abc audit sept 30 06 presentation 04 12 07

Slide1: 

ABC Audit Circulation Report 12 Month Ended September 30, 2006

Slide2: 

Circulation Report Results from ABC Audit Report for 12 Months ending Sept. 30 2006 Demonstrating value for our advertisers

Slide3: 

In an increasingly competitive newspaper and media environment; Globe Circulation is absolutely stable both weekday and Saturday Paid home delivery continues to grow (+2% weekday and +3% Saturday) Globe continues to deliver quality circulation - 85% paid at 50% or more weekday, - 90% paid at 50% or more on Saturday Highlights

Slide4: 

Globe remains undisputed as Canada’s National Newspaper …47% lead weekday and 71% Saturday, over National Post and the strong Globe advantage applies to weekday and Sat. circulation both in Toronto and outside of Toronto Globe is significantly less reliant on discounted and bulk copies - Post has 83% more weekday and 117% more Saturday - Star has 178% more weekday and 307% more on Saturday Highlights

Slide5: 

Monday to Friday 329,923 Saturday 416,584 Circulation for 12 mos. ending Sept. 30, 2006 Total Globe Circulation-National

Slide6: 

Canada’s Undisputed National Newspaper

Slide7: 

The Globe is clearly Canada’s leading national newspaper …by a wide margin +47% +71% Circulation for 12 mos. ending Sept. 30, 2006

Slide8: 

Anyway you look at it, The Globe leads in weekday circulation +42% +57% Toronto Outside Toronto Total Average Weekday Circulation

Slide9: 

..and on Saturdays, The Globe is also well ahead +73% +68% Toronto Outside Toronto Total Average Saturday Circulation

Slide10: 

Weekday Circulation – Markets Outside Toronto Globe has an advantage in most markets outside of Toronto

Slide11: 

Saturday Circulation – Markets Outside Toronto On Saturday, The Globe leads in all major markets outside Toronto

Slide12: 

Competitive Circulation Trends Deep discounting, high value promotions and giveaways remain a fact of life today for most newspapers, …most newspapers but, The Globe and Mail

Compare …: 

Compare … Paid at half or more Circulation in (000’s) Weekday Circulation trend - Paid 50% or more Source: ABC Audit Reports Weekday Circulation

Compare …: 

Compare … Paid at half or more Circulation in (000’s) Weekday Home Delivery trend - Paid 50% or more …and Globe paid at 50%+ is virtually all full price, unlike other papers where most, or a large portion of paid at 50% or more, means “half-price” Source: ABC Audit Reports Weekday Circulation

Slide15: 

Weekday Bulk Circulation Bulk Circulation in (000’s) On weekdays the Star and Post deep discount bulk distribution is more than 50% greater than the Globe’s

Compare …: 

Compare … Source: ABC Audit Reports Saturday Circulation Paid at half or more Circulation in (000’s) Saturday Paid 50% or more circulation trend

Compare …: 

Compare … Paid at half or more Circulation in (000’s) Saturday Home Delivery trend - Paid 50% or more Globe Saturday subscriptions keep growing

Slide18: 

Saturday Bulk Circulation Bulk Circulation in (000’s) Bulk circulation for Sat. Post remains 47% greater than Globe, while the Sat. Star with more than triple the bulk circulation of Globe keeps growing this channel

Slide19: 

The Globe remains unchallenged as Canada’s National Newspaper, leading the other national daily by a wide margin both in Toronto and outside of Toronto and in most major markets The Globe’s unique strategy of reducing bulk and discounted newspapers works for advertisers delivering quality readership willing to pay for a quality product We’ll stay on course and deliver a premium customer base to your door Summary

Slide20: 

Appendix

Slide21: 

Total Globe Wkdy. 329,923 Your advantage with The Globe Total Post Wkdy. 224,264

Slide22: 

Your Saturday advantage Total Globe Sat. 416,584 Total Post Sat. 243,126

Slide23: 

ABC Audit Statements Quarterly Trending

Globe Quarterly Tracking: 

Total Circulation in thousands Globe Quarterly Tracking

Post flat after spring re-launch: 

Total Circulation in thousands National Post spring initiative … re-launch campaign, more content and more price reductions and sampling Post flat after spring re-launch

Toronto Star Quarterly Tracking: 

Total Circulation in thousands Toronto Star Quarterly Tracking