power of the cj

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Myth: Nobody Reads the Paper Any More! Total readership of one issue of the weekday paper (among adults throughout Kentucky and Southern Indiana): More than one half million (509,000) Louisville 7-county readership of one issue of the weekday paper: 434,300 (53%) Total readership of one Sunday issue (among adults throughout Kentucky and Southern Indiana): Nearly 700,000 (664,000) Louisville 7-county readership of one issue of the Sunday paper: 549,700 (67%) Source: Scarborough Research 2004, Release 2 (Based on 2.4 readers per copy) Reality: Every single day, adults throughout Kentucky and Southern Indiana rely on The Courier-Journal for news and advertising information.

Myth: Young People Don’t Read At All: 

Myth: Young People Don’t Read At All Reality: Source: Scarborough Research 2005, Release 2 Base: Adults living in seven-county local Louisville area (Jefferson, Bullitt, Oldham, Shelby, Clark, Floyd and Harrison Counties) NO OTHER LOUISVILLE MEDIUM REACHES THIS MANY YOUNG ADULTS WITH A SINGLE ADVERTISEMENT.

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Source: NAA Newspaper Audience Database, October 2005 (DMA) Based on five weekday and one Sunday insertion Note: Includes newspapers of all sizes Seven out of ten DMA adults throughout Kentucky and Southern Indiana read The Courier-Journal every week and visit courier-journal.com every month. That’s 829,000 people. Now That’s Power! In Fact, The Courier-Journal Has a National Reputation For Its Exceptional Readership. We’re Ranked 10th in the U.S.!

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Source: Audit Bureau of Circulations, FAS-FAX September 2005 vs. September 2004 (Averages for six months). Totals for top 50 papers by circulation only. Weekday averages include Saturdays. As Published in Ad Age, The Courier-Journal’s Weekday Circulation Growth Is NUMBER ONE In The Nation! Our weekday circulation growth is #1 among the top 50 newspapers in the continental U.S.

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Source: Audit Bureau of Circulations, FAS-FAX September 2005 vs. September 2004 (Averages for six months). Totals for top 50 papers by circulation only. And On Sunday We’re Doing Better Than Most U.S. Newspapers, Too -0.7% ranks us 7th out of the country’s top 50 newspapers!

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Among Major Market U.S. Newspapers, The Courier-Journal’s Weekday Metro Household Penetration is Ranked 4th and Sunday’s Penetration is Ranked 7th Based on a.m. newspapers with 175,000+ metro daily circulations and Sunday newspapers with 200,000+ circulations; mostly 2004 audits Source: SRDS Circulation 2006 4th Daily Penetration 7th Sunday Penetration

And Our Readers Are Great Prospects For Advertisers: 

Source: Scarborough Research 2005, Release 2 Base: Adults living in seven-county local Louisville area (Jefferson, Bullitt, Oldham, Shelby, Clark, Floyd and Harrison Counties) And Our Readers Are Great Prospects For Advertisers If you’re interested in reaching consumers with money to spend, there’s absolutely no better medium than The Courier-Journal. Our readers make great customers. Their median household income is $53,969 – 9.4% higher than the average Louisville adult.

A Weekly Schedule With The Courier-Journal Reaches 8 in 10 Louisville Adults!: 

A Weekly Schedule With The Courier-Journal Reaches 8 in 10 Louisville Adults! You can reach 83% of the Louisville market using this schedule: One ad each day for one week in The Courier-Journal One ad in Velocity on Wednesday One ad each day on courier-journal.com for one week Only 15 total print/online insertions

Even 294 TV Spots On Louisville’s #1 Station Can’t Match The Courier-Journal’s Coverage of the Marketplace!: 

Even 294 TV Spots On Louisville’s #1 Station Can’t Match The Courier-Journal’s Coverage of the Marketplace! If you purchased: One spot every half an hour from 5:00 a.m. to 2:00 a.m. over the course of seven days on WLKY, Louisville’s #1 TV station You would be buying a total of: 294 spots! And you’d still only reach: 75% of total adults A whopping 294 TV spots reach only 75% of the market, compared to a weekly Courier-Journal print and online schedule which delivers 83%!

Radio Reach is So Fragmented That Louisville’s Top Station Only Reaches 26% of Adults, With 504 Spots!: 

Radio Reach is So Fragmented That Louisville’s Top Station Only Reaches 26% of Adults, With 504 Spots! Why buy 504 spots and reach only 26% of the market when our weekly print and online schedule reaches 83%? If you purchased: One spot every quarter hour from 6:00 a.m. to midnight over the course of seven days on WHAS-AM, Louisville’s #1 radio station You would be buying a total of: 504 spots! And you’d still only reach: 26% of total adults

And it Gets Even Better…: 

And it Gets Even Better… Our Print and Online Products Combine To Create a Powerhouse Footprint in the Marketplace, Reaching Nearly 700,000 Louisville Area Adults Every Week! Sources: Scarborough Research 2005, Release 1; 2002 Louisville Market Study *CareerBuilder Weekly andamp; Kentuckiana Shopper Base: Jefferson, Bullitt, Oldham, Shelby, Clark, Floyd and Harrison Counties

Now That’s a Powerful Story!: 

Now That’s a Powerful Story!