan (for Real Estate Professionals) How to Use Article Writing Properly. How to Blog/ Vlog . You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
How to Market Your Business in 2012 HomeLoansbyKarenJone Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 20 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: November 02, 2011 This Presentation is Public Favorites: 0 Presentation Description How to prepare Canadian investors for rental property financing. Karen Jones, Licensed Sr. Loan Officer at Amerifirst Financial has developed this short PowerPoint presentation to assist Canadian Investors in financing their rental property here in Arizona. Amerifirst Financial, Inc. AZBK0013635 480.289.7600 15111 N. Pima Rd. Suite #110 Scottsdale, AZ 85260 Karen Jones NMLS # 307015 Equal Housing Lender Amerifirst Financial Disclosure- The opinions expressed here are the personal opinions of Karen Jones. Content published here is not read or approved by Amerifirst Financial before it is posted and does not necessarily represent the views and opinions of Amerifirst Financial. This blog is written for informational purposes and is not meant to be viewed as a solicitation for business. Comments Posting comment... Premium member Presentation Transcript How To Market Your Business in 2012 Presented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success: How To Market Your Business in 2012 Presented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success Understand Your Options. Marketing Stats.What Will Businesses Use?: What Will Businesses Use?How Is Advertising Changing?: How Is Advertising Changing? Direct Mail Business Owners were split evenly. Direct Mail usage is most likely going to increase as well as decrease by at least 17%. Those that were planning on increasing represent (21%) were the self-employed entrepreneur. Only 8% of larger businesses (1000 employees or more) planned on increasing. 28% of those large businesses plan to decrease direct mail.Thoughts To Consider: Thoughts To Consider Strategic Considerations What and Who is Your Niche Market? Baby Boomers most likely will welcome direct mail. Gen X can go in either direction. Gen Y most likely will trash the direct mail piece without even looking at it.Email Marketing: Email Marketing 64% Plan on increasing usage. Need to plan correctly to have success While nearly 2 in 3 entrepreneurs (representing 64%) plan on increasing their email marketing efforts…. ….. email is becoming less and less receptive due to low open rates. Currently Open Rate is 5-10% Read Rate is less than 1%How Is Email Changing?: How Is Email Changing? When Using Video Email and Video Text Messages Open Rate Increases by 95%!Person to Person is Key.: Person to Person is Key. Networking Event Marketing speaking engagements Networking in Person continues to be the strongest and most successful marketing tool. People like to work with people that they like and trust. A significant 60% of entrepreneurs plan on increasing their networking, event marketing and speaking engagements. Business to Business has the highest increase (67%) while Business to Consumer is still growing strong, however at 53%.Follow Up is Key: Follow Up is Key Over 70% of Networking Attendees Do not follow up with the people they meet. Essential to Follow up Using an Effective Drip Campaign. Using a Video Campaign increases Your Open Rate by 95%.To Outsource or Not To Outsource? That is the Question.: To Outsource or Not To Outsource? That is the Question.What Will Your Company Do In Regards to Press Releases?: What Will Your Company Do In Regards to Press Releases? 80% of entrepreneurs plan on keeping their Marketing Press Release Strategies with 43% planning on increasing its usage. Businesses are employing Press Releases to be completed on their businesses by outside firms. 52% that plan on employing outside firms are small business owners. Only 24% of larger companies (those employing 500- 1000) employees plan on increasing this marketing strategy.Being Found Online Is Essential.: Being Found Online Is Essential. With Over 97% of Consumers starting their search online for just about any product or service, it is understandable why 46% of entrepreneurs are increasing their online advertising efforts . Large businesses are planning to be more aggressive with online strategies. (53%)SEO Is a Must. Your Company Has to Be Found When Your Customers Are Searching For you! : SEO Is a Must. Your Company Has to Be Found When Your Customers Are Searching For you! Search engine optimization (seo) Not surprisingly, most Entrepreneurs (71%) Are planning on increasing Their SEO efforts.Video SEO: Video SEO With Google purchasing YouTube Video is growing rapidly. By 2014, 80-90% of the Internet Content will consist of video. Grab Your Online Real Estate before it is too late. Video SEO is here!Print Ads-------This could be a Window-of-Opportunity??: Print Ads-------This could be a Window-of-Opportunity?? 55% of entrepreneurs have either no plans to use or will decrease their use of print ads. Baby Boomers are still reading Print Ad. Know your Niche Market to ensure you are marketing the correct way to your audience. With less businesses advertising via print, it could lower the cost.Radio Ads- Might Be A Consideration……?: Radio Ads- Might Be A Consideration……? Most entrepreneurs have no plans to use radio ads. (68%) Generation X- Talk Radio Listeners Window-of-Opportunity to Communicate with this target market? Possible Lower Costs. Business to Consumer are more likely to use this avenue (11%) compared to Business to Business (5.1%)TV Ads-----Possibly More Affordable?: TV Ads-----Possibly More Affordable?Top 3 Marketing Trends for 2012: Top 3 Marketing Trends for 2012 PRLog (Press Release) - Sep 10, 2011 – 1. Online Content Marketing In the Information Age, the more information you can provide to potential customers, the more likely they are to learn from you, and find you to be a credible, reliable source. Credibility is the first step to earning confidence. Customer confidence leads to increased sales. Focus on delivering QUALITY content about your business and your services, and your public perception will increase…as will your sales.2.) Video Marketing: 2.) Video Marketing Cisco predicts that 80% of all internet traffic will be video by 2015. Other predictions indicate that this will occur by 2013. If you’re not learning about how to use video to grow your business online, it’s time to get started. Consider video presentations about your business and services. Go for quality and differentiate yourself from your competition early in the game. Video brochures, video newsletters, and regular video communications on your web site will identify your business as progressive and “in touch.3.) Social Media: 3.) Social Media Facebook will reach 1 Billion members in late 2011 or early 2012. That’s almost one quarter of the world’s population as members on one web site. If you don’t have a Facebook page, now is the time to get one. Social media isn’t just for idle workers. Businesses are using social media to connect to a larger world of customers. Twitter, Facebook, LinkedIn and others are leading the way. But don’t just be a follower. Lead the way by using these great business applications that are taking social media one step further: Chatter by SalesForce.com, Jabber… Show and Share…and Quad…all by Cisco. From webcasting, and video sharing to cutting edge business networking applications, our world is going Social. Don’t get left behind. Be an early adapter and get a “leg up” on your competition.Karen’s Recommendations : Karen’s Recommendations 2012 Marketing SEO Optimization- you need to get your brand/website found by search terms that your clients use to find your product or service. Local Places- An Affordable way to get on page #1 (and stay there!) of Google and other search sites Video Marketing. Imperative that you learn how to market yourself using video.Solutions Are Available!: Solutions Are Available! Mobile video marketing Video seo Project Manager Cory Michael Sanchez Project Manager Blake GoodwinPresented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success: Presented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success Report Statistics Provided by Social Media Marketing 2011 . FREE ONE-HOUR STRATEGY SESSION WITH A LOCAL GUERRILLA MARKETING PROJECT MANAGERREGISTER HERE: REGISTER HERE To Register for Your Free One-Hour Strategy Session Please provide the following information and email to Strategy4Success@cox.net You will receive a response within 48 hours . First and Last Name Cell Phone Email Address Best Time To Reach You Your Time ZoneStay Tuned…..: Stay Tuned….. Future On-Line Workshops and Powerpoints How to Use Facebook. How to Use Linked In. How to Use TwitterFeed . How to Use The Power of Google Marketing Plan (for Real Estate Professionals) How to Use Article Writing Properly. How to Blog/ Vlog .