Educational SEO Video

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Search Engine Optimization Three Steps to Getting More Exposure, More Customers & Online Marketing Success trish@GoBeyondSEO.com ©GoBeyond SEO Marketing and Consulting Prepared by: Trish Saemann

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It is not enough to just have a website anymore! Your site doesn’t do much for you sitting at the bottom of your business card. Your Site Needs To: Gain Exposure Engage Customers and Prospects Generate Leads Market Your Business! Your site can’t do any of those things if web searchers don’t find it! trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Did you know? Only a small minority of Charlotte's local businesses effectively use the Internet to attract new customers! 44% of Charlotte small businesses have websites 7% advertise online 13% take advantage of free listings on search engines The Result: Many local businesses aren't appearing as high as they can for local searches, negatively impacting the ability to attract new customers "Nine out of 10 consumers today turn to the Internet when looking for a local business, there is a direct correlation between 'online visibility' and profits" *source: carolinanewswire.com *source: AmIVisible.org trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Has indexed over 25 billion web pages and receives over 400 million search queries a day. 89% of clicks on web pages listed in Google happen on the first page of results 56% of those clicks go to the first page listed How do you move your website from the obscurity of the 5th or 500th page of listings and grab a top listing on the first page of results? And that is just Google! Yahoo, Bing and others have indexed billions more and receive billions of searches a day. So, how do you get those clicks? trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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The Answer is Relevance! Each Search Engine has their own algorithm for indexing sites No one knows the exact algorithm but… Through a process of best practices you can climb the rankings. The best practices change but their purpose always remains the same: Establish Relevance! If you show the search engines that your site is relevant to the keyword term being searched it will climb the rankings to #1. Essentially, you need to let the SE’s know which keywords are relevant to your site. Let’s look at an example… trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Example: Charlotte CPA Three Step Process To Success: Keyword Research - Find the Correct Keyword Phrases On-Page Optimization - Get Your Site to Tell Google What it is About Off-Page Optimization - Get Other Sites to Tell Google What is About trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Step 1 : Find the Right Keywords You Need Keywords That Will Show the Greatest ROI These Keywords will exhibit 2 traits: Traffic – They are being searched for on Google Commercial Intent – They infer that the searcher is looking to purchase a product or service In Our Example: Charlotte CPA, Charlotte Accountant, Charlotte Tax Services, Charlotte CPA Firm trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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People are using Google the way they used to use the Yellow Pages They don’t go to the book anymore; they type “Charlotte CPA” into their computers, laptops, iPads and even cell phones. Having a top listing in Google is like being on the front cover of the Yellow Pages. But Google listings aren’t alphabetical. They are listed by relevance. Are you letting Google know how relevant you are? You let them know through the process of SEO Now…Step 2 trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Step 2: On-Site Optimization Simple changes to your website will optimize the way it establishes your relevance for your chosen keywords. There are 5 Main Components to Change: Title Tags Header Tags Meta-Descriptions URLs Content Let’s look at them 1 by 1… You need to put your keywords into each of these 5 components. These easy changes will increase your site’s rank in Google and other Search Engines. trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Title Tags Site Ranks #32 in Google Title Tag: Powderly CPA - Charlotte, North Carolina Recommended Title Tag: Charlotte CPA | Charlotte Accountant | Powderly PLLC trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Header Tags Current Header Tag: Firm Philosophy Recommended Header Tags: Charlotte CPA Accounting Services, Charlotte CPA Firm Philosophy trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Meta-Description Recommended Meta-Description: Charlotte CPA Firm specializing in tax preparation. If you need accounting services in Charlotte, NC DO NOT settle for less. Powderly CPA is Charlotte’s premier Tax Services CPA Firm. Click through for more information. Should be “spider friendly” and Sell the Click! trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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URL - Google ranks web pages not sites. This site could have a page like this: http://www.powderlycpa.com/charlottecpa The above URL would have an advantage ranking for the term “Charlotte CPA.” trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Content The on-page content should accomplish 2 objectives: Be Keyword rich for the SE spiders Market the business for the real, human visitors Remember, it’s about your customer – not you! What problems do they have that you can solve? What drove them to search for your services? trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Step 3 – Off-Page Search Engine Optimization Now that you have picked the right keywords and adjusted your site to show Google your relevance, you need to get down to the real business of SEO: Off-Page Optimization or Link Building While Google likes it when your site lets them know what you are about. Google REALLY LIKES IT when other sites let them know what you are about. This makes sense! An independent recommendation for your site should carry more weight than your own recommendation. Links are like votes for your site! The more votes…the higher you go! trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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How do you get links? Linkbait Social Bookmarking Article Marketing Directories Blogs / Forums Social Media Building Backlinks is the most labor intensive part of SEO and the most crucial. Without proper links your site will not rank. Proper links will increase your ranking for keywords because they will contain the proper Anchor Text. What is anchor text?... trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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The key to link building is having the correct Anchor Text. That is the blue text in the link. The Anchor Text in your links should be the keywords you wish to rank for Not the words, “click here” – unless you wish to rank for the term, “click here”. Adobe Reader ranks #1 for The KW “Click Here” Even though those words NEVER appear on its website. The Power of Anchor Text trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Registering for a directory like this and using LinkedIn is good because you will get links, but… You are not maximizing the potential of that Link because there is NO Anchor Text How NOT to build links…. As soon as you can, change the anchor text in your LinkedIn profile. This simple step will help your SEO efforts. trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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How to CORRECTLY Build Links… These Links Have Proper Keyword Rich Anchor Text They Will Provide Maximum SEO Benefits! This Site isn’t on Page 3 of Google….. It is Ranked #2 for Charlotte CPA and Accountant Charlotte!! trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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Summary Most Local Businesses DO NOT Effectively use the internet This Causes Loss of Revenue Search Engines Look for Relevance You Can Establish Your Relevance by: Finding the Right Keywords On-Page Optimization Link Building with Proper Anchor Text Questions You Need to Answer Before Moving Forward Will a top Google Ranking benefit my business? What would my potential customers look for online? How much is a new customer worth to me? – Establish your ROI Are my competitors ranking yet? – Big First Mover Advantage Do I want to do SEO myself or outsource it? trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting

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TAKE AWAY ACTION PLAN 1. Find Relevant Keywords 2. On-Page Optimization 3. Off-Page Optimization i.e. – Link Building 4. Rank in Search Engines trish@gobeyondseo.com ©GoBeyond SEO Marketing and Consulting