2004 Media Trek Presentation

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2004 MEDIA TREKS EMC Spring 2004 Media Treks: New York & Los Angeles Information Session

Media Trek Overview: 

Media Trek Overview The EMC Los Angeles and New York Media Treks are 2-3 day trips to the media and entertainment centers of the world Trip guests will visit about 9 local entertainment companies to listen to top entertainment executives discuss: the future of media, the developments and business strategies of specific companies, how business functions relate to the entertainment industry (e.g. responsibilities in marketing, finance, production, etc), and how to be successful as a business person in entertainment  2004 MEDIA TREKS NYC & LA

The Goals of the Treks: 

The Goals of the Treks Increase the visibility of Kellogg to the entertainment and media communities in Los Angeles and New York Learn about the industry environments (info gathering) Establish corporate/alumni contacts for students interested in working in those areas (networking) Meet with local Kellogg alumni Have a great time with other Entertainment-focused Kelloggians! 2004 MEDIA TREKS NYC & LA

Companies of Note: 

Companies of Note LOS ANGELES MEDIA TREK

Last Year’s Rough Itinerary: 

Last Year’s Rough Itinerary LOS ANGELES MEDIA TREK April 9 – 11, 2003 April 9th April 10th April 11th Jim Henson NBC Warner Home Video Sony Music Disney Home Video Fox Consumer Prod Sony Pictures Disney Cons Prod Fox Home Video Univision Vivendi Universal Games Reception w/ Reception w/ Fun Wrap-up Kellogg Entertainment Alumni Event Alumni

Companies of Note: 

Companies of Note NEW YORK MEDIA TREK

Last Year’s Rough Itinerary: 

Last Year’s Rough Itinerary NEW YORK MEDIA TREK May 7 – 8, 2003 May 7th May 8th AOL Time Warner Workman Publishing PressPlay ESPN MTV New York Times Bertelsmann Showtime Reception w/ NYU and Columbia Entertainment Clubs

Cost of the Treks: 

Cost of the Treks 2004 MEDIA TREKS NYC & LA The Bad News: These are self-funded expeditions The Good News: It isn’t that expensive!!! LA Trek approximate cost per person: $640 (including hotel, airfare, van to trek events, food, cabs to airports, receptions etc.)

Your Trek Leaders: 

Your Trek Leaders Advisors: LA Trek: NY Trek: Marina Barreto (mbarretto2004@) Kate Farrell (kfarrell2004@) Mike Chen (mchen2004@) Cindy Goodrich (cgoodrich2004@) Hanna Norfleet (hnorfleet2004@) Dave Napier (dnapier2004@) Other roles: YOU! Company Liaisons/Alumni Contacts Logistics Marketing / Publicity / Company Follow-up 2004 MEDIA TREKS NYC & LA

WHAT ARE YOU WAITING FOR???: 

WHAT ARE YOU WAITING FOR??? JOIN US TO START REALIZING YOUR MEDIA AND ENTERTAINMENT DREAMS!!!!!! 2004 MEDIA TREKS NYC & LA

Next Steps: 

Next Steps 2004 MEDIA TREKS NYC & LA Interested in going on a trek? Be on the lookout for emails next quarter Email the advisors of the trek you’re interested in with your “company wish list” Interested in leading a trek? Break up into NYC and LA group now Items to discuss: What being a trek leader requires Trek timing (Spring break? Spring quarter?) Trek planning process

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