How Maslow’s Hierarchy of Needs Can Improve Your Marketing

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Ever heard of the term, “Sex Sells”? The reason that this term is so redundant in culture today is simply, it works. The question is why it works? Maslow’s Hierarchy proves this in marketing and business.

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How Maslow’s Hierarchy of Needs Can Improve Your Marketing Gabriela Taylor

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Ever heard of the term “Sex Sells”? SEX is a very basic instinct that drives every person at their most primal levels

Maslow’s Pyramid of Needs has many levels, but at the base are the physiological needs. Once these needs are met, there is an ascending order until a person reaches the pinnacle, which is the need for personal growth or self actualization.:

Maslow’s Pyramid of Needs has many levels, but at the base are the physiological needs . Once these needs are met, there is an ascending order until a person reaches the pinnacle, which is the need for personal growth or self actualization .

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The easiest to market are the basic needs because everyone needs food, clothing, and a safe place to sleep

The marketing for housing often shows a family playing in the yard and then entering the house to sit around the kitchen. Why not just show the house by itself? :

The marketing for housing often shows a family playing in the yard and then entering the house to sit around the kitchen. Why not just show the house by itself? Example

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Once a person has reached the top level, they no longer feel a satisfaction from the material, but start to seek out self-improvement courses or travel for new experiences

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Morality Creativity Potentiality The final tier in Maslow’s hierarchy CLICK to learn more

GABRIELA TAYLOR:

GABRIELA TAYLOR - Author , Marketer & Holistic Business Coach - I help entrepreneurs discover and fully live their purpose and business ambitions through powerful one-on-one coaching, consulting and transformational workshops VISIT GABRIELATAYLOR.COM

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