Preferred Hotel Group Asia Pacific Update : Preferred Hotel Group Asia Pacific Update
Agenda : Agenda Accomplishments
2006 Analysis
New Partner Hotels
New Preferred Hotel Group Associates
Asia Pacific Strategy for 2007
Asia Pacific Meeting Agenda Review
Slide3 : Accomplishments
Asia Pacific Update
Overall Accomplishments (Where are we) : Overall Accomplishments (Where are we) Increased Number of Hotels from 23 to 33
Increased revenue to existing Asia Pacific Hotels by approximately 12% in 2006.
Increased Outbound Revenue from Asia Pacific Sales offices by 60% in 2006.
Added two new roles in the region
Christine Cheong – Manager, Marketing Asia Pacific
Mark Wong – VP, Marketing and Development Asia Pacific
Slide5 : 2006 Analysis
Asia Pacific Update
2006 Review – Room Nights & Revenue : 2006 Review – Room Nights & Revenue For Asia Pacific Hotels, a net growth of 85% (room nights) and 97% (room revenue in USD) respectively in year 2006 against year 2005.
2006 Review – No. of Member Hotels : 2006 Review – No. of Member Hotels A net growth of 50+% in year 2006 against year 2005. 33 32 16
All ASPAC Hotels – Market Segments 2006 : All ASPAC Hotels – Market Segments 2006 Marketing programs/promotional rates are the largest market segment among all.
All ASPAC Hotels – Top Geo Origins of Bookings 2006 : All ASPAC Hotels – Top Geo Origins of Bookings 2006
All ASPAC Hotels – Booking Channels 2006 : All ASPAC Hotels – Booking Channels 2006
Slide11 : New Partner Hotels
Asia Pacific Update
New Partner Hotels : New Partner Hotels Preferred Hotels & Resorts
Devi Garh, Udaipur, India (May 2006)
Samode Palace, Jaipur, India (May 2006)
Hotel Mulia Senayan, Jakarta, Indonesia (Sept 2006)
Preferred Boutique
Dream Bangkok, Thailand (Aug 2006)
The Bagh, Bharatpur/Agra, India (Sept 2006)
Summit Hotels & Resorts
The Panglin Hotel, Shenzhen, China (May 2006)
Star City Hotel & Casino, Sydney, Australia (Dec 2006)
Hotel Istana Kuala Lumpur, Malaysia (Jan 2007)
Slide13 : Global Sales Office Satellite Sales Office Asia/Pacific (5): Hong Kong, New Delhi, Tokyo, Singapore, Sydney
2 Existing 33 Hotels in 12 countries. Expect growing to 50 Hotels by End 2007
Australia (2)
New Zealand (1) Japan (5), Korea (2) China (4), Hong Kong (6)
Philippines (1) India (4) Indonesia (1), Malaysia (1)
Singapore (3), Thailand (3)
Slide14 : Hotels in the Pipeline Asia Pacific Update
Slide15 : Global Sales Office Satellite Sales Office Asia/Pacific (5): Hong Kong, New Delhi, Tokyo, Singapore, Sydney
2 Target Destinations:-
Australia: Melbourne, Perth, Brisbane
China: Beijing, Guangzhou & Shanghai
Cambodia: Siem Reap
India: Mumbai, Bangalore, Hyderabad
Indonesia: Bali
Japan: Tokyo, Osaka
Philippines: Manila
Thailand: Hua Hin, Phuket
Vietnam: HoChiMinh City, Hanoi
Slide16 : New Preferred Hotel Group Associates
in Asia Pacific
(as of July 2006) Asia Pacific Update
Slide17 : New Preferred Hotel Group Associates Singapore
Mark Wong, VP – Marketing & Development, Asia (Jan 2007)
Hong Kong
Christine Cheong, Manager – Marketing, Asia Pacific (Jul 2006)
Preferred Hotel Group Associate (Update Title) Japan
Satsuki Uchida, Manager – Global Sales, Japan & Korea (Feb 2007)
Slide18 : Buddy System – Your Ambassador Associates Areas of Expertise
Slide19 : Asia Pacific Strategy for 2007 Asia Pacific Update
Overall Strategy for 2007 : Overall Strategy for 2007 Help increase revenue through effective sales efforts, tactical promotions and revenue and channel management.
Enhance brand awareness of the Preferred Hotel Group brands with help of the hotels.
Continue to aggressively develop hotels in 2006.
Strengthen the e-Marketing expertise within the company.
Increase the sales, revenue management and marketing infrastructure to strengthen competitive advantage.
Add an additional Revenue Manager
Open 2 Sales Offices (Shanghai and Mumbai)
Add more sales persons in specific sales offices
Overall Strategy for 2007 : Marketing
eCommerce Strategies (PHG Websites vs Member Hotels’ Website)
Best Practices in Logo Usage & Branding
More opportunities with Frequent Flyer Program
More opportunities with Prestige Private Club/Magazine/Credit Card Promotion
iPrefer Destination (roll out in Asia Pacific)
MICE Initiatives
Overall Strategy for 2007
Slide22 : Asia Pacific Meeting
Agenda Review Asia Pacific Update
Agenda Review Mon, 5 Feb 2007 : Agenda Review Mon, 5 Feb 2007
Agenda Review Mon, 5 Feb 2007 : Agenda Review Mon, 5 Feb 2007
Agenda Review Tue, 6 Feb 2007 : Agenda Review Tue, 6 Feb 2007
Agenda Review Tue, 6 Feb 2007 : Agenda Review Tue, 6 Feb 2007
Agenda Review Tue, 6 Feb 2007 : Agenda Review Tue, 6 Feb 2007
Slide28 : Thank You
Asia Pacific Update