Mobile Vision

Slide1: 

MOBILE MEDIA HOLDINGS LTD.

Slide2: 

Leader of Chinese MSM (mobile streaming media) Service —Wireless value-added service provider from platform construction to related business operation. Positioning of the company Company introduction

Slide3: 

Company Structure MOBILE MEDIA HOLDINGS LTD. Beijing Mobilevision Communications Ltd. Beijing MobileData Information Technology Co., Ltd. License holder of ISP、ICP Marketing, sales Holder of core technology Technical service center Profit center

Slide4: 

Core Technology & Cooperation ● Obtained Beijing High-Tech Enterprise Certificate； ● Possesses owned-intellectual-property core technology; Mobile data access-network platform & Mobile data transit platform; ● Wireless monitoring & controlling technology co-developed with American special technique organization. Rights reserved for applying intellectual property protection on the interface technology for streaming media platform; ● The exclusive partner of Nortel Networks in China on streaming media technology; ● Partner of the following company Real Networks Simens Qualcomm LG Samsung

Slide5: 

Current Situation The company has 40 employees; Has concluded the cooperation intention of operating streaming media platform with 10 provincial-lever branch companies of China Unicom; Coverage of value-added service; China Unicom, China Mobile, CNC, China Telecom 39 headquarters and provincial-lever branch companies 80-and-more elaborate content column Successfully constructed streaming media experimental platforms on WCDMA, CDMA2000, TD-SCDMA network. The operating revenue in 2005 was RMB 2 million； The predicted operating revenue in 2006 will amount to RMB 15 million；

Slide6: 

Corporate Culture Behave——be honest, be straight, be respectful, be equal Work——be progressive, be innovative Cooperation——be good-reputation, be mutual beneficial

Slide7: 

Product & Service WAP Portal Mobile streaming media platform Wireless monitoring platform WAP PUSH Service Management platform Universal maintenance platform Wap portal j2EE database Structure of technological products

Slide8: 

● Overall structure is in accordance with the specifications of Chinese operators; ● The system adopts Real Networks’ streaming media core technology; ● Scientific business control system with powerful functions; ● The service philosophy of business posting & controlling platform is thoughtful for the users; ● Successful application cases on 3G network: China Unicom Tianjin, China Unicom Hubei---China Unicom Tianjin is the model area of EV-DO appointed by China Unicom. Platform Service Mobile Streaming Media Platform

Slide9: 

Realize the integration of the streaming media platform. WAP portal,CP management,live,VOD Pass the commercial-purpose test on CDMA1X and EV-DO. Mobile Streaming Media Platform http://wap.mobiledata.com.cn/media/meda/ Access to CDMAIX network, via mobile； http://wap.mobiledata.com.cn/media/ Access to EV-DO network, via 3G mobile； Live TV Demo VOD Demo

Slide10: 

WAP PUSH Service Management Platform ● A new marketing platform to replace SMS ● Successful application cases: China Unicom Tianjin, China Unicom Hubei

Slide11: 

WAP PUSH Service Management Platform ● A powerful promotion channel for service provider ● Help user experiece VAS in cable&wireless way seamlessly web search  web content preview  send to yourself or others  receive the push  play the content on cellphone PUSH Demo

Slide12: 

Wireless Monitoring Platform

Slide13: 

Wireless Monitoring Platform The only self-developed and extensive-application monitoring platform for streaming media in China； Complete solutions for accomplishing the business system arrangement in the shortest time; Advanced core technology for docking the monitored port on the streaming media platform, made-to-order is available upon practical requirement; Targeting on enterprise market, cut in and activate the market with matured solutions; Provide port-to-port one-stop service, understand the customers’ demand and provide solutions promptly;

Slide14: 

Content Service

Slide15: 

Cooperation Partner of Contents

Slide16: 

Business model Provide service for mobile end users Technical service Wireless monitoring platform PUSH management platform Mobile game IVR、WAP MMS/Color-E CRBT Steaming media content Mobile streaming media platform Technical platform + VAS operation

Slide17: 

Platform operation mode Share 50% of information fee Share 30% of information fee Share 25% of information fee Technical service Wireless monitoring platform Push service management platform MSM platform Platform provider Core technology & products Self investment Operators Original manufacturer Work with

Slide18: 

Content Operation Model Share 45% of information fee Share 30% of information fee Share 45% of information fee Traditional VAS Mobile game MSM Over-the-counter in service hall On-line interactive Tele-marketing Push promotion Existing sales channel of operators Self-constructed platform technology advantages Binding sell with mobile manufacturer

Slide19: 

Marketing Strategy ● Grab the market across the country backing on the advancement and practicability of platform technology, transform the leading technology into the leading market position; ● Seize the opportunities of dependence of the operators on our products, explore all-round VAS business with low cost; ● Establish sales channels and network across the country, obtain a fast expanding; ● Obtain end users’ information via operators, cooperated channels and our elaborately-designed portal website, improve the brand awareness of “www.LOOKLOOK.cn”; ● Attract pluralistic contents providers with advanced technology and service mode, practice the policy of “contents is the king”; ● Innovative marketing methods: Cooperate with traditional websites to provide wireless streaming media download service for end users; Cooperate with traditional websites to provide new method for contents distribution; Cooperate with traditional industries to provide wireless monitoring solutions for enterprise users.

Slide20: 

Andrew Zhang TEL：010-85862615 MOBILE：13910690020 EMAIL：andrewzhangh@looklook.cn Contact us MOBILE MEDIA HOLDINGS LTD.