The Mobile App Roadmap

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Presentation Description

Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I've prepared a three-part discussion series to discuss how we believe "mobile apps" can and should be used by restaurant groups to expand customer relationships and increase same store sales.

Comments

By: Zanura (110 month(s) ago)

Check out Apple's New iPod nano with Multi-Touch Product Review
http://www.authorstream.com/Presentation/Zanura-508183-new-ipod-nano-with-multi-touch-product-review/

By: GoMobo (122 month(s) ago)

Please watch Part 1 "Make Way for Mobile Apps" here: http://bit.ly/makeway

Presentation Transcript

Slide 1: 

Preparing for 2010: The Mobile App Roadmap PART 2 of 3 Noah N. Glass Chief Executive Officer, GoMobo.com

Slide 2: 

“GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1

Slide 4: 

1996 2010

Slide 5: 

Tip #1: Begin It! Version 1.0

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vs. Tip #2: Make Your App Useful 200% 90% 35% USEFUL USEFUL USEFUL

Slide 7: 

Tip #3: Here is where to start

Slide 8: 

1-Touch Store Locator™

Slide 9: 

Tip #4: Choose the Right Roadmap

Slide 10: 

A Framework to Consider

Slide 11: 

A Casual Dining Restaurant Roadmap VERSION 1.0 Location VERSION 2.0 Content VERSION 3.0 Transaction

Slide 12: 

A Quick Service Restaurant Roadmap VERSION 1.0 Location VERSION 2.0 Content VERSION 3.0 Transaction

Slide 13: 

A Convenience Store Roadmap ATM VERSION 1.0 Location VERSION 2.0 Content VERSION 3.0 Transaction

Slide 14: 

Tip #5: Have a solid foundation

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Foundation: Integration through an API

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Foundation: Web-Based Admin System

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Payment Processor Mobile Networks Data Team Distributed Common Web Framework Mobile Website White Labeled Website Engine POS API GoMobo Platform API IVR Standards-compliant Website Fax Restaurant Menu & Reporting Portal Admin Tools Ordering & Payment Engine Call Center Ticketing Tools Deals & Rewards Qualification Email & SMS Marketing Engine Gift & Loyalty Card Integration Location-Based Mobile App Ordering Text Ordering Restaurant Fax Customer-facing Online Ordering 24 Hour Call Center Mobile Web Automatic IVR Notification Calls Reporting & Feedback to Restaurants Reporting Engine Monitoring & Escalation Menu Import & Synchronization Loyalty Programs Template Engine 3rd Party Apps Foundation: Remote Transaction Platform

Slide 18: 

Preparing for 2010: Visualize Your Mobile App PART 3 of 3

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