logging in or signing up Lifelike Agents GenX Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 43 Category: News & Reports.. License: All Rights Reserved Like it (0) Dislike it (0) Added: August 08, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Lifelike Web Agents: Lifelike Web Agents Erik Harris Eva Jettmar Sangeeta Jesrani Slony Taranjot Kaur Key Questions: Key Questions What happens if an animated agent is completely lifelike (looks like a person)? Does it matter whether the agent is labeled 'human' or 'computer-generated'? Key Questions: Key Questions Who are users more willing to 'forgive' if the agent is deficient… - socially (nonverbally flat) - technically (slow frame rate; jagged) ? Importance of the Questions: Importance of the Questions Psychological Issues - 3 explanations: A. Users will rather forgive a computer agent (expectancy effect). B. Users will rather forgive a human agent (specialist effect). C. There will be no difference (The Media Equation). Importance of the Questions: Importance of the Questions Design Issues: Lifelike Agents (Ananova, Video Rewrite). How much does it hurt when agents are less than perfect? What is more important to users: Technical or social quality of a lifelike agent? Context: Context Auction website Auction Products are described by lifelike agents in short clips. Agent is labeled 'human' or 'computer generated' (in fact always human). Questionnaire: Questionnaire Attitudinal Measures: - Quality of website - Credibility of agent - Personality of agent - Liking of agent - Interest in using agent for other web tasks Questionnaire: Questionnaire Behavioral Measure: Bidding Amount Procedure: Lab Experiment: Procedure: Lab Experiment Participant seated in front of computer with auction review website up. Participant sees products and watches agent descriptions. Participant bids on product, then goes on to the next product (10 products total). Procedure: Lab Experiment: Procedure: Lab Experiment Participant completes questionnaire. 3 days later: Memory test (web-based) Demo: Demo Manipulations: Manipulations Factor 1: 'Human' - 'Computer' Agent Factor 2: Nonverbally social - flat Factor 3: Full-motion video - jagged video (4 fps) Results: Results Results: Results No differences between 'human' and 'computer-generated' agent. Quality of Website: Quality of Website Agent Credibility: Agent Credibility Liking of Agent: Liking of Agent Involvement with Agent: Involvement with Agent Interest in Agent for tasks: Interest in Agent for tasks Bidding Amount: Bidding Amount Psychological Implications: Psychological Implications No difference between 'human' and 'computer-generated' agent. The Media Equation applies to lifelike agents. Design Implications: Design Implications Appropriate social behavior of agent is extremely important. Technical perfection is not important. Social cues come through even when technical quality is not very good. Open Questions: Open Questions Lifelike agents vs. animated agents. Lifelike agents and personality. Appropriateness of nonverbal cues. Contact:: Contact: Eva Jettmar true@stanford.edu You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Lifelike Agents GenX Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 43 Category: News & Reports.. License: All Rights Reserved Like it (0) Dislike it (0) Added: August 08, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Lifelike Web Agents: Lifelike Web Agents Erik Harris Eva Jettmar Sangeeta Jesrani Slony Taranjot Kaur Key Questions: Key Questions What happens if an animated agent is completely lifelike (looks like a person)? Does it matter whether the agent is labeled 'human' or 'computer-generated'? Key Questions: Key Questions Who are users more willing to 'forgive' if the agent is deficient… - socially (nonverbally flat) - technically (slow frame rate; jagged) ? Importance of the Questions: Importance of the Questions Psychological Issues - 3 explanations: A. Users will rather forgive a computer agent (expectancy effect). B. Users will rather forgive a human agent (specialist effect). C. There will be no difference (The Media Equation). Importance of the Questions: Importance of the Questions Design Issues: Lifelike Agents (Ananova, Video Rewrite). How much does it hurt when agents are less than perfect? What is more important to users: Technical or social quality of a lifelike agent? Context: Context Auction website Auction Products are described by lifelike agents in short clips. Agent is labeled 'human' or 'computer generated' (in fact always human). Questionnaire: Questionnaire Attitudinal Measures: - Quality of website - Credibility of agent - Personality of agent - Liking of agent - Interest in using agent for other web tasks Questionnaire: Questionnaire Behavioral Measure: Bidding Amount Procedure: Lab Experiment: Procedure: Lab Experiment Participant seated in front of computer with auction review website up. Participant sees products and watches agent descriptions. Participant bids on product, then goes on to the next product (10 products total). Procedure: Lab Experiment: Procedure: Lab Experiment Participant completes questionnaire. 3 days later: Memory test (web-based) Demo: Demo Manipulations: Manipulations Factor 1: 'Human' - 'Computer' Agent Factor 2: Nonverbally social - flat Factor 3: Full-motion video - jagged video (4 fps) Results: Results Results: Results No differences between 'human' and 'computer-generated' agent. Quality of Website: Quality of Website Agent Credibility: Agent Credibility Liking of Agent: Liking of Agent Involvement with Agent: Involvement with Agent Interest in Agent for tasks: Interest in Agent for tasks Bidding Amount: Bidding Amount Psychological Implications: Psychological Implications No difference between 'human' and 'computer-generated' agent. The Media Equation applies to lifelike agents. Design Implications: Design Implications Appropriate social behavior of agent is extremely important. Technical perfection is not important. Social cues come through even when technical quality is not very good. Open Questions: Open Questions Lifelike agents vs. animated agents. Lifelike agents and personality. Appropriateness of nonverbal cues. Contact:: Contact: Eva Jettmar true@stanford.edu