2003 Bell ConferenceEcosystems and Enterprise: Perspectives on Education for Sustainable Business: 2003 Bell Conference Ecosystems and Enterprise: Perspectives on Education for Sustainable Business Executive Education Innovations for Environmental Management and Sustainability Richard Brownlee Darden Graduate School of Business Administration University of Virginia July 17-19, 2003 Florida Atlantic University’s Fort Lauderdale Campus


The Darden Graduate School of Business Administration: The Darden Graduate School of Business Administration Founded at the University of Virginia in 1954 MBA Program Approximately 650 full-time students PhD Program Approximately 20 students Executive Education Programs Over 100 programs offered annually Open-enrollment programs Company-specific programs Approximately 4500 executives and senior managers attend annually


Darden’s Mission Statement: Darden’s Mission Statement The Darden Graduate School of Business Administration is a professional school that seeks to better society by developing leaders in the world of practical affairs. We create and deliver general-management educational programs and conduct and publish research to advance the knowledge and practice of the business community. Our goal is to be an international leader in management education widely recognized in the business and academic communities for our action-oriented graduates   outstanding student-centered teaching integrated and innovative curriculum and course materials   supportive and equitable learning climate   managerially relevant research mutually strengthening partnerships To accomplish our goal, we must create and sustain a collaborative environment for teaching, course development, research, and program management that builds on the interdependencies of these activities and respects the contribution of each individual.


The Darden School: The Darden School


Linking Products and Service: Transcending Sustainability: Linking Products and Service: Transcending Sustainability June 16-20, 2003 Darden Graduate School of Business Administration University of Virginia Charlottesville, VA Program Rescheduled


Sustainability and Beyond: Business Leadership through Innovation and Design: Sustainability and Beyond: Business Leadership through Innovation and Design June 14-18, 2004 Darden Graduate School of Business Administration University of Virginia Charlottesville, VA


The Sustainability Link: The Earth Is One System The Sustainability Link


The Sustainability Link: Security, Quality of Life, and Global Sustainability are all linked. The Sustainability Link


A Global Perspective: life supporting resources declining consumption of life supporting resources rising A Global Perspective


A Global Perspective: The Champagne Glass Reality: The richest 1% of the world’s people receive as much income as the poorest 57% Source: UN Human Development Reports, 1992, 2001 A Global Perspective: The Champagne Glass Reality


A Global Perspective: The Champagne Glass Reality: Source: UN Human Development Reports, 1992, 2001 A Global Perspective: The Champagne Glass Reality Private consumption (expenditures) 86% 1.3% Top 1/5 Bottom 1/5


Material Flows: In cyclical natural systems, waste does not exist. Waste = Food. Linear Industrial Processes: Waste is created faster than it can be reconstituted to quality resources. Take-make-waste. It is estimated that 99% of the original materials used in the production of, or contained in, the goods made in the US become waste within 6 weeks of sale. 6% Product Manufacturing Process Raw Materials 94% Waste (Attributed to Paul Hawken, Factor 4, 1997) 80% of products discarded after single use Material Flows


Slide13: 1st Era COMPLIANCE 1970s Reactive Regulatory Standards 2nd Era BEYOND COMPLIANCE 1980s Anticipatory Cost Avoidance Impact Reduction Pre-emption of Regulation Leadership Legitimacy Protection Partnerships Competitive Edge 3rd Era ECO-EFFICIENCY 1990s Proactive Profit Centre Approach Eco- efficiency Dematerialization Strategic Environmental Management 4th Era SUSTAINABLE DEVELOPMENT 2000s High Integration Explicit Mainstreaming of Environmental Goals DFE/LCA Systems Environmental Cost Mgmt. Resource Productivity Products of Service Culture Change TNS, Design for Sustainability,Biomimicry. Evolutionary Learning Integrated Management Systems Environmental Cost Accounting Stakeholder Participation Pollution Prevention / Waste Minimization Pollution Control / Compliance Before 1970s Unprepared None CORPORATE RESPONSE INDUSTRY GOALS Source: The Natural Step for Business, Brian Nattrass andamp; Mary Altomare Expanded CSR, Natural Capitalism Product Stewardship/DFE/LCA TQEM / Environmental Management Systems Industry’s Sustainability Learning Curve


Designing in Complex Systems:How it Fits Together: Designing in Complex Systems: How it Fits Together Combining Conventional Business Practice and a Sustainability Schematic


Strategy for Action: Strategy for Action Every initiative is checked against three questions: Are we moving towards our sustainability objectives? Are we creating a flexible platform for further improvements? Are we earning an adequate rate of return?


Stages of Learning: Stages of Learning


Tips for Getting to the Tipping Point: Concern Influence Control Tips for Getting to the Tipping Point


The Process Looks Like This: The Process Looks Like This Rate of Adoption of an Innovation Over Time


Sustainability and Beyond: Business Leadership through Innovation and DesignJune 14-18, 2004: Sustainability and Beyond: Business Leadership through Innovation and Design June 14-18, 2004 Who Should Attend? Experienced managers and executives whose responsibilities include taking a leadership role in identifying ways to capitalize on the opportunities created by the increased level of comprehensive corporate accountability in ways that will result in profitable growth, customer retention, and enhanced corporate image Senior government officials and officers of various NGOs whose organizations want to find collaborative solutions to problems that pertain to balancing economic, social and environmental concerns


Sustainability and Beyond: Business Leadership through Innovation and DesignJune 14-18, 2004: Sustainability and Beyond: Business Leadership through Innovation and Design June 14-18, 2004 Program Faculty Darden Faculty Richard Brownlee, Faculty Leader Andrea Larson, Faculty Leader Edward Freeman Patricia Werhane Other Faculty Braden Allenby, ATandamp;T Corporation Ken Alston, GreenBlue Institute Mary Altomare, Sustainability Partners, Inc. Paul Anastas, White House Office of Science and Technology Policy Michael Braungart, McDonough Braungart Design Chemistry Stuart Hart, UNC Chris Lotspeich, Second Hill Group William McDonough, McDonough Braungart Design Chemistry Pete Myers, Former Director of the W. Alton Jones Foundation Brian Nattrass, Sustainability Partners, Inc. Bob Willard, Consultant and former IBM executive


Publications by Program Faculty: Publications by Program Faculty


Publications by Program Faculty: Publications by Program Faculty


Sustainability and Beyond: Business Leadership through Innovation and DesignProgram Overview: Sustainability and Beyond: Business Leadership through Innovation and Design Program Overview Monday, June 14, 2004 Program Introduction New intellectual filters for top-line and bottom-line growth Creative and innovative frameworks Strategic global perspective Contemporary case studies Tuesday, June 15, 2004 Case Study – Innovation and Entrepreneurship Industrial Ecology Earth Systems Engineering and Management Opportunities and Applications in Emerging Economies


Sustainability and Beyond: Business Leadership through Innovation and DesignProgram Overview: Sustainability and Beyond: Business Leadership through Innovation and Design Program Overview Wednesday, June 16, 2004 The Natural Step Framework and Application Learning from Science Green Chemistry Natural Capitalism Case Study – Innovation and Chemistry Thursday, June 17, 2004 Cradle-to-Cradle Framework and Application Intelligent Materials Pooling Cradle-to-Cradle Workshop Top-line and Bottom-line Benefits – Financial Metrics


Sustainability and Beyond: Business Leadership through Innovation and DesignProgram Overview: Sustainability and Beyond: Business Leadership through Innovation and Design Program Overview Friday, June 18, 2004 Case Study Design Considerations and Organizational Change Leadership and Implementation Keynote Address Business, Ethics, Strategy and the Environment