Slide1: Jan 2004 e-Learning & e-Training Fact Sheet


Reasons for e-Learning: Highly personalised: time, distance and pace Learning-on-demand and Just-in-time learning Easy to up-date Competition Non-traditional providers Cost effectiveness Global market Reasons for e-Learning


e-Learning Worldwide Market: e-Learning Worldwide Market


Slide4: Recent reports suggest that e-learning market still has aggressive growth Source: IDC, 1999, 2001; Ft.com 2002, Jones International, Sep 2002 Current Reach US$ 11.5 billion by 2003 (IDC) According to Market Researcher Gartner, Inc. (www4.gartner.com) The global e-learning market is US$ 4.2 billion in 2002 Global e-Learning Market Trend


Slide5: Future e-Learning Market Trend Last updated by IDC: US$ 23.0 billion by 2005 Source: IDC, 1999, 2001; Ft.com 2002, Jones International, Sep 2002, Europemedai.net, Oct 2002 According to Market Researcher Gartner, Inc., will grow to US$ 33.6 billion in 2005 Technology Decision, e-learning industry will be US$ 40 billion by 2005 with a growth rate of 42 per cent The National Institute of Standards and Technology expects the market will reach US$ 46 billion by 2005


Training is Shifting to e-Learning: Training is Shifting to e-Learning In 2002, e-learning is only a small part of the overall global US$ 100 billion market Source: Ft.com 2002 Will account for almost one-third of all training deployed by 2005 (according to Gartner)


Corporate Moving Toward e-Training: Corporate Moving Toward e-Training Kieran Levis of Cortona Consulting (author of the Screen Digest report) The global spend on corporate training per year, both traditional & electronic, is around US$ 250 billion (with more cash shifting to e-learning) Ref: http://www.enn.ie, 25 Nov 2002 However, according to the research by Screen Digest US$ 5 billion-a-year industry will keep growing


Explosive Growth in Mainland China: Explosive Growth in Mainland China Australia is currently the most mature e-learning market in Asia Pacific (except Japan) Ref: Europemedai.net, Oct 2002 Mainland China and Korea will lead the region by 2005 with the highest CAGR Financial companies are the largest segment Almost 40 percent of Asian financial institutions already use e-learning


e-Learning Infrastructure: e-Learning Infrastructure


e-Learning Infrastructure: e-Learning Infrastructure Ref: IDC 2001 High InteractivityHigh Multi-media Low InteractivityLow Multi-media Self-paced Courseware 2001 2004+ 2003 2002 Streaming & Self -paced Video LMS Collaborative Tools On-Line Mentoring


e-Learning Services: e-Learning Services Ref: IDC 2001


Pure Plays & Start-ups: Pure Plays & Start-ups Leadership Niche Legacy Crisis Potential e-Learning start-ups have unique needs of investors: Capital, Mentoring, facilities and support services, and IT infrastructure and integration Ability To Gain Share Opportunity Alignment Traditional IT providers Complementary providers Pure play providers Ref: IDC 2001


e-Learning Market Segments: e-Learning Market Segments


e-Learning Markets Segments in 2002: e-Learning Markets Segments in 2002 Content providers accounted for 85 percent of the market’s revenue No one of them hold more than 10 percent market share. Top 10 companies represent less than 47 percent of the total market Ref: http://www.elearningmag.com, 14 Nov 2002


Slide15: Market Segmentation Ref: IDC 2001


Slide16: e-Learning Content Trend Source: IDC (1999) & Training Magazine (2000) IT Training vs. Non-IT Training


Slide17: Ref: IDC 2001 e-Learning Content Opportunities


Slide18: e-Learning Mode of Delivery


Slide19: The “X” Factor: The Internet Will Dominate Technology-Based Training Source: IDC


Slide20: Traditional Training Vs. e-Training Revenue Distribution Source: IDC


Slide21: e-Corporate training will be increased by 20% to 40% from 1999 to 2003 Source: Corporate University Xchange, 1999 Corporate Training Face-to-face Teaching vs. e-Learning


e-Learning in US: e-Learning in US


Slide23: US e-Education Market Size in 2000 K-12 education US$ 386 billion Post secondary US$ 268 billion Continuing education US$ 12 billion


US Online Courses Enrollments & Revenue: US Online Courses Enrollments & Revenue Online course enrollment: Less than 1 million In 1998 Will rise to around 5 million in 2006 Ref: Jones International, Sep 2002 Revenue: Around US$ 2 billion in 2001 Will reach above US$ 4 billion in 2005


US K-12 e-Learning: US K-12 e-Learning K-12 Virtual Schools Around 40,000 to 50,000 students in 2001-2002 academic years Ref: Jones International, Sep 2002 Florida Virtual School (FLVS) The first licensed online secondary school in Florida serving 150 students in 1997-1998 Reach 10,000 in 2002-2003 65 courses with 80% completion rate


US K-12 e-Learning: US K-12 e-Learning Refer to PEAK Group In 2004, over 1 million K-12 students will be enrolled in a virtual course Ref: Bizreport.com


US Post-Secondary Institutions Technology Spending: US Post-Secondary Institutions Technology Spending From around US$ 4 billion in 2001 Increase to: US$ 9 billion in 2004 US$ 12 billion in 2005 Ref: Jones International, Sep 2002


US Higher Education e-Learning: US Higher Education e-Learning Total enrollment in all degree-granting institutions Year Enrollments (in thousands) 1991 14,359 1999 14,791 2006 17,029 2011 18,219 Ref: Jones International, Sep 2002


US Higher Education Technology Spending: US Higher Education Technology Spending College Technology Spending (Market Data Retrieval): US$ 2.7 billion in 1999-2000 US$ 3.3 billion in 2000-2001 Ref: Jones International, Sep 2002 Distance learning technology spending (IDC): Under US$ 400 million in 1999 US$ 744 million by 2004


Slide30: US University e-Education Trend Annual investment of universities US$ 0.9 billion in 1999 US$ 2.2 billion in 2004 Universities offering online courses 47% in 2000 90% in 2004 Source: IDC, 2001


Total Online University: Total Online University


Total Online Universities: Total Online Universities University of Phoenix Online Jones International University


Slide33: University of Phoenix Online Ref: “E-learning companies making the grade”, news.com, July 2001 In 2003 fiscal year, student enrolled for degree or above is around 79,400 and the revenue is $529.5 million


University of Phoenix Online: University of Phoenix Online Starting in 1989, University of Phoenix was among the first accredited universities to provide college degree programs via the Internet. Ref: “E-learning companies making the grade”, news.com, July 2001 Since 1976, more than 171600 working professionals have their degree from the university. http://www.uoponline.com


University of Phoenix Online: University of Phoenix Online Degree and certificate programmes are offered in the following disciplines: Accounting Administration Business Education Human Services/Criminal Justice Management Marketing Nursing/Healthcare Technology


Jones International University: Jones International University Founded in 1993 and launched in 1995 Jones International University (JIU) is the first fully online university to receive United States regional accreditation Develops and offers courses, executive and professional education and degree programmes http://www.international.edu With formal institutional accreditation from the Higher Learning Commission, a member of the North Central Association, an accrediting body for institutions of higher education in the US.


Jones International University: Jones International University Offering 55 executive and professional education programmes 27 degree programmes in: Arts in Business Communication, Business Administration, Science in Information Technology. Master of Arts in Business Communication, Master of Education in e-Learning, and Master of Business Administration


e-Training in US Corporate: e-Training in US Corporate


e-Training in Corporate Education: e-Training in Corporate Education e-Learning opportunity in 2000 was $2.2 billion market share in 2000 will be 17% CAGR is 69% (from 1999 to 2004) Ref: IDC 2001


US Corporate Adopting e-Training: US Corporate Adopting e-Training According to Masie Center Think Tank: 92 percent of large organizations implement some form of e-learning in 2002 Ref: Europemedai.net, Oct 2002 Refer to the studies by On-Line Learning magazine and the others by the American Society of Training and Development (ASTD): 60 percent of companies in US use some form of e-learning


US Corporate Adopting e-Training: US Corporate Adopting e-Training Refer to American Society for Training and Development The percentage of training time delivered via e-learning in US organization: Rise from 10.5% in 2001 To 25% in 2004 Ref: Bizreport.com


Venture Capital Investment and Corporate Spending in e-Training: Venture Capital Investment and Corporate Spending in e-Training Have been increased from US$ 981 million in 1999 to $2.5 billion in 2000 Ref: Jones International, Sep 2002 US corporate spending on e-learning: Less than US$ 2 billion in 1999 Will reach US$ 18 billion in 2005


Corporate Saved Cost with e-Training: Corporate Saved Cost with e-Training Rockwell Collins: Trained 800, that is 4 times more than the initial belief if they were implemented in traditional ways, of its 2,500 engineers Ref: Jones International, Sep 2002 PricewaterhouseCoopers: Reduce per-learner training cost of $760 to $106


Corporate Saved Cost with e-Training: Corporate Saved Cost with e-Training IBM: Saved US$ 200 million in 1999, providing 5 times the learning at one-third the cost of previous methods. Ref: Jones International, Sep 2002 Ernst & Young: Reduced training cost by 35%, and improved consistency and scalability With 80%:20% mix of web-based and classroom instructions


Corporate Saved Cost with e-Training: Corporate Saved Cost with e-Training US Army: EArmyU allow soldiers to get degree online With 12,000 students enrollment in the first year Ref: Jones International, Sep 2002


US Corporate e-Training: US Corporate e-Training Portion of e-learning in overall corporate training: Increased from 16% in 2000 to 24% in 2001 Ref: Jones International, Sep 2002 Corporate worldwide e-learning spend: Increased from US$ 2 billion in 1999 to US$23 billion in 2004


e-Training in US Government: e-Training in US Government US Federal Government Spends $1 billion on education & training Including computer-based training & education, computer-aided instructions Will increase to $2 billion by fiscal 2007 Ref: http://washingtontechnology.com Government spending on e-learning is growing faster than e-learning spending in other corporate and professional sectors


Slide48: Ref: Jones International, Sep 2002, US Corporate e-Training (How Overall Training is Delivered)


Great Saving in A.T.Kearney: Great Saving in A.T.Kearney A Plano, Texas-based global management consulting firm owned by EDS (with an army of consultants scattered across 60 offices in 30 countries) Ref: http://www.learningcircuits.org, Feb 2003 It could develop programs for half of what they used to cost, and that development time dropped to 44 percent of the traditional approach Savings of more than US$ 20 million with more than 4000 days worth of Web-based training within a 12-month period


Great Saving in A.T.Kearney: Great Saving in A.T.Kearney 3 existing difficulties, explained by Al Morrison, vice president of global professional development, can be overcome by e-training: Making classroom attendance difficult Rapid pace of technological change presents a challenge in keeping employees current on the latest offerings, delivery mechanisms, and other issues Wrong people tended to show up for the training Ref: http://www.learningcircuits.org, Feb 2003


Great Saving in A.T.Kearney: Great Saving in A.T.Kearney It could develop programs for half of what they used to cost, and that development time dropped to 44 percent of the traditional approach Savings of more than US$ 20 million with more than 4000 days worth of Web-based training within a 12-month period Ref: http://www.learningcircuits.org, Feb 2003


Great Saving in Vuepoint: Great Saving in Vuepoint Ara Ohanian, CEO of Vuepoint, agrees that improving proficiency and the learning curve are key ROI benefits of e-learning that companies shouldn’t discount Ref: http://www.learningcircuits.org, Feb 2003


IBM: IBM “e-Learning saved IBM $200 million in just one year. When e-Learning was coupled with 25% classroom training last year, IBM reported a savings of $16 million in travel expenses, out-of- pocket time, and other costs.” Ref: e-Learning analyst, Brandon Hall, Ph.D.


US Department of Justice: US Department of Justice “In instituting a learning network, the Management and Planning Staff is establishing a reputation as a leader within the agency. Early feedback demonstrates employees’ appreciation of the self-paced format, the personalized approach, and the incorporation of high level business thinkers into a fun and memorable learning experience.”


Cisco Networking Academy: Cisco Networking Academy Highly successful e-learning partnership between Cisco Systems education, business, government and community organizations around the world Launched in 1997 Has served more than 200,000 students and 23,000 instructors in more than 8,200 Academies across 131 countries In the Asia Pacific region, there are currently more than 720 Academies teaching the Program to more than 33,000 students in 24 countries


Cisco: Partner e-Learning: Cisco: Partner e-Learning The Cisco Partner E-Learning Connection utilizes the Internet to provide flexible, Web-based learning from one centralized portal location — providing worldwide availability around the clock, without travel time and expense Currently, 16,000 companies have partnered with Cisco on the E-Learning Connection — with more than 60,000 employees utilizing the e-learning portal


Sun Microsystems: Sun Microsystems Sun Center of Excellence for E-Learning was established at the University of Alberta in June of 2001 The Canadian campus offers the world's largest university e-learning site with over 100,000 enrollments in more than 1,000 courses


Companies have developed e-learning: Companies have developed e-learning Finance and Commerce ABA (American Bankers Association) Wells Fargos General Electric Food and Daily Life Domino’s Pizza Kraft/General Foods Saralee Electronic Black & Decker Circuit City General Electric Texas Instrument


Slide59: Government and Public Services Children’s Hospital of Philadelphia U.S. Army Companies have developed e-learning


e-Learning & e-Training in European Market: e-Learning & e-Training in European Market


European e-Learning Market: European e-Learning Market IDC update European e-learning market will be worth about US$ 6 billion in 2005 out of US$ 23 billion of global market (in line with research by Screen Digest) Ref: http://www.enn.ie, 25 Nov 2002


Slide62: Time Spending on e-Learning in EU Member States in 2002 Ref: The European E-learning Market Report 2002. Blended learning & e-learning take up over a quarter of users’ time in training.


Slide63: e-Learning as a Share of Current and Capital Expenditure on Training in EU15, 2000-2002 Ref: The European E-learning Market Report 2002.


Slide64: Purchase of Learning Content Management system (LCMS) by e-learning users in EU15 and candidate countries, 2001-2003 Ref: The European E-learning Market Report 2002.


e-Learning & e-Training in Asia Pacific: e-Learning & e-Training in Asia Pacific


e-Learning in Asia Pacific: e-Learning in Asia Pacific Ref: IDC 2001; APEC Forum On Human Resource Development, www.ids.org.my. According to IDC's study released in November 2001, the e-learning market in the Asia Pacific region is expected to be worth about US$233 million by 2005 Compounded Annual Growth Rate (CAGR) is 25% In terms of industries, financial sector is the largest user of e-learning in the region


e-Learning in Asia Pacific: e-Learning in Asia Pacific Ref: TheCyberInstitute Refer to TheCyberInstitute the Asia Pacific e-learning market (excluding Japan) will be worth about US$ 250 million Australia will spend US$ 160 million on e-learning by 2005 About 44% of organizations have adopted e-learning 72% of organizations plan to increase the usage of e-learning over the next 2 yrs


e-Learning in Asia Pacific: e-Learning in Asia Pacific Ref: IDA Singapore, Feb 2003 Refer to the recent research by IDA Singapore: Predict greater growth in Asia-Pacific then that expected by IDC Mainland China and Korea has the highest CAGR Mainland China will become the largest market in the region by 2004


Slide69: Ref: IDA Singapore Feb 2003 Regional Market Segmentation


Slide70: Regional Market Segmentation Ref: IDA Singapore Feb 2003


Slide71: Ref: IDA Singapore Feb 2003 Country Comparison


e-Learning in Japan: e-Learning in Japan About US$1.9B in 2003, projected to reach US$3.1B in 2005 Ref: ALIC White Paper, 2001; Gartner 2001 69.8% of the firms say that they are aware of e-learning Major Players: NTT-X, NTT Learning Systems, NEC E-Learning Dept, Fujitsu Learning Media, Hitachi Electronic Service, Mitsubishi Electronics Systemware


e-Learning Market Trend in Japan: e-Learning Market Trend in Japan About 1/10 of the US market size Ref: ALIC: E-Learning White Paper(2000.9)


e-Learning in Korea: e-Learning in Korea About US$240M in 2003, projected to reach around US$500M in 2005 Ref: IDC 2001, AsiaBizTEch, IDA Singapore Feb 2003 CAGR: Non-IT content is 38% IT content is 28%


e-Learning in Korea: e-Learning in Korea Nine "cyber universities" all opened concurrently on 5 March 2001, entering the first year of "cyber education" through the Internet Ref: IDC 2001, AsiaBizTEch


e-Learning in Korea: e-Learning in Korea Korea is ranked as the 6th most internet-wired country in the world Ref: IDC 2001, AsiaBizTEch Major Players: Baeoom; Ivillsoft, Kones, Samsung SDS; Mediopia Technology, Edfuture, Intra21c, Hanbitnet, Nexgen Associates, NSI Incorporated, WebTime


e-Learning in Greater China Region: e-Learning in Greater China Region


e-Learning in Greater China Region: e-Learning in Greater China Region About US$60 million by 2005 Ref: IDC 2001, China Computer World, Zhong Guo Jiao Yu Bao Mainland China will dominate this market contributing to more than 60% of the overall Greater China market Will reach US$37 million at a CAGR of 41% from 2000-2005 Hong Kong and Taiwan both increasing at 13% over the same period


e-Learning in Taiwan: e-Learning in Taiwan e-Learning market in Taiwan Taiwan New Dollars (TWD) 9.5 million at 2001 Will be TWD 22 million in 2002 Expected to be TWD 75 million at 2004 Ref: 經建會 Dec 2001


e-Training in Greater China Region: e-Training in Greater China Region Major Commercial Players: PRCEDU.com, Beida-Online, Tangram, Go4It, i2Learn, Learning Digital, Global Trend Knowledge Network Ref: IDC 2001, China Computer World, Zhong Guo Jiao Yu Bao


Slide81: e-Learning & e-Training in Mainland China


e-Learning in Mainland China: e-Learning in Mainland China Over 1000 global multinational corporations Strategic investments in Mainland China Active corporate e-learning users Total market size will reach US$ 2billion by 2004 Ref: Go4it, www.go4it.com.cn


e-Training Education in Mainland China: e-Training Education in Mainland China As Reported by CCID (China’s leading IT research firm) Investment made online university education market reached US$ 360 million in 2001 Will increased at a 150% pace in the next 5 years Ref: www.eleanringhouse.com , Mar 2003


e-Learning Education in Mainland China: e-Learning Education in Mainland China Prediction by SITF eLearning Chapter and IDA of Singapore Academic e-learning market in Mainland China will reach $876 million by 2005 At a CAGR of 74% Ref: www.eleanringhouse.com , Mar 2003


e-Learning Education in Mainland China: e-Learning Education in Mainland China Internet users reached 45.8 million at Jun 2002 Ref: www.eleanringhouse.com, Mar 2003 67 state universities offering accredited online courses To about 1,000,000 students in 30 provinces across Mainland China Delivered through the Internet, CDROMs, Satellite TV Recorded videos of classroom lectures & text-based materials are the main formats


e-Learning Education in Mainland China: e-Learning Education in Mainland China For the diploma & degree courses offered, only a few of them cover postgraduate level Ref: www.eleanringhouse.com, Mar 2003 A 3-year online diploma (17 modules) is around US$ 1000 to 1500. A 4-year online degree (35 modules) is around US$ 2000 to 3000 Postgraduate level courses are around US$ 2000


e-Learning in Higher Education in Mainland China: e-Learning in Higher Education in Mainland China Ref: “A Nationwide Open eLearning Platform in Greater China”, Cyberwisdom.net, August 31, 2001. Universities approved by Ministry of Education to offer online courses:


e-Learning in Higher Education in Mainland China: e-Learning in Higher Education in Mainland China Ref: “A Nationwide Open eLearning Platform in Greater China”, Cyberwisdom.net, August 31, 2001. Leaders are: Peoples’ University of China Tsinghua University Beijing University ZheJiang University


Slide89: The 67 Universities approved by Ministry of Education to offer online courses


Slide90: The 67 Universities approved by Ministry of Education to offer online courses Beijing Tsinghua University, Beijing Institute of Posts & Telecommunications, Peking University, Beijing Normal University, Renmin University of China, Beijing Institute of Technology, North Jiaotong University, Beijing Foreign Language University, Beijing Herbalist Medical University, Beijing Linguistics Culture University, Beijing Broadcast College, China Agricultural University, Beijing Science & Technology University, The University of International Business & Economics, Beijing University of Aeronautics & Astronautics, Central College of Music Shanghai Shanghai Jiaotong University, Fudan University, Tongji University, Shanghai Second Medical University, East China University of Science & Technology, Donghua University, Shanghai Foreign Language University


Slide91: The 67 Universities approved by Ministry of Education to offer online courses Northeastern Northeastern University, Anhui Institute of Technology, Jilin University, Harbin Insititue of Technology, Dalian University of Technology, Medical University of China, Northeast University of Finance & Economics Sichuan Sichuang University, Southwest Jiaotong University, Electronic Science University, Southwest Institute of Technology, Southwest University of Finance & Economics, Sichuan University of Agriculture Hubei Huazhong University of Scientice & Technology, China Geosciences University, Wuhan Institute of Technology, Central China Normal University, Wuhan University


Slide92: The 67 Universities approved by Ministry of Education to offer online courses Shanxi Northwest Polytechnic University, Xi'an Univ. of Electronic Science & Technology, Shanxi Normal University Guangdong South China University of Technology, South China Normal University, ZhongShan University Gansu Nanjing University, Southeast University, Jiangnan University Fujian Xiamen University, Fujian Normal University Hunan Hunan University, Zhongnan University Shandong Shandong University, University of Petroleum


Slide93: The 67 Universities approved by Ministry of Education to offer online courses Tianjin Tianjin University, Nan'kai University Chongqing Chongqing University, Southwest Normal University Anhui University of Science & Technology of China Gansu Lanzhou University Henan Zhengzhou University Zhejiang Zhejiang University


Slide94: Ref: “A Nationwide Open eLearning Platform in Greater China”, Cyberwisdom.net, August 31, 2001. A Recent Survey by Peoples’ University


Slide95: Ref: “A Nationwide Open eLearning Platform in Greater China”, Cyberwisdom.net, 31 August 2001. A Recent Survey by Peoples’ University


Slide96: Ref: “A Nationwide Open eLearning Platform in Greater China”, Cyberwisdom.net, August 31, 2001. A Recent Survey by Peoples’ University


Slide97: Ref: “A Nationwide Open eLearning Platform in Greater China”, Cyberwisdom.net, August 31, 2001. Flexible Time Flexible Location Recognized Qualification Self-paced Renowned Universities Personalized Study Plan Easy Admission No Other Choice Reasons for Choosing e-Learning A Recent Survey by Peoples’ University


Slide98: Ref: “A Nationwide Open eLearning Platform in Greater China”, Cyberwisdom.net, August 31, 2001. Successful Completion Recognition Exam Arrangement Effectiveness Quality Ability to Adapt Concerns with e-Learning A Recent Survey by Peoples’ University


Typical Online Students: Typical Online Students Gathering the research by Beijing Blue Research Company and People’s University: Typical Online students Were ranged from 21 - 35 years old Monthly income between US$ 60-500 Working full time Residing in provincial capital cities Ref: www.eleanringhouse.com, Mar 2003


Typical Online Students: Typical Online Students Other findings: Age group of online students: 26-30 are 40%, 21-25 are 30%, 31-35 are 19%, below 20 or above 35 are 10% 87% hold full time job Monthly income: US$120-240 are 38%, above US$240 are 33%, below US$120 are 29% Ref: www.eleanringhouse.com, Mar 2003


Typical Online Students: Typical Online Students Other findings: Top 3 reasons for choosing online education: Flexibility of time (89%) Flexibility of place (70%) Accreditation officially recognized by the state (62%) Ref: www.eleanringhouse.com, Mar 2003


Typical Online Students: Typical Online Students Other findings: 55% worried about whether they can pass the examinations for the online degree 44% are worried whether the online degree is recognized in the job market Ref: www.eleanringhouse.com, Mar 2003


e-Learning in Hong Kong: e-Learning in Hong Kong


City University of Hong Kong: City University of Hong Kong www.citvu.edu.hk School of Continuing and Professional Education (SCOPE) -- partner with NETg Offers only a few short courses and certificate preparing for exams: MCSE, MCSD, Oracle Faculty of Business -- partner with Pacific Century CyberWorks (PCCW) Offers iMBA - a small scale programme only


Slide105: www.ust.hk College of Lifelong Learning Hong Kong University of Science and Technology


Hong Kong Cyber University: Hong Kong Cyber University www.hkcyberu.com Partnership between Hong Kong Polytechnic University (HKPolyU) and Pacific Century CyberWorks (PCCW) Online learning study guides Supplemented by classroom tutorials A few programmes being offered


HKU SPACESOUL System: HKU SPACE SOUL System


Vision: Vision SOUL aspires to become a world-class total e-learning solution provider of excellence for the provision of professional e-learning products and services


SOUL: SOUL www.soul.hkuspace.org SOUL (SPACE Open Universal Learning) - the e-learning system developed by HKU SPACE The ONLY system: Personalisation (Learner-centric) Built-in pedagogical approach Provide valuable advice to learners and instructors on learning and curriculum improvement respectively Copyright protection solution


Who are using SOUL?: 1,700+ professional and continuing courses Daytime courses offered by Community College Users increased 17 times from Oct 2000 to Sep 2003 Who are using SOUL?


SOUL Usage in HKU SPACE (Oct 2000 – Sep 2003): SOUL Usage in HKU SPACE (Oct 2000 – Sep 2003)


SOUL Usage in HKU SPACE (Oct 2000 – Sep 2003): SOUL Usage in HKU SPACE (Oct 2000 – Sep 2003)


General Features: Schedule Messages Notes Assignment Past Paper Resource Links General Features Mark sheet Webmail Conference room Chat room


SmartTutor: Personalized learning path Progress tracked and analyzed AI advisory agent provides guidance like a private tutor Various learning styles: walk-through, custom, adaptive, review SmartTutor


eCX – copyright protection: eCourse eXchange Protect intellectual properties of eBooks and eCourse content Online access to online courses Proprietary hardware profile technology Proven work with user-friendliness Easy deployment and simple customisation eCX – copyright protection


Flexi-Learning: FlashCast – recorded lectures Virtual classroom – real-time lecturing Flexi-Learning


User Survey: Period: 20 Dec 2002 – 19 Jan 2003 Targets: Instructors and Learners using SOUL Number invited: 4,727 Number responded: 791 (17%) Focus: Feature usage, Support services, SmartTutor evaluation User Survey


Course Admin/Instructor: Course Admin/Instructor


Learners – Feature usage: Learners – Feature usage


Support to Learners: Support to Learners


SmartTutor: SmartTutor


SmartTutor – Helpful?: SmartTutor – Helpful?


e-Courses Development: In-house e-Courseware Development Disciplines cover: English Studies Medicine Information Technology e-Courses Development Partnership with HKU Departments Computer Science and Information Science Medicine Hewlett-Packard Hong Kong Limited Certificate in Sex Education


e-Courses Development: Potential Partners World Class Training Providers Oracle IBM SoftBlue Software AG Emerson e-Courses Development


SOUL Commericalization: Hewlett-Packard Hong Kong Limited (HP) Technical consulting Infrastructure management services Helpdesk services Sales & marketing e-learning consulting e-course integration Sales & marketing SOUL Commericalization HKU SPACE e-learning consulting e-learning platform licensing e-learning technology R&D and transfer e-learning project management


SOUL Commericalization: Service Offerings: e-learning consultancy e-learning gap analysis & strategic recommendations e-learning platform licensing e-learning project management e-course integration and infrastructure setup technical consulting technical & operational solutions such as e-course hosting, software licensing and helpdesk services SOUL Commericalization


Slide127: SOUL Commericalization Course Hosting Service suitable for small-size institutions / training providers cost effective: no need to set up their own IT infrastructure e-Learning Platform Licensing suitable for large institutions / training organizations purchase the license of systems and benefit from the well-developed e-learning platform and products, i.e. SOUL System, Content Engineering, SmartTutor, and eCX e-Course Integration Service help our clients to turn their existing training courses into online mode provide quality assurance guidelines


Slide128: How can our clients and the community benefit from us? Hosting: economical Integration: total solution Licensing: infrastructure Clients Community


Slide129: Our Target Market Academic institutions Training providers Publishers Corporate companies with e-learning initiatives


Thank You: Thank You