Buyers Beware -- Restaurant PCI Risk

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Presentation Description

Are you prepared for July 2010? A tightening of PCI Compliance policy is just around the corner and yet most restaurants are missing a critical PCI risk that could result in substantial fines and damaged reputations. Over the years, GoMobo has helped its clients drive same store sales by increasing average order size and customer visit frequency. We have also helped to eliminate a critical PCI risk, which you will learn more about in this informative video.

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By: GoMobo (30 month(s) ago)

I encourage you to contact GoMobo today to schedule a meeting, so we can work together to help you achieve PCI-compliance by the July 1, 2010 deadline. You can reach me at noah|at|gomobo.com or call us at 646 723 4333

Presentation Transcript

Slide 1: 

Buyers Beware The Critical PCI Risk that Most Restaurants are Missing Noah Glass Chief Executive Officer, GoMobo.com

Slide 2: 

“GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1

Slide 3: 

Accepting Phone Orders

Slide 4: 

PCI Regulations 9.10.1 Shred, incinerate, or pulp hardcopy materials so that cardholder data cannot be reconstructed

Slide 5: 

Who Cares? $500,000 fine per incident July 1, 2010 deadline “Under the standards, restaurateurs retain virtually all liabilities, including responsibility for charge backs, cardholder damages, the cost of reissuing stolen cards, credit card company attorneys fees, and fines and penalties for not being compliant. It can end up costing hundreds of thousands of dollars,” – David Denney quoted in Nation’s Restaurant News, May 11, 2009 * *

Slide 6: 

Not My Restaurants

Slide 7: 

I’ll Bet You a Steak Dinner Want to take the challenge? Email noah|at|gomobo.com

Slide 8: 

Our Methodology Call 5 sample stores at random Can I place an order over the phone? Can I pay with my credit card? Do you have a pen to write it down? Record results -- +1 if ‘Yes’ to all three

Slide 9: 

The Sample Get your PCI Risk Rating Email noah|at|gomobo.com

Slide 10: 

The Top 100

Slide 11: 

Does Segment Matter?

Slide 12: 

What’s So Special About Pizza? 2001 2002 2003

Slide 13: 

The Online Ordering Effect >3x

Slide 14: 

Explaining the Online Ordering Effect

Slide 15: 

PCI-Compliant Phone Orders

Slide 16: 

Prepare Now for July 1, 2010 Contact GoMobo® noah|at|gomobo.com 646 723 4333