Gomobo Interactive Restaurant Marketing

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Presentation Description

GoMobo Founder & CEO Noah N. Glass presents to marketing leaders of the restaurants industry about the benefits of online ordering, email marketing, online loyalty, social media, and data analysis. Key Point: Today, 41% of media consumption takes place online. Restaurant marketers must shift advertising dollars from traditional media to new media to keep up.

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Presentation Transcript

Slide 1: 

Recession Marketing What Every Restaurant Marketer Must Know by 2009 Noah N. Glass GoMobo Founder & CEO

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What’s Coming in 2009? Economic recession Tighter marketing budget; scrutiny from CFO An opportunity for marketing to be the hero *Source: Epsilon, “Epsilon CMO Survey,” September, 2008. 94% of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.”*

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The CFO World View ROI!

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Traditional vs. New Media Traditional Media TV, radio, print New Media Online, mobile No No Yes Yes

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Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Where the Customers Are

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Top Restaurant Marketer Poll Two-thirds of top restaurant marketers are spending less than 10% online

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Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Close the Gap The Opportunity Close the Gap

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Imagine Your POS Everywhere

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Your Website Browsing or buying? $ NO BUYING

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Action-Oriented Ads

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Online Ordering Stats 20% new customers* 15-20% $ lift over phone orders** Sources: *http://www.hughes.com/HUGHES/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[754DACFA83D9CB4D85FE2DD20F6E820F]]) ** http://www.pmq.com/mag/20070607/heaven.php

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Get Their Permission Email Marketing Targeted deals Restaurant news Surveys Text Message Marketing In a recent trial at 400 SUBWAY® restaurants, text coupons received an 8.7% response rate – as compared to 1-2% for free-standing ads.* Source: Jamie Hatford. Texting Success. QSR Magazine.com. (March 2007)

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Reward Your 20 1 4 2 5 3 FREE! 80/20 Rule 60% choose restaurants with loyalty programs* Stealth mode: Surprise and delight Source: www.chockstone.com/markets/restaurants

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Fans, Friends, and Followers Engage: Analyze:

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About GoMobo® Mobile and online ordering Text message and email marketing Digital loyalty Local online advertising Social media Data analysis Comprehensive Solution

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Questions? Call GoMobo at 646 723 4333 or email sales@gomobo.com Learn more at www.gomobo.com/restaurants

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