Presentation

Slide1 : Presentation to


Slide2 : What is the problem? Air pollution is the problem Air Quality Global Warming Climate Change AND the problem’s growing daily Our air is killing us


Slide3 : Today's agenda  What is Greenfire?  How does it work?  Benefits  Commercial opportunity  Strategy  Summary


Slide4 : Air pollution


Slide5 : What is Greenfire?


Slide6 : What is the concept? Greenfire is a revolutionary, simple, inexpensive combustion ignition system which substitutes the conventional spark plug Fitment of Greenfire can cut a vehicle’s polluting emissions by up to 40%


Slide7 : How does Greenfire work? Greenfire’s technology creates a flame front instead of a single spark, and so it ignites fuel more quickly, and burns for longer and more completely


Slide8 : What are the benefits?  As more fuel is burnt more effectively, there are fewer toxic pollutants leaving the engine  The pollutants HC, CO and NOx are reduced by between 20% and 40%  54% of the causes of air pollution could benefit from the introduction of Greenfire  By reducing man-made air pollution by up to 40% Greenfire can reduce TOTAL air pollution by between 15% and 20%


Slide9 :  Greenfire presents a massively valuable, timely and an unprecedented opportunity  Greenfire could earn income from a number of revenue streams which include licensing and royalty schemes among others  Companies the world over are under pressure to reduce their pollution output  By coincidence, use of Greenfire will salve our ecologically-aware population’s conscience  Best of all, in the USA, use of Greenfire could be exploited to earn and trade in Emission Credits  We will exploit all of these facts What are the commercial opportunities?


Slide10 : How big are the commercial opportunities?  700 million cars in the ‘parc’* (Including DERV)  38 million new cars per annum  115 million motorbikes  1 billion mowers, chainsaws, and other small engines Most of these use spark plugs


Slide11 : How big is the market for Greenfire devices?  Spark plug manufacture estimated at a minimum of 4 billion units in 2000 (Source: KPMG/The Economist)  Annual value exceeds US$10 billion  A 10% market share world-wide would therefore be worth US$1 billion in sales


Slide12 : How can Greenfire be commercialised? Greenfire comes in two technology forms:  Screws in to existing in-service engines and Built-in for future designs of OEM engines  The Greenfire screw in format can be made using existing spark plug equipment and be fitted to engines without modification and at normal service intervals  The built in format requires a fundamental change in the design philosophy of the combustion chamber, though this can be effected quickly and cheaply  The built in format is being evaluated and refined for use in Formula 1 and other racing formulae where a direct transfer of technology is possible


Slide13 : The bigger picture  Further reduction in exhaust emissions are being demanded country by country  Greenfire can achieve an Accreditation Licence and Emission Credits in the USA  Accreditation is a monopoly licence for retrofit  Emission Credits are bankable and tradable This is a very profitable opportunity


Slide14 : Accreditation and Emissions Credits Accreditation allows you to be the ONLY product sold as an automotive pollution-reducing device in the US Accreditation is achieved by reducing two of the three regulated gases by 20% only, so long as the third one is unaffected Greenfire already exceeds these requirements In the USA alone for example, Emission Credits will allow companies who reduce the regulated pollutants, HC, CO, NOx, to claim and profit from averaging, trading and selling those reductions to others This opportunity exceeds US$7 billion p.a.


Slide15 : What is our technical strategy?  Make application to the California Air Resources Board for accreditation for an Emissions Reducing Device  Establish fitment agreements whereby part payment through the EPA and US government’s Emission Credit programme comes to Greenfire  Substantiate durability capacities of engine life over 100,000 miles to ensure consumer satisfaction and to protect against litigation  Complete and validate the current research and testing


Slide16 :  Self-manufacture  License to several existing engine and spark plug manufacturers, and establish royalty payment scheme  Establish OEM and retrofit programmes with manufacturers and installers and grant them with licences  Obtain emission credit values in USA (per vehicle and model) for the on-road fleet, and arrange royalties to be paid to Greenfire per vehicle fitted with Greenfire qualifying for the reductions each year How can this commercial opportunity be exploited?


Slide17 : What is our commercial strategy?  Create and develop consumer demand  Continue, and develop negotiations with car and spark plug manufacturers and oil companies, to license technology and certify retrofit and OEM programme  Explore profit sources and build mechanisms to exploit them


Slide18 : Create consumer demand  Establish Motorsport Programme (F1, Champ Cars and Rally); capitalise on resulting PR  PR/newsworthiness/groundswell on pollution reduction  Personalities  Environmentalists/academics (e.g. Greenpeace)  Paid for advertising (control the agenda)  Pressure on and from governments Greenfire has a powerful and demonstrable USP; It reduces pollution and gives a car more power


Slide19 : Commence negotiations  Six major car manufacturers: Daimler Chrysler General Motors/Fiat Ford Toyota Renault/Nissan Volkswagen AG  Six major spark plug manufacturers: AC Allied Signal Bosch Champion Denso NGK  Five major oil companies: BP Amoco Gulf Oil Exxon/Mobil Shell Texaco


Slide20 : Profit sources  Vehicle engines, OEM and retrofit  Small engines, OEM and retrofit  Other engines not legislated for to date  Motor sports: F1 and Champ Cars  Accreditation licensing to establish a monopoly  Special markets, e.g. oil industry sources  Emission credits banking and trading


Slide21 : Summary  Addressing a real, and growing, global issue  A unique and patent-protected product  A massive existing market  A modest share will provide considerable revenue/profit  Additional revenue will be generated from Accreditation and Emissions Credits  A modest investment now will allow validation to be completed successfully  Once completed, Greenfire can be on the market within 12 months


Slide22 : Air is Free, but Clean Air COST$ EVERYONE