Using Twitter for Business

How to use Twitter for Business:

How to use Twitter for Business A compilation of resources, courtesy, GoLoco Media and Coupon Mint Information Modified from Hubspot’s Ebook “How to Use Twitter for Business”

What is Twitter?:

What is Twitter? Twitter is a useful communication tool that allows you to interact with people around the world in three different ways: Send a short message to a bunch of people publicly Send a short message to a specific person publicly Send a short message to a specific person privately

Twitter is micro-blogging:

Twitter is micro-blogging Twitter is also referred to as a "micro‐blogging" service, meaning you can post short updates limited to 140 characters or less.

Twitter Vocabulary:

Twitter Vocabulary Twitter Handle : Also known as a username . To Follow : To subscribe to someone’s updates on Twitter . To Follow Back: To subscribe to the updates of someone who has recently started following you . Follower : A person who has subscribed to receive your updates.

Twitter Vocab Cont’d:

Twitter Vocab Cont’d Update : Also known as a tweet . @Reply: A public message sent from one Twitter user to another by putting @ USERNAME Direct Message (or DM): A private message sent from one Twitter user to another Twitter Stream : A list of a person’s real‐time updates . Hashtag (#): A tool to aggregate the conversation surrounding an event or theme . Retweet (or RT) : To repeat what someone else has already tweeted.

From a Business Perspective:

From a Business Perspective use it to: Develop and promote your brand Interact with your customer base Track what people are saying about your company and brand Create buzz around upcoming events Help individual employees act as liaisons to the public Promote other content you’ve created, including webinars, blog posts or podcasts Develop direct relationships with bloggers and journalists for potential PR placement

Tips on Opening and Branding Accounts:

Tips on Opening and Branding Accounts Your username is very important. This name will be how people will refer to you on Twitter Ideas for Twitter Handles: Your full name ( JamesDean ) A variation of your name ( JDean ) A combination of your name and your company ( CompanyJane ) A combination of your name and your industry ( MarketingJane )

Tips on Opening and Branding Accounts:

Tips on Opening and Branding Accounts Twitter Handle DON’TS : Don’t make your Twitter handle something completely random ( TigerMan ). This is a lost branding opportunity for you and your company. Don’t use numbers (Joanne123). Unless there is a reason for the specific numbers, it looks juvenile . It also conjures the old AOL chat room days. It gives you the appearance that you aren’t putting thought into your username. Don’t use an underscore ( PR_Max ). Using an underscore won’t hurt you, but be aware that it generally is never done. Use at risk of seeming unaware of the “social norms.”

So what can you tweet about?:

So what can you tweet about? An observation: Tweet about what you’re doing, thinking or feeling What you’re reading: Post a link to an interesting blog post or news article What you’re watching: Post a link to a cool video from Hulu or YouTube What events you’re going to: Share a link to the next conference you plan to attend Promote your content: Post a link to your most recent company or personal blog article Promote someone else’s content: Post a link to someone else’s blog article as a helpful resource Chat with someone: Send messages using an @ sign Retweet what someone else has said: Retweet (using RT or Retweet in the beginning of the message ) to repeat what someone else has said

Resources and tips to get you started:

Resources and tips to get you started Twitter Grader ( http://Twitter.Grader.com ) Twitter Search ( http://search.twitter.com ) Follow People Your Followers are Following Follow Thought Leaders and Bloggers Collect People’s Twitter Names at Events Follow Hashtags (#) at Events

Some “Don’ts”:

Some “Don’ts” Don’t follow too many people at once Don’t follow hundreds of people at once and remove all who don’t follow you back

How do I get people to follow me?:

How do I get people to follow me? Make your company’s Twitter usernames easy to find Make your tweets useful resources so people need you Interact with those people you follow who don’t follow you back yet

Business Use Ideas:

Business Use Ideas Use Twitter to drive people to your company’s website Monitor your brand on Twitter Use the Twitter “Favorites” feature as a list of company testimonials Use the Twitter “Favorites” feature as a list of company testimonials – Click the star Use Twiter to promote events Use Twitter to promote new tools Establish yourself as a thought leader in your industry

Business Use Ideas :

Business Use Ideas Develop relationships with reporters, bloggers and other media people through Twitter Media Outlets: https:// twitteringjournalists.pbwiki.com/Media+Outlets+Using+Twitter Media People: https :// twitteringjournalists.pbwiki.com/Media+People+Using+Twitter http :// mediaontwitter.pbwiki.com

Business use ideas:

Business use ideas Direct Message reporters instead of sending them an email Use Twitter to check in on your media person before PR pitching Use Twitter for Customer Service Respond to concerns people tweet about your company or products . Use your company account to update customers with any temporary down‐time.

Business use ideas:

Business use ideas 3 ) Be sure to follow back everyone who follows your Company Account 4 ) Do not send an auto direct message whenever someone new follows you or your company

Get Started!:

Get Started! Need help? Coupon Mint and GoLoco Media are available to assist any advertisers with our publications or programs. Email Sherman Mohr, CMO of GoLoco Media for assistance: Sherman at GoLocoMedia dot Com