Presentation Transcript
Slide 1:Recession Marketing
What Every Restaurant Marketer Must Know by 2009 Noah N. Glass
GoMobo Founder & CEO
Slide 2:What’s Coming in 2009? Economic recession
Tighter marketing budget; scrutiny from CFO
An opportunity for marketing to be the hero *Source: Epsilon, “Epsilon CMO Survey,” September, 2008. 94% of CMOs believe that
“a tough economic period is precisely the time when marketing plays a key role.”*
Slide 3:The CFO World View ROI!
Slide 4:Traditional vs. New Media Traditional Media
TV, radio, print New Media
Online, mobile No No Yes Yes
Slide 5:Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Where the Customers Are
Slide 6:Top Restaurant Marketer Poll Two-thirds of top
restaurant marketers
are spending
less than 10% online
Slide 7:Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Close the Gap The Opportunity Close the Gap
Slide 8:Imagine Your POS Everywhere
Slide 9:Your Website Browsing or buying? $ NO BUYING
Slide 10:Action-Oriented Ads
Slide 11:Online Ordering Stats 20%
new customers* 15-20%
$ lift over phone orders** Sources: *http://www.hughes.com/HUGHES/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[754DACFA83D9CB4D85FE2DD20F6E820F]])
** http://www.pmq.com/mag/20070607/heaven.php
Slide 12:Get Their Permission Email Marketing
Targeted deals
Restaurant news
Surveys Text Message Marketing In a recent trial at 400 SUBWAY® restaurants, text coupons received an 8.7% response rate – as compared to 1-2% for free-standing ads.* Source: Jamie Hatford. Texting Success. QSR Magazine.com. (March 2007)
Slide 13:Reward Your 20 1 4 2 5 3 FREE! 80/20 Rule
60% choose restaurants with loyalty programs* Stealth mode: Surprise and delight Source: www.chockstone.com/markets/restaurants
Slide 14:Fans, Friends, and Followers Engage: Analyze:
Slide 15:About GoMobo® Mobile and online ordering
Text message and email marketing
Digital loyalty
Local online advertising
Social media
Data analysis Comprehensive
Solution
Slide 17:Questions?
Call GoMobo at 646 723 4333
or email sales@gomobo.com
Learn more at www.gomobo.com/restaurants