Puma

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Presentation Description

PPT for Puma

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Presentation Transcript

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Presented by Marcus Pinder 12.12.08

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Bringing your campaigns to life through broadcast and digital media

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Our core services About us

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Television

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Television

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Television

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Television

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Specialist multilingual media relations team Television

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Specialist multilingual media relations team Television

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Specialist multilingual media relations team Television

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Television In-house broadcast journalists Producers, camera crews, editors, 5 edit suites, OB facilities, B-roll Specialist multilingual media relations team Unique watermarking Brand funded programmes Create effective campaign stories for television: Produce the tools for television: Provide expert international broadcast media sell-in: Deliver precision media monitoring: Innovate strong new ideas:

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Media Relations Television International Sell-in The Team TVC have a 20 strong multi-lingual media relations team in London Office co-ordinating media relations campaigns Our Network TVC partner offices are: Paris Chicago Berlin Shanghai Moscow Tokyo New York LA Mumbai Sydney Dubai Johannesburg Our Reach TVC gain coverage across: Europe Asia USA Australasia Middle-East

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Global Monitoring and Reporting Television TVC Tracker TVC Tracker enables our clients to determine precisely when, where and how their video content is being used around the world Over 1,700 television channels are constantly being monitored, including all 210 U.S. DMAs TVC Tracker yields critical broadcast intelligence allowing media executives to keep control and better monetize their assets Monitoring Highlights list is uploaded to client page of Digital News Agency with full off-line list supplied with all coverage

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B-roll example Television

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Brand funded programme example Television

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Radio

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Radio

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Radio

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Radio

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Specialist radio media relations team Radio

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Specialist radio media relations team Podcasts & promotions Radio

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In-house radio journalists In-house ISDN radio studios & technicians Specialist radio media relations team Podcasts & promotions Radio Create effective campaign stories for radio: Produce the tools for radio: Provide expert radio sell-in: Innovate strong new ideas:

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Radio example Radio

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Digital

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Digital

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Digital

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Digital

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Specialist digital media relations team Digital

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Specialist digital media relations team Digital marketing Digital

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In-house web journalists Web videos, social media and blogger relations Specialist digital media relations team Digital marketing Digital Create effective campaign stories for the web: Produce the tools for the web: Provide expert international online media sell-in: Innovate strong new ideas:

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Web video example Digital

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www.digitalnewsagency.com

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Unique online distribution of Web Video and Broadcast Footage www.digitalnewsagency.com

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• Web videos – Flash/WMV • D Roll™ • Broadcast quality footage • Stills • Audio/MP3 clips • Press releases Select play DNA: Versatility www.digitalnewsagency.com

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Play clip DNA: Instant coverage updates www.digitalnewsagency.com

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Select play DNA: Versatility www.digitalnewsagency.com

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DNA: Campaign success reported • Description • Transmission times • Air time • Audience reach • Equivalent Ad spend www.digitalnewsagency.com

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Virtual Press Office & Digital Media Archive

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DNA: Your Virtual Press Office Virtual Press Office & Digital Archive

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DNA: Your Virtual Press Office Virtual Press Office & Digital Archive

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Some of our clients

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TVC: We understand Sport Sport Showreel

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TVC: We understand Sport Sport Showreel Our Sponsorship Amplification Experience includes: Guinness – The Guinness Premiership Virgin Atlantic – Ryder Cup Official Supplier Orange – BAFTAs Norwich Union – UK Athletics Costa – Book Awards O2 – Scrum in the Park Vodafone – Mclaren Mercedes F1 Adidas – GB Athletics, ECB, Chelsea FC and Stella McCartney

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TVC: We understand Sport Sponsorship amplification Our Sponsorship Amplification Experience includes: Guinness – The Guinness Premiership Virgin Atlantic – Ryder Cup Official Supplier Orange – BAFTAs Norwich Union – UK Athletics Costa – Book Awards O2 – Scrum in the Park Vodafone – Mclaren Mercedes F1 Adidas – GB Athletics, ECB, Chelsea FC and Stella McCartney

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amplifying your offer…

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TVC: Together We will make sure you are running… Faster Your campaign amplified quicker than through any other form of communication Further Spanning the globe through our digital distribution Wider Fuelling an unlimited hunger for online video and broadcast content In the right direction Tailoring your campaign and content to deliver exactly the right key messages Amplifying your offer

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For more, contact Marcus on: +44 (0)20 7535 5800