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Premium member Presentation Transcript Slide 1: Presented by Marcus Pinder 12.12.08 Slide 2: Bringing your campaigns to life through broadcast and digital media Slide 3: Our core services About us Slide 4: Television Slide 5: Television Slide 6: Television Slide 7: Television Slide 8: Specialist multilingual media relations team Television Slide 9: Specialist multilingual media relations team Television Slide 10: Specialist multilingual media relations team Television Slide 11: Television In-house broadcast journalists Producers, camera crews, editors, 5 edit suites, OB facilities, B-roll Specialist multilingual media relations team Unique watermarking Brand funded programmes Create effective campaign stories for television: Produce the tools for television: Provide expert international broadcast media sell-in: Deliver precision media monitoring: Innovate strong new ideas: Slide 12: Media Relations Television International Sell-in The Team TVC have a 20 strong multi-lingual media relations team in London Office co-ordinating media relations campaigns Our Network TVC partner offices are: Paris Chicago Berlin Shanghai Moscow Tokyo New York LA Mumbai Sydney Dubai Johannesburg Our Reach TVC gain coverage across: Europe Asia USA Australasia Middle-East Slide 13: Global Monitoring and Reporting Television TVC Tracker TVC Tracker enables our clients to determine precisely when, where and how their video content is being used around the world Over 1,700 television channels are constantly being monitored, including all 210 U.S. DMAs TVC Tracker yields critical broadcast intelligence allowing media executives to keep control and better monetize their assets Monitoring Highlights list is uploaded to client page of Digital News Agency with full off-line list supplied with all coverage Slide 14: B-roll example Television Slide 15: Brand funded programme example Television Slide 16: Radio Slide 17: Radio Slide 18: Radio Slide 19: Radio Slide 20: Specialist radio media relations team Radio Slide 21: Specialist radio media relations team Podcasts & promotions Radio Slide 22: In-house radio journalists In-house ISDN radio studios & technicians Specialist radio media relations team Podcasts & promotions Radio Create effective campaign stories for radio: Produce the tools for radio: Provide expert radio sell-in: Innovate strong new ideas: Slide 23: Radio example Radio Slide 24: Digital Slide 25: Digital Slide 26: Digital Slide 27: Digital Slide 28: Specialist digital media relations team Digital Slide 29: Specialist digital media relations team Digital marketing Digital Slide 30: In-house web journalists Web videos, social media and blogger relations Specialist digital media relations team Digital marketing Digital Create effective campaign stories for the web: Produce the tools for the web: Provide expert international online media sell-in: Innovate strong new ideas: Slide 31: Web video example Digital Slide 32: www.digitalnewsagency.com Slide 33: Unique online distribution of Web Video and Broadcast Footage www.digitalnewsagency.com Slide 34: • Web videos – Flash/WMV • D Roll™ • Broadcast quality footage • Stills • Audio/MP3 clips • Press releases Select play DNA: Versatility www.digitalnewsagency.com Slide 35: Play clip DNA: Instant coverage updates www.digitalnewsagency.com Slide 36: Select play DNA: Versatility www.digitalnewsagency.com Slide 37: DNA: Campaign success reported • Description • Transmission times • Air time • Audience reach • Equivalent Ad spend www.digitalnewsagency.com Slide 38: Virtual Press Office & Digital Media Archive Slide 39: DNA: Your Virtual Press Office Virtual Press Office & Digital Archive Slide 40: DNA: Your Virtual Press Office Virtual Press Office & Digital Archive Slide 41: Some of our clients Slide 43: TVC: We understand Sport Sport Showreel Slide 44: TVC: We understand Sport Sport Showreel Our Sponsorship Amplification Experience includes: Guinness – The Guinness Premiership Virgin Atlantic – Ryder Cup Official Supplier Orange – BAFTAs Norwich Union – UK Athletics Costa – Book Awards O2 – Scrum in the Park Vodafone – Mclaren Mercedes F1 Adidas – GB Athletics, ECB, Chelsea FC and Stella McCartney Slide 45: TVC: We understand Sport Sponsorship amplification Our Sponsorship Amplification Experience includes: Guinness – The Guinness Premiership Virgin Atlantic – Ryder Cup Official Supplier Orange – BAFTAs Norwich Union – UK Athletics Costa – Book Awards O2 – Scrum in the Park Vodafone – Mclaren Mercedes F1 Adidas – GB Athletics, ECB, Chelsea FC and Stella McCartney Slide 46: amplifying your offer… Slide 47: TVC: Together We will make sure you are running… Faster Your campaign amplified quicker than through any other form of communication Further Spanning the globe through our digital distribution Wider Fuelling an unlimited hunger for online video and broadcast content In the right direction Tailoring your campaign and content to deliver exactly the right key messages Amplifying your offer Slide 48: For more, contact Marcus on: +44 (0)20 7535 5800 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Puma GregBlank Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1323 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: December 16, 2008 This Presentation is Public Favorites: 0 Presentation Description PPT for Puma Comments Posting comment... Premium member Presentation Transcript Slide 1: Presented by Marcus Pinder 12.12.08 Slide 2: Bringing your campaigns to life through broadcast and digital media Slide 3: Our core services About us Slide 4: Television Slide 5: Television Slide 6: Television Slide 7: Television Slide 8: Specialist multilingual media relations team Television Slide 9: Specialist multilingual media relations team Television Slide 10: Specialist multilingual media relations team Television Slide 11: Television In-house broadcast journalists Producers, camera crews, editors, 5 edit suites, OB facilities, B-roll Specialist multilingual media relations team Unique watermarking Brand funded programmes Create effective campaign stories for television: Produce the tools for television: Provide expert international broadcast media sell-in: Deliver precision media monitoring: Innovate strong new ideas: Slide 12: Media Relations Television International Sell-in The Team TVC have a 20 strong multi-lingual media relations team in London Office co-ordinating media relations campaigns Our Network TVC partner offices are: Paris Chicago Berlin Shanghai Moscow Tokyo New York LA Mumbai Sydney Dubai Johannesburg Our Reach TVC gain coverage across: Europe Asia USA Australasia Middle-East Slide 13: Global Monitoring and Reporting Television TVC Tracker TVC Tracker enables our clients to determine precisely when, where and how their video content is being used around the world Over 1,700 television channels are constantly being monitored, including all 210 U.S. DMAs TVC Tracker yields critical broadcast intelligence allowing media executives to keep control and better monetize their assets Monitoring Highlights list is uploaded to client page of Digital News Agency with full off-line list supplied with all coverage Slide 14: B-roll example Television Slide 15: Brand funded programme example Television Slide 16: Radio Slide 17: Radio Slide 18: Radio Slide 19: Radio Slide 20: Specialist radio media relations team Radio Slide 21: Specialist radio media relations team Podcasts & promotions Radio Slide 22: In-house radio journalists In-house ISDN radio studios & technicians Specialist radio media relations team Podcasts & promotions Radio Create effective campaign stories for radio: Produce the tools for radio: Provide expert radio sell-in: Innovate strong new ideas: Slide 23: Radio example Radio Slide 24: Digital Slide 25: Digital Slide 26: Digital Slide 27: Digital Slide 28: Specialist digital media relations team Digital Slide 29: Specialist digital media relations team Digital marketing Digital Slide 30: In-house web journalists Web videos, social media and blogger relations Specialist digital media relations team Digital marketing Digital Create effective campaign stories for the web: Produce the tools for the web: Provide expert international online media sell-in: Innovate strong new ideas: Slide 31: Web video example Digital Slide 32: www.digitalnewsagency.com Slide 33: Unique online distribution of Web Video and Broadcast Footage www.digitalnewsagency.com Slide 34: • Web videos – Flash/WMV • D Roll™ • Broadcast quality footage • Stills • Audio/MP3 clips • Press releases Select play DNA: Versatility www.digitalnewsagency.com Slide 35: Play clip DNA: Instant coverage updates www.digitalnewsagency.com Slide 36: Select play DNA: Versatility www.digitalnewsagency.com Slide 37: DNA: Campaign success reported • Description • Transmission times • Air time • Audience reach • Equivalent Ad spend www.digitalnewsagency.com Slide 38: Virtual Press Office & Digital Media Archive Slide 39: DNA: Your Virtual Press Office Virtual Press Office & Digital Archive Slide 40: DNA: Your Virtual Press Office Virtual Press Office & Digital Archive Slide 41: Some of our clients Slide 43: TVC: We understand Sport Sport Showreel Slide 44: TVC: We understand Sport Sport Showreel Our Sponsorship Amplification Experience includes: Guinness – The Guinness Premiership Virgin Atlantic – Ryder Cup Official Supplier Orange – BAFTAs Norwich Union – UK Athletics Costa – Book Awards O2 – Scrum in the Park Vodafone – Mclaren Mercedes F1 Adidas – GB Athletics, ECB, Chelsea FC and Stella McCartney Slide 45: TVC: We understand Sport Sponsorship amplification Our Sponsorship Amplification Experience includes: Guinness – The Guinness Premiership Virgin Atlantic – Ryder Cup Official Supplier Orange – BAFTAs Norwich Union – UK Athletics Costa – Book Awards O2 – Scrum in the Park Vodafone – Mclaren Mercedes F1 Adidas – GB Athletics, ECB, Chelsea FC and Stella McCartney Slide 46: amplifying your offer… Slide 47: TVC: Together We will make sure you are running… Faster Your campaign amplified quicker than through any other form of communication Further Spanning the globe through our digital distribution Wider Fuelling an unlimited hunger for online video and broadcast content In the right direction Tailoring your campaign and content to deliver exactly the right key messages Amplifying your offer Slide 48: For more, contact Marcus on: +44 (0)20 7535 5800