Mobility Customer Campaigns : Mobility Customer Campaigns Mobility andamp;
Communications
Agenda : Agenda David Comer
What is the opportunity?
Mobility Customer Campaigns at a Glance
Offer Strategy
What does success look like?
How do I get started?
Partner – NuSoft
Customer Campaign Execution Example
Frank Maslowski
Additional Customer Campaigns
How does mobility integrate into other customer campaigns?
John Tintle
Partner Center Review
What is the opportunity?Mobile business investments are accelerating : '80% of organizations that have mobilized at least one application reported it met or exceeded expectations.'3 'Mobile workforce enablement' ranked 3rd as a technology priority for calendar year 2006. 2 '60% of all midsize organizations are supporting mobile devices … nearly 75% of organizations support wirelessly enabled mobile PCs.'1 1: IDC 'Mobilizing the Enterprise in 2006, Doc #33677', July 2005; 2: Gartner, press release 'Gartner Survey of 1,400 CIOs Shows Transformation of IT Organization is Accelerating', January 2006; 3: IDC 'Mobilizing the Enterprise in 2006, Doc #33677', July 2005.
What is the opportunity? Mobile business investments are accelerating
Who do I target?Target audience needs addressed by mobility solutions : Who do I target? Target audience needs addressed by mobility solutions Greater Adaptability Increased Responsiveness
Enhanced Productivity
By providing a solution that is secure, compatible, flexible andamp; extensible with:
•Secure and reliable access
Scalable Solutions
Compatible Applications
Choice of Mobile Form Factors By keeping mobile professionals connected to vital information when away from their desks with:
Real-Time Information Access
Anywhere Collaboration
Enhanced Communication By extending tools andamp; business applications used in the office to mobile devices andamp; mobile PCs with:
Improved synchronization
Familiar Tools
Time Savings If the primary business need is … Microsoft’s mobile solutions can help …
Who do I target?Key questions to help assess needs : Who do I target? Key questions to help assess needs What percentage of your workforce is mobile or working remotely today? In the future? What are the key drivers for your company’s interest in investing in mobility? How do you measure the impact that mobility has upon your company? What are the common mobility scenarios that are most important to your organization? Have you standardized on a mobile device platform or technology or carrier?
Customer Campaigns Alignment : 6 Build Customer Connections Enable your Mobile Workforce Find, Use and Share Information Manage Business Performance Fuel your Business Productivity by Improving Operations Optimize your Business Productivity Infrastructure Optimize your Application Platform Infrastructure Optimize and Secure your Core Infrastructure
All-Up Business Message:
Perception Campaign Customer Campaigns Business Value: Cost-Driven Campaigns Business Value: Growth-Driven Campaigns Customer Campaigns Alignment Mobility andamp; Communications First Server, Right Server Sales andamp; Marketing Financial Management Small Business PC Business Value: Scenario-Driven Campaigns
Enable Your Mobile Workforce Campaign Summary : Enable Your Mobile Workforce Campaign Summary Strategic Value
Respond to customer interest and demand for mobile solutions
Generate revenue Positioning and Messaging
Enhanced Mobile Productivity
Increased Responsiveness
Greater Adaptability Target Audience
Enable Your Mobile Workforce: Enterprise and MM BDMs
Mobility andamp; Communications: Small Business Owners/Managers
Industries: Retail, Manufacturing, Services, Healthcare, Education, Public Sector Primary Microsoft Products
Windows Mobile 5.0
Microsoft Office Live Communication Server
Microsoft Exchange Server
Microsoft Dynamics CRM
Microsoft Small Business Server
Windows Vista Alignment with PRB
Develop and Strengthen Profitable Customer Relationships
Improve Operations and Reduce Costs Primary Partner Opportunities
B2B Sales
Mobility Consulting
Systems Integration
Training
Value Added Services
Software and hardware pull-through
Application Development
Product Capabilities : Product Capabilities Mobile Access to Business Applications Individual Mobile Productivity Mobile Communication andamp; Collaboration Mobile email, calendar and contacts
Office attachments
Mobile PC improvements Mobile Access to Customer Information
Rich Messaging and Presence
Remote Collaboration Anywhere Access to
Business Applications Windows Mobile 5.0 with MSFP
Windows Vista
Exchange server 2007
Microsoft Office 2007
Live Communications Server
Small Business Server
Mobile CRM 3.0 Enabling Products:
What does success look like?Enhanced productivity : What does success look like? Enhanced productivity IT Solutions Provider Wins New Business and Turns 160 Hours a Week into Valuable, Productive Time for Eurodata Situation
Unproductive time spent on the road
Unreliable remote access to e-mail messages Benefits for Eurodata
Provides business with a professional image
Frees up an extra 160 production hours each week
Reduces response time to customers
Provides access to e-mail, contacts, and calendar while away from the office Solution
Deploy Orange SPV C500 Smartphones running Microsoft Windows Mobile software for Smartphones
What does success look like?Increased responsiveness : What does success look like? Increased responsiveness Norwegian Shipbroker Increases Sales, Competitive Edge with Mobile Solution Situation
Inefficient access to, and method of sharing, customer and business data Benefits for Lorentzen andamp; Stemoco
Improves information access and sharing
Enhances customer service
Improves competitive position
Increases sales
Reduces operational costs Solution
Standardize with Microsoft technologies and create an integrated, global communications and customer relations management solution that provides brokers with instant access to current business data.
What does success look like?Greater adaptability : What does success look like? Greater adaptability New Infrastructure Brings Scalability and Cost Savings to Mobile Services Provider LaNetro Zed Situation
Upon acquiring Zed, LaNetro gained a complex, multivendor platform with high management and maintenance costs. LaNetro needed to simplify its infrastructure, reduce costs, and maintain flexibility. Benefits to LaNetro Zed
Costs were reduced by 70%.
Operations were consolidated in three months.
Performance exceeded expectations.
Projects executed more cost-effectively.
Rapid and complete scalability. Solution
To consolidate services, LaNetro selected a platform based on active cluster servers with Microsoft® SQL Server™ 2000, teamed with a distributed application layer running Microsoft Windows Server™ 2003.
Partner BOM : Partner BOM Through Partner:
TDM Deck
BDM Deck
Core BOM items
To Partner:
Messaging Framework
To Partner Copy
Partner-to-Campaign Mapping Guidance and Solution Finder SDK specs
Partner Resource Guide
To Partner Deck
Interest creating through-partner copy
Partner Telesales Call Guide
AND TRAINING andamp; RESOURCES
What do I sell?Current customer offers : What do I sell? Current customer offers Mobility Resource Kit
Windows Vista Customer Preview Program
Microsoft Dynamics CRM Mobile Demo
Jumpstart Deployment Guide
Device Management andamp; Security Guide
LOB Solution Accelerator
Technology Assessments
Emulator Software
Where is the Campaign Executed Today? : Where is the Campaign Executed Today?
How do I get started? Steps to execute the campaigns : How do I get started? Steps to execute the campaigns Before you select campaign materials, determine:
Your target audience and target segments
Your value-message
A list of offers you plan to deliver
Become familiar with the Microsoft Mobility Value proposition:
Learn key mobility product features and how they work together to form a complete solution
Review Mobility Messaging Framework and align to your messaging
Determine a Mobility Strategy
Review available customer campaign materials:
Select the type of event you wish to hold.
Select the campaign materials to use for the event.
Customize the partner branded materials.
Conduct your customer event.
Analyze results and use this knowledge to plan your next marketing event.
How do I get started? Online resources : How do I get started? Online resources Visit the Microsoft Partner Marketing Center at https://partner.microsoft.com/global/40019331
Learn more about the EYMW Campaign and download white papers, presentations, and other useful materials at https://partner.microsoft.com/mobileworkforce
Profile your solution using the Solution Profiler at https://partner.microsoft.com/global/40020720
Take advantage of the Partner Channel Builder at https://partner.microsoft.com/US/40015789
Visit the Microsoft Mobility Web site at http://msdn.microsoft.com/mobility/windowsmobile/default.aspx.
Take the Windows Vista 101 training at www.windowsvista.com/partner
Join the Windows Vista Customer Preview Program www.microsoft.com/windowsvista/getready/preview.mspx
Check out the Windows Vista Get Ready at www.microsoft.com/windowsvista/getready/default.mspx
NuSoft - University of Cincinnati : NuSoft - University of Cincinnati
NuSoft - University of Cincinnati : NuSoft - University of Cincinnati
NuSoft - University of Cincinnati : NuSoft - University of Cincinnati
NuSoft - University of Cincinnati : NuSoft - University of Cincinnati
Windows Mobile cross campaign integration : Windows Mobile cross campaign integration Frank Maslowski
Senior Marketing Manager
Agenda : Agenda
Global Campaigns Overview : Global Campaigns Overview
Customer Campaign Integration : 24 Build Customer Connections Enable your Mobile Workforce Find, Use and Share Information Manage Business Performance Drive Business Processes Productivity Optimize your Business Productivity Infrastructure Optimize your Application Platform Infrastructure Optimize and Secure your Core Infrastructure
All-Up Business Message:
Perception Campaign Customer Campaigns Business Value: Cost-Driven Campaigns Business Value: Growth-Driven Campaigns Customer Campaign Integration
Slide25 : Collaboration Line of Business Infrastructure Maturity Gen. New Biz Productivity Weighting of business message Low BDM TDM
aspiration TDM
current IT High Weighting of product message Low High Windows Mobile all-encompassing
Build Customer Connections : Build Customer Connections Partner s
Type: System Integrators, Independent Software Vendors
Competencies: IW competency specializations: Portals andamp; Collaboration, Unified Communication
Other key competencies: Microsoft CRM, Advanced Infrastructure including Windows Mobile technologies/devices Led by Office product team
BDM focused
Aligned to TDM campaign - BPIO
Focused on Communication and Collaboration Products Office Enterprise 2007, Office SharePoint Server 2007, Microsoft CRM 3.0, Windows Mobile, Office Communications Server, Live Meeting, Windows Rights Management Services (RMS), Exchange 2007
Drive Business Process Productivity : Drive Business Process Productivity Partner s
Type: ISV, VAR, DISTI, SI, GSI, SAP Recruit, SAGE Recruit
Competencies:
Microsoft Dynamics , Portals andamp; Collaboration, Unified Communication , Windows Mobile Led by Dynamics
BDM campaign
Integrated processes
Managing customer relationships
Operational excellence
Data collection and management
CRM Products
Microsoft Dynamics™
Microsoft® Office Professional 2007
Microsoft® Office SharePoint® Server 2007
Windows Mobile
Microsoft® SQL Server™
Microsoft® BizTalk® Server
Optimize and Secure Your Core Infrastructure : Optimize and Secure Your Core Infrastructure Partners
Type: System Integrators
Competencies
Advanced Infrastructure Solutions, Windows Mobile
Advanced Infrastructure Solutions, Systems Management Specialization
Advanced Infrastructure Solutions, Storage Solutions Specialization
Networking Infrastructure Solutions Led by Server and Tools
TDM campaign
Infrastructure focused – managing servers, desktops and applications
At the core is the Core Infrastructure Optimization Model (IOM) designed to drive a dialogue with IT Decision Makers on how to advance the state of their IT infrastructure.
The Core IOM will also serve as a great way for Account Teams, Inside Sales, and Partners to discover opportunities. Products
• Microsoft® Offi ce 2007 Client and Services
• Microsoft Windows® SharePoint® Services 3.0
• Microsoft Offi ce SharePoint Server for Search 2007
• Microsoft Offi ce SharePoint Server 2007
• Microsoft Exchange Server 2007
• Microsoft Active Directory®
• Microsoft Offi ce Live Meeting
• Microsoft Windows Mobile®
• Microsoft Live Communications Server
Business Productivity and Infrastructure Optimization : Products
• Microsoft® Offi ce 2007 Client and Services
• Microsoft Windows® SharePoint® Services 3.0
• Microsoft Offi ce SharePoint Server for Search 2007
• Microsoft Offi ce SharePoint Server 2007
• Microsoft Exchange Server 2007
• Microsoft Active Directory®
• Microsoft Offi ce Live Meeting
• Microsoft Windows Mobile®
• Microsoft Live Communications Server Business Productivity and Infrastructure Optimization Partners
Type: System Integrators, Independent Software Vendors
Competencies:
IW Competency: Portals andamp; Collaboration, Unified Communications, Enterprise Content Management andamp; Forms , Windows Mobile
Business Intelligence Competency: Business Intelligence Platform, Business Intelligence Applications Led by Office team
TDM campaign
Create demand for 2007 Office server-led solutions -using our servers to drive interest in the desktop
Microsoft’s communication and collaboration platform:
• Unifying people’s communication options while dramatically lowering the cost of the communications infrastructure
• Keeping global teams on the same page with collaborative workspaces
Connecting people to people, process and information
Enabling rich, secure communication and collaboration capabilities for mobile workers
Slide30 : Sample Integration – Build Customer Connections Perception BDM Customer Product ITDM Customer 2 3 4 1
Next Steps : Next Steps
Resources and Training : Resources and Training
Questions? : Questions? Frankmas@microsoft.com
Customer Campaign Integration : 34 Build Customer Connections Enable your Mobile Workforce Find, Use and Share Information Manage Business Performance Drive Business Processes Productivity Optimize your Business Productivity Infrastructure Optimize your Application Platform Infrastructure Optimize and Secure your Core Infrastructure
All-Up Business Message:
Perception Campaign Customer Campaigns Business Value: Cost-Driven Campaigns Business Value: Growth-Driven Campaigns Customer Campaign Integration