Slide1: Effective Communication (and Presentations) Richard Campos MD RC Business Support


Slide2: Background


Slide3: 2 definitions Communication “The art and technique of using words effectively to impart information or ideas.” www.answers.com Presentation “….presenting news or other information by broadcasting or printing it; "he prepared his presentation carefully in advance“” http://dict.die.net


Slide4: 2 thoughts: “It’s good to talk” Bob Hoskins, BT advertising campaign, late1980’s – early 90’s


Slide5: How do we communicate? Verbal - non Verbal Written – Visual Application CV Assignment Interview Presentation Meetings


Slide6: What influence does V/NV have? 55% Albert Mehrabian 1971 Professor Emeritus of Psychology, UCLA words tone body language 7% 38%


Slide7: So what? attend a job interview? meet your tutor? meet a client? meet the parents?


Slide8: “Get your worms right and the rest is easy” Sarah Kennedy BBC Radio 2 When you meet people or experience things for the first time make sure you know about them (or it) first!!


Slide9: Culture


Slide10: Some tips Listen People hear but don’t listen. We hear the noise but do we understand what’s been said?


Slide11: Some tips (cont) Clarify Ask questions if you don’t understand Be Alert It’s good to be awake! Silence is Golden


Slide12: Remember this?


Slide13: “Send three and four pence (16½p), we’re going to a dance” Received by high command as:


Slide14: A lesson from the Experts


Slide15: How do we communicate? (cont) Verbal - non Verbal Written – Visual Exam CV Assignment Interview Presentation Meetings


Slide16: A Written Example


Slide17: R&D Awards – Grants for Research and Development “xxxx offers a number of targeted business support programmes to encourage businesses to innovate. Companies of all sizes can all apply for assistance to support the development of new products, systems and processes, helping to ensure our region is the easiest place to innovate. The Grant for Research and Development helps businesses carry out work that will lead to technologically innovative products or processes. It is available to individuals planning to start up businesses or businesses with fewer than 250 employees.” Employees Funding Rate Max Funding Duration Criteria for Micro Grant < 10 50% £20,000 1 - 12 months Criteria for Research Grant < 50 60% £75,000 6 - 18 months Criteria for Development Grant < 250 35% £200,000 6 - 36 months Criteria for Exceptional Grant < 250 35% £500,000 6 - 36 months Industrial Research and Development Award for Large Companies “The main aim of the scheme is to encourage large companies in xxxx to carry out new research and development with commercial potential. Our aim is for this grant support to encourage growth, strengthen competitiveness and boost employment in the region. We will provide awards to support industrial research and pre-competitive development projects.” Industrial Research - 50% Pre-Competitive Development - 25% Death by PowerPoint!


Slide18: What’s wrong with it?


Slide19: Cluttered and Busy! 2 things happen: your audience doesn’t listen you read the slide aloud


Slide20: 7-Line Rule


Slide21: Grant Employees Max Duration Type Funding Micro < 10 50% £20k 1 - 12 months Research < 50 60% £75k 6 - 18 months Development < 250 35% £200k 6 - 36 months Exceptional < 250 35% £500k 6 - 36 months Support for Innovation


Slide22: R&D Awards – Grants for Research and Development “xxxx offers a number of targeted business support programmes to encourage businesses to innovate. Companies of all sizes can all apply for assistance to support the development of new products, systems and processes, helping to ensure our region is the easiest place to innovate. The Grant for Research and Development helps businesses carry out work that will lead to technologically innovative products or processes. It is available to individuals planning to start up businesses or businesses with fewer than 250 employees.” Employees Funding Rate Max Funding Duration Criteria for Micro Grant < 10 50% £20,000 1 - 12 months Criteria for Research Grant < 50 60% £75,000 6 - 18 months Criteria for Development Grant < 250 35% £200,000 6 - 36 months Criteria for Exceptional Grant < 250 35% £500,000 6 - 36 months Industrial Research and Development Award for Large Companies “The main aim of the scheme is to encourage large companies in xxxx to carry out new research and development with commercial potential. Our aim is for this grant support to encourage growth, strengthen competitiveness and boost employment in the region. We will provide awards to support industrial research and pre-competitive development projects.” Industrial Research - 50% Pre-Competitive Development - 25%


Slide23: Bullet points - for INFORMATION only Format for the audience:


Slide24: High level Format for the audience: Bullet points - for INFORMATION only


Slide25: High level Format for the audience: Format for you: Memory aid Bullet points - for INFORMATION only


Slide26: multiple lines and bullet points because your audience may read ahead of you while you're expanding on those higher up the list. Avoid:


Slide27: Prepare for surprises Follow the 6P’s Rule


Slide28: Prepare for surprises Keep something in reserve (Hide-a-slide)


Slide29: Analysis of operational effectiveness


Slide30: Language, one the last great barriers to communication


Slide31: Cultures associate different meanings to our understanding of everyday actions and words HSBC – 2003 series Endurance - 80’s KFC - China


Slide32: Stand-up comedians Timing is everything Rehearse Don’t rush Audience attention span


Slide33: In Summary Listen to what is being said Ask questions to clarify Understand the situation you are entering Use the KISS principle Use silence effectively


Slide34: Keep It Simple Stupid


Slide35: Thank You