Presentation Transcript
The Body Shop :The Body Shop
Contents:- :Contents:- Introduction
History
Finance
Core value
Marketing
Introduction :Introduction Anita Roddick
Born in 1942
United Kingdom
She had two daughter
Human Rights Activist
History :History In 1976, first shop open in UK
In 1978, Anita begins licensing franchises
In 1984, the Body Shop goes public
In 1986, It sponsored posters for Greenpeace
In 1990, the demand of Body Shop increased
In 1990, The Body Shop established a charity funds
Finance :Finance Bank’s Loans
Anita had of 27.6% of the shares of the company
The Body Shop enter the London Stock Exchange
The Body Shop remarkable rise in its shares
In 1991, Net profit estimated by 26.2 million dollars.
Core value :Core value Against Animal Testing
Support Community Trade
Activate Self – Esteem
Defend Human Rights
Marketing :Marketing Well Known in the world
Nature’s way to beautiful
The Body Shop at Home
A variety of products
Make up
Accessories.
Perfumes.
Lotions, Creams & Oils
References :References http://en.wikipedia.org/wiki/The_body_shop
http://www.thebodyshop.co.uk/page/home?cm_re=-_-Navigation-_-home#History.html
http://www.hoovers.com/body-shop/--ID__41856--/free-co-factsheet.xhtml
http://www.thebodyshop.com/_en/_ww/services/aboutus_history.aspx
http://www.fundinguniverse.com/company-histories/The-Body-Shop-International-plc-Company-
Slide 10:Dane By
Fatima Khouri
H00083581
Fatima Al Qubaisi
H00059546
Slide 11:Thank you
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