Secret Customer Intelligence

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Presentation Description

In this video, I discuss the secret customer intelligence that can inform menu R&D, site selection, advertising strategy, and more. I also introduce the GoMobo Customer Intelligence Cycle, which enables restaurant marketing executives to better profile, retain, and replicate high-value customers.

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By: GoMobo (33 month(s) ago)

For more GoMobo Power Webinar Videos, visit http://gomobo.com/Restaurants/Resources.aspx

 

By: GoMobo (33 month(s) ago)

Are you a restaurant marketing executive who wants to utilize customer intelligence to better profile, retain, and replicate high-value customers? The GoMobo Customer Intelligence Cycle is for you. Email me your #1 customer intelligence-related question at noah|at|gomobo.com

Presentation Transcript

Slide 1: 

Secret Customer Intelligence Driving Same Store Sales Growth Noah N. Glass CEO, GoMobo Online Ordering

Slide 2: 

“GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1

Slide 3: 

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Order ? ? ? ? ? ? ? ? Pay ? ? ? ? ? ?

Slide 6: 

“Know Your Customer Inside and Out” Julia Stewart of DineEquity, 4.22.09 Menu Research and Development Future Store Site Selection Customer Lifetime Value

Slide 7: 

Sources of Customer Intelligence Focus Groups Feedback Forms Trial and Error

Slide 8: 

How Online Ordering Works

Slide 10: 

Who are your top 20%? Where are they?

Slide 12: 

Where? What? When? Why? Who?

Slide 13: 

Profile Retain Replicate

Slide 15: 

What is the #1 question you would like to answer with customer intelligence? Please take a minute now and email your question to me at noah|at|gomobo.com