PRODUCT MANAGER

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MARKETING

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Dr. Gyanandre Tripathi gyanandre@gmail.com 9424690365(m):

Dr. Gyanandre Tripathi gyanandre@gmail.com 9424690365(m)

PRODUCT MANAGER :

PRODUCT MANAGER SYNOPSIS ROLE OF PRODUCT MANAGER ADVANTAGES OF PRODUCT MANAGER DISADVANTAGES OF PRODUCT MANAGER WAYS TO MAKE PRODUCT MANAGER SYSTEM BETTER TYPES OF PRODUCT TEAMS PRODUCT MANAGER INTERACTIONS

ROLE OF PRODUCT MANAGER :

ROLE OF PRODUCT MANAGER To develop long range competitive strategy for the product To prepare annual marketing plan for future sales forecasting To work with advertising and merchandising agencies To stimulate support of the product to the sales force and distributors To gather continuous information on product performance , customers attitude, dealers attitude ,problems and opportunities

ADVANTAGES OF PRODUCT MANAGEMANT ORGANISATION:

ADVANTAGES OF PRODUCT MANAGEMANT ORGANISATION Product manager can develop a cost effective marketing mix program Product manager solves market problems Product management is quite useful for the young executives (basic training)

DISADVANTAGES OF PRODUCT MANAGEMENT ORGANISATION:

DISADVANTAGES OF PRODUCT MANAGEMENT ORGANISATION Initially product management creates conflict and frustration Product managers are not given enough authority They are burdened with more paper work They become experts on their product not in any other function They are very costlier than anticipated Product managers usually manage their brand only for a short time

WAYS TO MAKE SYSTEM BETTER :

WAYS TO MAKE SYSTEM BETTER Define the product managers role and responsibilities for the product Build a strategy development and review from time to time Avoid conflict between product manager and functional specialists Establish a tool for measuring product manager’s performance

TYPES OF PRODUCT TEAMS:

TYPES OF PRODUCT TEAMS VERTICAL PRODUCT TEAM Vertical product team product managers Associate product managers Product assistant

TRAINGULAR PRODUCT TEAM :

TRAINGULAR PRODUCT TEAM MARKET RESEARCHER COMMUNICATION SPECIALIST PRODUCT MANAGER MARKET RESEARCHERS COMMUNICATION SPECIALIST

HORIZONTAL TEAM:

HORIZONTAL TEAM PRODUCT MANAGER MARKET RESEARCHER CUMMUNICATION SPECIALIST SALES MANAGER DISTRIBUTION SPECIALIST FINANCE SPECIALIST

PRODUCT MANAGER:

PRODUCT MANAGER Product manager Research $ development Advertising promotion legal packaging Market research Sales force purchasing fiscal

ROLE OF PRODUCT MANAGER IN P&G, PILLSBURY &GE:

ROLE OF PRODUCT MANAGER IN P&G, PILLSBURY &GE MARKETING PROGRAM SETTING MARKETING GOALS PREPARING BUDGETS DEVELOPING PLANS FOR ADVERTISING AND PERSONAL SELLING ACTIVITIES DEVELOPING NEW PRODUCT IMPROVONG EXISTING PRODUCT LINE

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