1wjohnson

BASIC IP ProjectGUIRR BriefingWayne JohnsonWashington, DC February 24, 2005: 

BASIC IP Project GUIRR Briefing Wayne Johnson Washington, DC February 24, 2005

Basic Organization: 

Basic Organization Regional – Silicon Valley, San Francisco Bay Area Scope of IP project membership Industry (IBM, Genencor International, HP, Lockheed, Intel, SIA, SRC, …) Universities (public and private – UC Berkeley, UC Santa Cruz, UC San Francisco, Stanford, UC Davis, Santa Clara) Consortia (Economic Development Alliance for Business, Bay Area Council) Venture Capital Entrepreneurs Government National labs (Lawrence Livermore, NASA Ames, Sandia, Lawrence Berkeley, …) Foundations

BASIC IP Project: 

Goal - Achieve a shared understanding of the principles, practices, and frameworks that will more effectively advance the IP interests of public and private research institutions, including universities industry not-for-profit laboratories national laboratories venture capital/entrepreneurs It is our intention to enable more effective alignment with existing activities at the state and national level BASIC IP Project

BASIC IP Project (cont’d): 

BASIC IP Project (cont’d) Motivation Recognition that a problem exists and is becoming increasingly contentious and complex over time The Bay Area needs to take a leadership position in insuring the development of a successful virtuous IP ecosystem -- we have to deal with this or it will impact the economic health of the region Actively assisting the institutions involved would be an excellent and realistic role for BASIC to play in addressing the IP issue Direction Utilize the unique capabilities, constituencies, and thought leadership of the region to determine if additional leverage can be brought to bear from this unique collection of experience Scope / Approach Broaden in some areas, narrow in others Begin working the IT industry space; broaden to life sciences areas later

IP Project Team: 

IP Project Team Industry Richard Abramson SRI, VP, General Counsel Mark Dean IBM Almaden Research Center, Director Wayne Johnson HP, Executive Director for University Relations Worldwide Aram Mika Lockheed Martin Missiles & Space, Vice President, Advanced Technology Center Robert Morris IBM Corp. Hans Mulder Intel Corporation Frank Pita Semiconductor Research Corporation Larry Rhoades Extrude Hone, President / CEO Stephen Squires HP, VP and Chief Science Officer National Labs Cheryl Fragiadakis Ernest Orlando Lawrence Berkeley National Lab, Tech Transfer Department Head * indicates GUIRR members Universities Gerald Barnett UC Santa Cruz, Director of Technology Transfer Arthur Bienenstock Stanford University, Vice Provost of Research Beth Burnside UC Berkeley, Vice Chancellor for Research Susanne Huttner UC Office of the President, Associate Vice Provost for Reseearch Robert Miller UC Santa Cruz, Vice Chancellor, Research Richard Newton UC Berkeley, Dean of Engineering Daniel Pitt Santa Clara University, Dean of Engineering Mike Uretsky New York University Thought Leadership, Support & Linkages Larry Carr Creative Realities Chuck Castellano BASIC Ron Crough Vosara, Inc. Lesa Mitchell Kauffman Institute Robert Norwood National Science Foundation, Program Director

IP Project Desired Impact and Outputs: 

IP Project Desired Impact and Outputs Identify a set of principles, practices, and frameworks that are useful in guiding successful collaborations Explore a set of “living studies” and showcase demonstration projects that we can learn and leverage from Enhance economic and business development – create virtuous cycles/environment rather than reinforcing vicious cycles Recognize the impact of doing nothing  undesirable future state (the system falls further into dysfunction) Build a community and team of people that can advance the work Publish seminal document, prescriptive in nature, that identifies the leadership actions that the various constituencies can take Utilize intermediate results as each member deems appropriate for their own organizations and situations Achieve social/cultural change in the total innovation ecosystem Contribute results to national efforts (GUIRR, OSTP, …)

Key Elements of the IP Project - 1: 

Key Elements of the IP Project - 1 Bias towards action Focus: “optimizing whole innovation ecosystem” Multi-level thinking approach, using the Vosara™ model Sponsor and support 3-5 collaborations moving forward in parallel that demonstrate important playbook elements Making things real at the working level Learn in the process of doing Cross-harvest best practices Utilize existing activities and plans Recognition of social/cultural change process

Key Elements of the IP Project - 2: 

Key Elements of the IP Project - 2 Focus on principles, practices, and frameworks (a level above standard agreements) Inclusive across the BASIC community (includes VC, entrepreneurial interests, etc.) Host periodic events Larger group meetings Informal “supper club” dinners (monthly) Discovery-oriented (experiential) 2-level effort (steering team, “core” BASIC IP project team, other resources as needed)

Situation Dynamics: 

Virtuous Cycles • Relationship- centric • Trust-enhancing • Builds on each other’s work • Attracts increasing financial support Motivates increasing commitment and contribution of the current contributors Attracts increasing involvement of other organizations Vicious Cycles IP-centric It takes too much time, effort, money to negotiate agreements Perceived deterioration of trust and goodwill, adversely affecting long-term partnerships & collaborations Increased flow of sponsored research funds to other parts of the world At the working level, people just walk away Situation Dynamics

June 14 Meeting Accomplishments: 

June 14 Meeting Accomplishments Explored the situation/problem space and gained both understanding and alignment on the need to address it Chose “collaboration” as the focus for this work in optimizing the innovation research ecosystem, within the goal of economic development In pursuit of the principles, practices, and frameworks that will make our situation easier Agreed to publish a seminal document on this subject Want to learn from “living studies” and roll these learnings forward into a set of demonstration projects that we can sponsor and support Want to define a “playbook” of practices that can help those in similar IP situations get off on the right foot Recognized some of the structural limitations present in the organizations represented

October 4 Meeting Accomplishments - 1: 

October 4 Meeting Accomplishments - 1 Agreed to use “living studies” to ground conversations in practical experience Explored 4 different living study experiences: Intel Network of University Labs Presented by Hans Mulder, Intel Rosetta Commons Presented by Gerald Barnett, UCSC Hail Freedonia! -- A wireless data services center of excellence Presented by Richard Abramson, SRI Technology Developers LLC, -- An evolving “unofficial” university spinoff Presented by Mike Uretsky, NYU Identified key learnings and models from these efforts Built a base of knowledge to drive the creation of principles, practices, and frameworks

October 4 Meeting Accomplishments - 2: 

October 4 Meeting Accomplishments - 2 Members returned with insights, realizations, and practices to put into operation in their own organizations Identified some of the patterns of practices (both virtuous and problematic) to use as elements of a “playbook” at a strategy level Continued to build understanding for publishing a seminal document Gathering thoughts and realizations Ratifying principles and concepts Bringing together diverse points of view into one place On the table: The idea of sponsoring demonstration projects that illustrate practices, concepts, and frameworks that are identified Started a “supper club” (monthly series of informal meetings to build the community of IP team members)

February 1 Meeting Accomplishments: 

February 1 Meeting Accomplishments Identified another set of 3 living studies to ground conversations in practical experience Explored 3 different living study experiences: UC Discovery Grant Experience Beth Burnside, UC Berkeley & Wayne Johnson, HP Kauffman Pilot: iBridge Implementation Lesa Mitchell, Kauffman Foundation Master Research Frameworks Jan Allebach, Purdue Univ. & Lou Witkin, HP Gained additional perspective from 2 speaker presentations: University Innovation and the Broader Ecosystem Lesa Mitchell, Kauffman Foundation The Partnership Continuum Wayne Johnson, HP Launched sub-teams to work in parallel to develop and focus group insights gained thus far

Summary: 

Summary Regional focus (San Francisco Bay Area) Local Venue – almost everyone in working group can literally drive to the meetings Working at the governance, strategy, and operating levels Focus is on the health and vitality of the whole innovation research ecosystem Sponsored by the Bay Area Economic Forum Amplifying the virtuous nature of successful university  industry collaborations Economic benefit Healthy society (microcosm of) Held 3 large group meetings + informal “supper club” dinners Have made good progress for time invested Are utilizing and implementing insights locally, in our own organizations (as they develop) Have built a network and community of committed people, and will continue to deepen the kinds of relationships necessary to do this work