wireless launch Bo Niellson

The Future of the Wireless City and Sustainable Business Models            Bo Nilsson, MD - EMEA, Tropos Networks: 

The Future of the Wireless City and Sustainable Business Models             Bo Nilsson, MD - EMEA, Tropos Networks

Tropos Networks - Company Background: 

Tropos Networks - Company Background Six years old… shipping products for four years Venture Funded…. Intel, Benchmark 150+ Employees…. HQ in Sunnyvale, CA European presence since 2004 Recognized Market Leader in Metro-Scale WiFi Mesh Networking with more than 600+ customers world wide. More than 50+ WiFi Mesh customers in EMEA

The Wireless Landscape: 

The Wireless Landscape Wi-Fi originally designed as a wireless extension for indoor LANs WiFi Mesh makes Wi-Fi effective outdoors over large areas WiMAX will Complement WiFi Mesh - High Speed Backhaul - Future Client Access 3G / HSDPA will Complement WiFi Mesh Speed UWB WiMAX Wi-Fi 2G 3G/UMTS PAN LAN MAN WAN Wi-Fi

WiFi Mesh Delivers Throughput and Mobility : 

WiFi Mesh Delivers Throughput and Mobility 9.2kps/9.2kps Mobility Bandwidth Upstream/downstream 5Mbps/5Mbps Mobile Fixed 3G Cellular (EV-DO, UMTS) Private Data Radio Cable DSL

Market Opportunity - WiFi Device Explosion: 

Market Opportunity - WiFi Device Explosion Wi-Fi Hot Spots Booming Plus 160M+ Cellular Phones with Wi-Fi Source: IDC Source: Instat 250M+ Wi-Fi Client Devices by 2008 Source: IDC

Market Opportunity - Metro-Scale WiFI Mesh: 

Market Opportunity - Metro-Scale WiFI Mesh Internet Access: Desktops, Laptops, PDAs, Phones, Music and Gaming Public Safety: Mobile Communications, Emergency Response, Surveillance Cameras Municipal Automation: Traffic Controllers & Cameras, Parking Meters, AMR Voice over Wi-Fi: Cellular Compliment or Replacement Location Services: Localized Web Information & Advertising

The Business Model - Metro-Scale WiFi Mesh: 

The Business Model - Metro-Scale WiFi Mesh “Municipal WiFi Networks in Europe” – a masters’ thesis/survey by Gregor Heilmann(Newcastle University, September 2007) 50 projects in 17 countries are classed according to who owns the network network: the community model, the public authority model, the private model and public-private partnerships (PPP).

The Business Model - Metro-Scale WiFi Mesh: 

The Business Model - Metro-Scale WiFi Mesh “Municipalities are playing many different roles in WiFi initiatives, showing that there is no generally accepted organization model and many projects are more of an experimental kind... “...community networks are bottom-up projects and are facing technological and organizational problems when they are extended over a city area. Networks solely owned by public authorities are confronted by legal enquiries, and municipal WiFi networks operated and owned by private companies have so far not shown that they can realise a return on investment. The projects in the PPP category seem to offer better perspectives...”

The Business Model - Metro-Scale WiFi Mesh: 

The Business Model - Metro-Scale WiFi Mesh Some Important Guide Lines for Business Models PPP – Public Private Partnership Model Identify Potential Anchor Tenancy Distinction between rural & urban is not – Suburbs, peripheral commerce zones – Development along roads – Clustering of rural homes villages – Distance to nearest big city influences cost of rural access

The Business Model - Metro-Scale WiFi Mesh: 

The Business Model - Metro-Scale WiFi Mesh PPP – Public Private Partnership Model the only way forward ? Develop Business Models for each applications, current and planned Rome Wasn’t Built in a Day Some try to do it all, all at once Think Big, Act Small One application can justify city participation and investments Balancing the Dream & the Hype Machine Under promise & over deliver Be honest about limitations

Future Directions - Metro-Scale WiFI Mesh: 

Future Directions - Metro-Scale WiFI Mesh The PPP Model will drive the development for business modeling Demand for Workforce Mobility will increase Always Best Connected ! Urban vs. Rural WiFi Mesh / Mobile WiMAX / HSDPA (G3) Macro / Pico / Femto Cell Architecture ? Demand for CPE that support more than one radio technology will increase. Single Application ----> Multi-Service Networks

Future Directions - Metro-Scale WiFI Mesh: 

Future Directions - Metro-Scale WiFI Mesh “In a new report, Municipal Broadband Strategy: Beyond Wireless, [Diamond Management & Technology Consultants Inc.] projects that within the next 5 years, capacity requirements will rise from their current level of 1 to 5 Mbps to more than 100 Mbps... Cities that are crafting their broadband strategies completely or largely around WiFi or WiMAX networks will not be able to contend with the exploding bandwidth requirements...” ---Robert Hoskins, Broadband Wireless Exchange Magazine,5 September 2007

Tropos Networks Metro-Scale WiFi Mesh: 

Tropos Networks Metro-Scale WiFi Mesh However we can't live with out Work Force Mobility Anytime, Anywhere Broadband Access. Tropos Control Management Tool Tropos MetroMesh Routers Self-healing Wi-Fi Mesh

Congratulations ! Derry City Council : 

Congratulations ! Derry City Council Bo Nilsson Managing Director - EMEA Tropos Networks http://www.tropos.com

$10B+ Total Market through 2010: 

$10B+ Total Market through 2010 Public Access Private Networks 2005 2006 2007 2008 Source: Tropos Networks 2004 2009 Public Safety/Muni $2.6B Service Provider $4.7B Carrier $6.9B 2010 Data $3.1B, VoIP $3.8B Tropos market entry model Metro-Scale Wireless

WiFi Mesh Networks - Self Configuring: 

WiFi Mesh Networks - Self Configuring Self Configuring The units automatically discover one another PWRP automatically picks best data path from Client Node to the Internet Tropos Doesn’t rely on complex, costly network engineering to deliver performance

WiFi Mesh Networks - Self Healing: 

WiFi Mesh Networks - Self Healing Self Healing If interference causes one or more links to be interrupted or degraded PWRP automatically routes around the obstructions

WiFi Mesh Networks - Support for Virtual Network: 

WiFi Mesh Networks - Support for Virtual Network Multiple ESSID, VLAN, and QoS Support* Separate and Secure Traffic for Distinct User Communities e.g. Public, Fire, Police * ESSID – Extended Service Set Identification VLAN – Virtual Local Area Network QoS – Quality of Service

WiFi Mesh Networks – Support for Metro-Scale Roaming: 

WiFi Mesh Networks – Support for Metro-Scale Roaming Authentication Preserved Throughout the Network Sign-on required only at start of session Secure connectivity continues as client moves across coverage area