logging in or signing up effective website sept21 06 Gourangi Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 124 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: November 16, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript An Effective Website – the new face of your company in the global world!: An Effective Website – the new face of your company in the global world! Presentation by Sahil Parikh September 21, 2006 American Alumni Association (AAA)Why go global?: Why go global? Lower Cost Wider Audience Potential to reach anyone and everyone Leveled playing field Access to the same information Increased competition The Website becomes a strong marketing tool!Slide3: Focus on the customer experience. You’ll probably never see them so you need to make sure your site makes up for that! So, what does it take to make a website effective?: So, what does it take to make a website effective? Planning your strategy Building the an effective site Marketing the site1. Planning: 1. Planning Audience Competitors Unique Selling Point Trends Scalability Offline to online branding2. Building the site: 2. Building the site Virtual office Communicates who you are and what you are selling First impression, so make sure its lasting! 1/20th second rule How do you make that lasting impression?: How do you make that lasting impression? Loading time User experience Easy to use Simple navigation (2 clicks or less rule) Secure Professional Looking “Design is competitive advantage” (ask Apple, Bloomberg, Disney or Volkswagen)3. Driving Sales: 3. Driving Sales Word of mouth Event Specific Promotions Email Marketing e.g. Synage InsideDriving sales – Google: Driving sales – Google Search Engines More than 1b people went online More than 250b searches Rank high in searches e.g. Invtitle Adwords Bid on keywords More ways to drive sales…: More ways to drive sales… Online Promotions Article Syndication Build credibility and trust Affiliate Programs Powerful viral marketing techniqueHow are they coming?: How are they coming? Know about traffic Google Analytics e.g. North Star Bed Email Marketing Software e.g. SynageKey is to gather as much information possible about the customer: Key is to gather as much information possible about the customerSumming up…: Summing up… Plan your strategy Build your site Market your site Focus on user experience when they interact with your site. Ultimately, that's what you are selling!: Focus on user experience when they interact with your site. Ultimately, that's what you are selling!Thank you! Presentation is online at www.synage.com : Thank you! Presentation is online at www.synage.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
effective website sept21 06 Gourangi Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 124 Category: Entertainment License: All Rights Reserved Like it (1) Dislike it (0) Added: November 16, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript An Effective Website – the new face of your company in the global world!: An Effective Website – the new face of your company in the global world! Presentation by Sahil Parikh September 21, 2006 American Alumni Association (AAA)Why go global?: Why go global? Lower Cost Wider Audience Potential to reach anyone and everyone Leveled playing field Access to the same information Increased competition The Website becomes a strong marketing tool!Slide3: Focus on the customer experience. You’ll probably never see them so you need to make sure your site makes up for that! So, what does it take to make a website effective?: So, what does it take to make a website effective? Planning your strategy Building the an effective site Marketing the site1. Planning: 1. Planning Audience Competitors Unique Selling Point Trends Scalability Offline to online branding2. Building the site: 2. Building the site Virtual office Communicates who you are and what you are selling First impression, so make sure its lasting! 1/20th second rule How do you make that lasting impression?: How do you make that lasting impression? Loading time User experience Easy to use Simple navigation (2 clicks or less rule) Secure Professional Looking “Design is competitive advantage” (ask Apple, Bloomberg, Disney or Volkswagen)3. Driving Sales: 3. Driving Sales Word of mouth Event Specific Promotions Email Marketing e.g. Synage InsideDriving sales – Google: Driving sales – Google Search Engines More than 1b people went online More than 250b searches Rank high in searches e.g. Invtitle Adwords Bid on keywords More ways to drive sales…: More ways to drive sales… Online Promotions Article Syndication Build credibility and trust Affiliate Programs Powerful viral marketing techniqueHow are they coming?: How are they coming? Know about traffic Google Analytics e.g. North Star Bed Email Marketing Software e.g. SynageKey is to gather as much information possible about the customer: Key is to gather as much information possible about the customerSumming up…: Summing up… Plan your strategy Build your site Market your site Focus on user experience when they interact with your site. Ultimately, that's what you are selling!: Focus on user experience when they interact with your site. Ultimately, that's what you are selling!Thank you! Presentation is online at www.synage.com : Thank you! Presentation is online at www.synage.com