logging in or signing up Southwest-airlines Hamid403 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1200 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: October 16, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: jitrika (8 month(s) ago) thank you Saving..... Post Reply Close Saving..... Edit Comment Close By: arun123890 (13 month(s) ago) can u send this ppt to my email id its very nice my id is arunkumarb09@yahoo.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: The Ultimate Managers Slide 2: SOUTHWEST AIRLINES Presented by : The Ultimate Managers Designed by: Hamid Hussain Being a part of this "Family" is the best! The Freedom to Fly The Southwest Background : The Southwest Background Slide 4: Strategy Impact Analysis Background major domestic airline that provides :… primarily short haul high-frequency point-to-point low-fare service Company Overview... The third-largest airline in the world by number of passengers carried and the largest in the United States by number of passengers carried domestically. Slide 5: Strategy Impact Analysis Background First-time Fliers Business Travelers (Point – to – Point) Dissatisfied customers from full-service airlines People who travel by Road, Rail Leisure family travelers Target Market………… Slide 6: Business Description ... Geographical Segmentation Southwest flies to 62 cities in 32 states in America In selecting cities, Southwest looked for city pairs that could generate substantial amounts of both business and leisure traffic. Slide 7: The Southwest Background Strategy Impact Analysis Background Motivation demand for routes between major Texas cities Mission dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit Slide 8: S W O T Slide 9: S-W-O-T Analysis ... Strengths Low price tickets Low operating costs Good customer service High frequency service Productive pilots & ground crews Opportunities Ability to add scheduled flights Low prices enable market share growth Threats Big companies emulate Southwest's low cost model Difficulty securing new gates at existing airports Weakness Doesn’t serve international flights One type of airplane Slide 11: Building Capable Organization ... Staffing the Organization Core Competencies and Competitive Capabilities Matching the Organization Structure to Strategy Southwest’s Capability Staffing ... : Staffing ... “Employee come first and Customers come second” Hired employee for attitude and trained them for skills Analyzed each job category to determine the specific behaviors, knowledge, and motivations that job holders needed and with the desired traits A trait common to all job categories was teamwork Developing leadership and communication skills for low level management Up and Coming Leaders received training in every departments over sixth-month period Putting Together a Strong Management Team Core Competencies &Competitive Capabilities ... : Core Competencies &Competitive Capabilities ... Operate one type of aircraft. Make reservations and purchase tickets at the company’s website. Tried to steer clear of congested airports, stressing instead serving airports relatively near major metropolitan areas and in medium-sized cities. Using point-to-point scheduling of flights. There is no reserved seat for each passenger. No first class section, no fancy clubs at terminal and no meals. No baggage transfer services to other carriers. Convert from cloth to leather seats Low Operating Cost Developing a set of competencies and capabilities Core Competencies &Competitive Capabilities ... : Core Competencies &Competitive Capabilities ... Make sure passengers had a positive, fun flying experience. Presenting a happy face to passengers and displaying a fun loving attitude. Complaint letters were seen as learning opportunities for employees and reasons to consider making adjustments Focus on Customer & Customer Satisfaction Developing a set of competencies and capabilities Slide 15: Key Success Factors (Low Cost Carrier Industry) Strategy Impact Analysis Background Low Fares More destinations Operational Efficiency Turn Around Time Aircraft Utilization On time Performance Service Standards (Basic) Safety Slide 16: Company Values ... Core Values LUV Code word for treating individuals, employees, customers Dignity, respect and caring loving attitude. Appeared on banners and posters at company facilities Fun Entertaining behavior of employees in performing their jobs. The ongoing pranks and jokes. Frequent company-sponsored parties and celebrations. > charity benefit games, chili cook-offs, Halloween parties Slide 17: The Southwest Background Strategy Impact Analysis Background Fun e.g. announcements to passengers—sang, in-flight contests, holiday celebration Emphasized the selection of employees who could be empathic and bring pleasing personalities to the job Slide 18: LEAD Slide 19: SOUTHWEST vs AIRLINE INDUSTERY Slide 20: Strategy Impact Analysis Background Airlines typically follow two types of business models: Airline Business Modal THE POINT TO POINT THE HUB-AND-SPOKE Slide 21: Southwest Analysis Strategy Impact Analysis Background Hub-and-Spoke Slide 22: Southwest Analysis Strategy Impact Analysis Background Market Share – US Low Cost carrier (LCC) Industry Southwest Airlines is, by far, the largest Low Cost Carrier in the US market Slide 23: Market Share (US Airline Industry) Slide 24: Southwest Analysis Strategy Impact Analysis Background Intra competitors Braniff International Airways, Trans Texas Airways and People Express Inter competitors Continental Lite, United Shuttle, Delta Express, US Airways MetroJet Slide 25: Southwest Analysis Strategy Impact Analysis Background Ticketing System Company Boeing 737 Fuel Company Snacks Company Beverage Company Slide 26: Southwest Analysis Strategy Impact Analysis Background Businessman College Students Slide 27: Southwest Analysis Strategy Impact Analysis Background JetBlue (short distance) Slide 28: Southwest Analysis Strategy Impact Analysis Background Train Bus Slide 29: The Impact of the Event of 9/11 Slide 30: 9/11 Impacts ... Slide 31: Future Improvements ... It is essential for Southwest Airlines to expand on their existing achievements. Better serve customers by improving their routing system. Offering enhanced accessibility and minimizing delays. Slide 32: I have a question.... Slide 33: Thank You…! The Ultimat Managers You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Southwest-airlines Hamid403 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1200 Category: Education License: All Rights Reserved Like it (2) Dislike it (0) Added: October 16, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: jitrika (8 month(s) ago) thank you Saving..... Post Reply Close Saving..... Edit Comment Close By: arun123890 (13 month(s) ago) can u send this ppt to my email id its very nice my id is arunkumarb09@yahoo.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: The Ultimate Managers Slide 2: SOUTHWEST AIRLINES Presented by : The Ultimate Managers Designed by: Hamid Hussain Being a part of this "Family" is the best! The Freedom to Fly The Southwest Background : The Southwest Background Slide 4: Strategy Impact Analysis Background major domestic airline that provides :… primarily short haul high-frequency point-to-point low-fare service Company Overview... The third-largest airline in the world by number of passengers carried and the largest in the United States by number of passengers carried domestically. Slide 5: Strategy Impact Analysis Background First-time Fliers Business Travelers (Point – to – Point) Dissatisfied customers from full-service airlines People who travel by Road, Rail Leisure family travelers Target Market………… Slide 6: Business Description ... Geographical Segmentation Southwest flies to 62 cities in 32 states in America In selecting cities, Southwest looked for city pairs that could generate substantial amounts of both business and leisure traffic. Slide 7: The Southwest Background Strategy Impact Analysis Background Motivation demand for routes between major Texas cities Mission dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit Slide 8: S W O T Slide 9: S-W-O-T Analysis ... Strengths Low price tickets Low operating costs Good customer service High frequency service Productive pilots & ground crews Opportunities Ability to add scheduled flights Low prices enable market share growth Threats Big companies emulate Southwest's low cost model Difficulty securing new gates at existing airports Weakness Doesn’t serve international flights One type of airplane Slide 11: Building Capable Organization ... Staffing the Organization Core Competencies and Competitive Capabilities Matching the Organization Structure to Strategy Southwest’s Capability Staffing ... : Staffing ... “Employee come first and Customers come second” Hired employee for attitude and trained them for skills Analyzed each job category to determine the specific behaviors, knowledge, and motivations that job holders needed and with the desired traits A trait common to all job categories was teamwork Developing leadership and communication skills for low level management Up and Coming Leaders received training in every departments over sixth-month period Putting Together a Strong Management Team Core Competencies &Competitive Capabilities ... : Core Competencies &Competitive Capabilities ... Operate one type of aircraft. Make reservations and purchase tickets at the company’s website. Tried to steer clear of congested airports, stressing instead serving airports relatively near major metropolitan areas and in medium-sized cities. Using point-to-point scheduling of flights. There is no reserved seat for each passenger. No first class section, no fancy clubs at terminal and no meals. No baggage transfer services to other carriers. Convert from cloth to leather seats Low Operating Cost Developing a set of competencies and capabilities Core Competencies &Competitive Capabilities ... : Core Competencies &Competitive Capabilities ... Make sure passengers had a positive, fun flying experience. Presenting a happy face to passengers and displaying a fun loving attitude. Complaint letters were seen as learning opportunities for employees and reasons to consider making adjustments Focus on Customer & Customer Satisfaction Developing a set of competencies and capabilities Slide 15: Key Success Factors (Low Cost Carrier Industry) Strategy Impact Analysis Background Low Fares More destinations Operational Efficiency Turn Around Time Aircraft Utilization On time Performance Service Standards (Basic) Safety Slide 16: Company Values ... Core Values LUV Code word for treating individuals, employees, customers Dignity, respect and caring loving attitude. Appeared on banners and posters at company facilities Fun Entertaining behavior of employees in performing their jobs. The ongoing pranks and jokes. Frequent company-sponsored parties and celebrations. > charity benefit games, chili cook-offs, Halloween parties Slide 17: The Southwest Background Strategy Impact Analysis Background Fun e.g. announcements to passengers—sang, in-flight contests, holiday celebration Emphasized the selection of employees who could be empathic and bring pleasing personalities to the job Slide 18: LEAD Slide 19: SOUTHWEST vs AIRLINE INDUSTERY Slide 20: Strategy Impact Analysis Background Airlines typically follow two types of business models: Airline Business Modal THE POINT TO POINT THE HUB-AND-SPOKE Slide 21: Southwest Analysis Strategy Impact Analysis Background Hub-and-Spoke Slide 22: Southwest Analysis Strategy Impact Analysis Background Market Share – US Low Cost carrier (LCC) Industry Southwest Airlines is, by far, the largest Low Cost Carrier in the US market Slide 23: Market Share (US Airline Industry) Slide 24: Southwest Analysis Strategy Impact Analysis Background Intra competitors Braniff International Airways, Trans Texas Airways and People Express Inter competitors Continental Lite, United Shuttle, Delta Express, US Airways MetroJet Slide 25: Southwest Analysis Strategy Impact Analysis Background Ticketing System Company Boeing 737 Fuel Company Snacks Company Beverage Company Slide 26: Southwest Analysis Strategy Impact Analysis Background Businessman College Students Slide 27: Southwest Analysis Strategy Impact Analysis Background JetBlue (short distance) Slide 28: Southwest Analysis Strategy Impact Analysis Background Train Bus Slide 29: The Impact of the Event of 9/11 Slide 30: 9/11 Impacts ... Slide 31: Future Improvements ... It is essential for Southwest Airlines to expand on their existing achievements. Better serve customers by improving their routing system. Offering enhanced accessibility and minimizing delays. Slide 32: I have a question.... Slide 33: Thank You…! The Ultimat Managers