Presentation Transcript
An Effective Website – the new face of your company in the global world! : An Effective Website – the new face of your company in the global world! Presentation by Sahil Parikh September 21, 2006 American Alumni Association (AAA)
Why go global? : Why go global? Lower Cost
Wider Audience
Potential to reach anyone and everyone
Leveled playing field
Access to the same information
Increased competition
The Website becomes a strong marketing tool!
Slide3 : Focus on the customer experience. You’ll probably never see them so you need to make sure your site makes up for that!
So, what does it take to make a website effective? : So, what does it take to make a website effective?
Planning your strategy
Building the an effective site
Marketing the site
1. Planning : 1. Planning Audience
Competitors
Unique Selling Point
Trends
Scalability
Offline to online branding
2. Building the site : 2. Building the site Virtual office
Communicates who you are and what you are selling
First impression, so make sure its lasting!
1/20th second rule
How do you make that lasting impression? : How do you make that lasting impression? Loading time
User experience
Easy to use
Simple navigation (2 clicks or less rule)
Secure
Professional Looking
“Design is competitive advantage” (ask Apple, Bloomberg, Disney or Volkswagen)
3. Driving Sales : 3. Driving Sales Word of mouth
Event Specific Promotions
Email Marketing e.g. Synage Inside
Driving sales – Google : Driving sales – Google Search Engines
More than 1b people went online
More than 250b searches
Rank high in searches e.g. Invtitle
Adwords
Bid on keywords
More ways to drive sales… : More ways to drive sales… Online Promotions
Article Syndication
Build credibility and trust
Affiliate Programs
Powerful viral marketing technique
How are they coming? : How are they coming? Know about traffic
Google Analytics e.g. North Star Bed
Email Marketing Software e.g. Synage
Key is to gather as much information possible about the customer : Key is to gather as much information possible about the customer
Summing up… : Summing up… Plan your strategy
Build your site
Market your site
Focus on user experience when they interact with your site. Ultimately, that's what you are selling! : Focus on user experience when they interact with your site. Ultimately, that's what you are selling!
Thank you! Presentation is online at www.synage.com : Thank you! Presentation is online at www.synage.com
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