logging in or signing up Gomobo Interactive Restaurant Marketing GoMobo Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1880 Category: Business & Fin.. License: All Rights Reserved Like it (14) Dislike it (0) Added: December 17, 2008 This Presentation is Public Favorites: 3 Presentation Description GoMobo Founder & CEO Noah N. Glass presents to marketing leaders of the restaurants industry about the benefits of online ordering, email marketing, online loyalty, social media, and data analysis. Key Point: Today, 41% of media consumption takes place online. Restaurant marketers must shift advertising dollars from traditional media to new media to keep up. Comments Posting comment... Premium member Presentation Transcript Slide 1: Recession Marketing What Every Restaurant Marketer Must Know by 2009 Noah N. Glass GoMobo Founder & CEO Slide 2: What’s Coming in 2009? Economic recession Tighter marketing budget; scrutiny from CFO An opportunity for marketing to be the hero *Source: Epsilon, “Epsilon CMO Survey,” September, 2008. 94% of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.”* Slide 3: The CFO World View ROI! Slide 4: Traditional vs. New Media Traditional Media TV, radio, print New Media Online, mobile No No Yes Yes Slide 5: Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Where the Customers Are Slide 6: Top Restaurant Marketer Poll Two-thirds of top restaurant marketers are spending less than 10% online Slide 7: Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Close the Gap The Opportunity Close the Gap Slide 8: Imagine Your POS Everywhere Slide 9: Your Website Browsing or buying? $ NO BUYING Slide 10: Action-Oriented Ads Slide 11: Online Ordering Stats 20% new customers* 15-20% $ lift over phone orders** Sources: *http://www.hughes.com/HUGHES/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[754DACFA83D9CB4D85FE2DD20F6E820F]]) ** http://www.pmq.com/mag/20070607/heaven.php Slide 12: Get Their Permission Email Marketing Targeted deals Restaurant news Surveys Text Message Marketing In a recent trial at 400 SUBWAY® restaurants, text coupons received an 8.7% response rate – as compared to 1-2% for free-standing ads.* Source: Jamie Hatford. Texting Success. QSR Magazine.com. (March 2007) Slide 13: Reward Your 20 1 4 2 5 3 FREE! 80/20 Rule 60% choose restaurants with loyalty programs* Stealth mode: Surprise and delight Source: www.chockstone.com/markets/restaurants Slide 14: Fans, Friends, and Followers Engage: Analyze: Slide 15: About GoMobo® Mobile and online ordering Text message and email marketing Digital loyalty Local online advertising Social media Data analysis Comprehensive Solution Slide 17: Questions? Call GoMobo at 646 723 4333 or email sales@gomobo.com Learn more at www.gomobo.com/restaurants You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Gomobo Interactive Restaurant Marketing GoMobo Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1880 Category: Business & Fin.. License: All Rights Reserved Like it (14) Dislike it (0) Added: December 17, 2008 This Presentation is Public Favorites: 3 Presentation Description GoMobo Founder & CEO Noah N. Glass presents to marketing leaders of the restaurants industry about the benefits of online ordering, email marketing, online loyalty, social media, and data analysis. Key Point: Today, 41% of media consumption takes place online. Restaurant marketers must shift advertising dollars from traditional media to new media to keep up. Comments Posting comment... Premium member Presentation Transcript Slide 1: Recession Marketing What Every Restaurant Marketer Must Know by 2009 Noah N. Glass GoMobo Founder & CEO Slide 2: What’s Coming in 2009? Economic recession Tighter marketing budget; scrutiny from CFO An opportunity for marketing to be the hero *Source: Epsilon, “Epsilon CMO Survey,” September, 2008. 94% of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.”* Slide 3: The CFO World View ROI! Slide 4: Traditional vs. New Media Traditional Media TV, radio, print New Media Online, mobile No No Yes Yes Slide 5: Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Where the Customers Are Slide 6: Top Restaurant Marketer Poll Two-thirds of top restaurant marketers are spending less than 10% online Slide 7: Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Close the Gap The Opportunity Close the Gap Slide 8: Imagine Your POS Everywhere Slide 9: Your Website Browsing or buying? $ NO BUYING Slide 10: Action-Oriented Ads Slide 11: Online Ordering Stats 20% new customers* 15-20% $ lift over phone orders** Sources: *http://www.hughes.com/HUGHES/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[754DACFA83D9CB4D85FE2DD20F6E820F]]) ** http://www.pmq.com/mag/20070607/heaven.php Slide 12: Get Their Permission Email Marketing Targeted deals Restaurant news Surveys Text Message Marketing In a recent trial at 400 SUBWAY® restaurants, text coupons received an 8.7% response rate – as compared to 1-2% for free-standing ads.* Source: Jamie Hatford. Texting Success. QSR Magazine.com. (March 2007) Slide 13: Reward Your 20 1 4 2 5 3 FREE! 80/20 Rule 60% choose restaurants with loyalty programs* Stealth mode: Surprise and delight Source: www.chockstone.com/markets/restaurants Slide 14: Fans, Friends, and Followers Engage: Analyze: Slide 15: About GoMobo® Mobile and online ordering Text message and email marketing Digital loyalty Local online advertising Social media Data analysis Comprehensive Solution Slide 17: Questions? Call GoMobo at 646 723 4333 or email sales@gomobo.com Learn more at www.gomobo.com/restaurants