The ROI of Online Ordering

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Presentation Description

In May's 10-Minute Power Webinar, I discuss the ROI of online ordering for catering and takeout orders. Several sources have documented that online orders tend to be 25% larger than in-store orders, but how profitable are they? Learn more in this video.

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By: GoMobo (33 month(s) ago)

We'd like to speak with you about your same store sales goals and how online ordering capabilities could help you achieve your objectives. Please email noah|at|gomobo.com to arrange a one-on-one call and visit http://www.gomobo.com/restaurants to learn more.

Presentation Transcript

Slide 1: 

Big Orders. More Visits. The ROI of Online Ordering Noah N. Glass CEO, GoMobo Online Ordering

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“GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1

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$8,000 – $14,000 Source: Technomic LOOP 2007-2008 Study

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$250 x 2 x 5 = $2,500 $2,500 x 50 = $125,000 $1,000,000 $1,125,000 +12.5%

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Average ticket: 25% Frequency: 42% $100?$177.50: 77.5%

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In-store ticket: $5.00 GoMobo ticket: $6.25 COGS: 31.4%* 42/142: 29.5% *GE Franchise Finance Report, 2009

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3 x $6.25 = $18.75 7 x $1.25 = $8.75 10 orders = $27.50 $27.50 - $8.64 = $18.86

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$1.88/$6.25 Per Order 30% profit $1.88

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R = 30% top line ROI I = $2 $6.67 (1.07 orders)

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ONLINE ORDERING

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Email noah|at|gomobo.com For a free consultation on how online ordering can help you achieve your same store sales goals.