Body Building Sports Nutrition Supplements Whey Proteins

PowerPoint Presentation: 

PROTEIN CARBO

INTRODUCTION: 

INTRODUCTION The sports nutrition market, once regarded as a niche segment, has developed in recent years, opening up a mainstream market that is rapidly expanding to meet the needs of ordinary individuals who exercise regularly as part of a general health and fitness programme.

GLOBAL SCENARIO: 

GLOBAL SCENARIO The global market for sports nutrition is estimated to be worth $32 billion . This is expected to reach $91.8 billion in 2013 A compound annual growth rate (CAGR) of 24.1%. The market is broken down into sports beverages, sports food and sports supplements.

SPORTS BEVERAGES: 

SPORTS BEVERAGES The sports beverages segment alone accounts for approx. $28.2 billion and is expected to increase to $87 billion in 2013, for a CAGR of 25.6%.

SPORTS FOOD: 

SPORTS FOOD The sports food segment is around $1.8 billion and should increase to $2.5 billion in 2013, for a CAGR of 10.0%.

SPORTS SUPPLEMENTS: 

SPORTS SUPPLEMENTS The sports supplements segment is around $ 2.0 billion & should reach $2.3 billion in 2013, a CAGR of 4.0%.

INDIA: 

INDIA India, the world’s second most populous nation, is changing fast. Home to 15% of the world’s population, it is seeing dramatic shifts in lifestyles, buying power, population centers and diet. These changes are having profound impacts on Indian consumers, fueling a growing market for nutrition products.

INDIAN SCENARIO: 

INDIAN SCENARIO The Indian market for sports nutrition is approx. INR 2 billion (200 Cr) which is only 0.04 % of Global Market & is growing at the CAGR rate of 21.23 percent

GROWTH DRIVERS: 

GROWTH DRIVERS Growth drivers of Sports Nutrition market in India Consumer awareness Changing lifestyle The booming retail growth

SCOPE: 

SCOPE Increasing health consciousness is proving a boon for sports nutrition companies seeking markets outside of their traditional 'active' consumer and sports niches

CONSUMER AWARENESS: 

CONSUMER AWARENESS Faced with a changing consumer landscape, the sports nutritionals market is well-placed to drive innovation and sales. Approaching Institutions,Gyms and Health Clubs to increase customer base.

CHANGING LIFESTYLE: 

CHANGING LIFESTYLE Increase in number of health concious people. Gym going population,and youth in majority. These communities have changed their lifestyle.

RETAIL GROWTH: 

RETAIL GROWTH Unexpected growth and vast scope in Retail Market in India promises growth in sports nutrition market.

RETAIL: 

RETAIL

GROWTH STRATEGY: 

GROWTH STRATEGY Deliver a comprehensive nutritional plan to customers covering their specific nutritional needs

STRATEGY: 

STRATEGY Educate customers about their nutritional needs based on their desired health and fitness goals

MARKETING STRATEGY: 

MARKETING STRATEGY Marketing approaches and new product trends. Multiple product lines to generate substantial store revenues

CUSTOMER RELATIONSHIP: 

CUSTOMER RELATIONSHIP Advocate education first and sales second to ensure maximum customer satisfaction and results.

CUSTOMERS: 

CUSTOMERS Soccer players, joggers, golfers, teenagers, weekend warriors, men, women, seniors and juniors all look to the sports nutrition sector to provide support for an active, healthy lifestyle.

THE PRODUCTS: 

THE PRODUCTS Sports Drinks Electrolytes Protein Powders Low-Carbohydrate Protein Powders Comprise More than Half the Category Energy Bars Fortified High-Carbohydrate Candy Bars

SPORTS DRINK: 

SPORTS DRINK Isotonic,Hypotonic & Hypertonic Fluids e.g.Electrolytes

PROTEIN POWDERS: 

PROTEIN POWDERS The powdered supplement form of protein allows the athlete to provide to the muscle building process much more protein that is ordinarily needed which accelerates the process of muscle construction. The supplement can be added to juice as a powder or eaten in the form of a protein bar. Whatever the make up of the supplement, the outcome will be that the muscle building process is accelerated and the body builder reaches his goal more efficiently and quickly.

PROTEIN POWDERS: 

PROTEIN POWDERS

PRODUCT FORMS: 

PRODUCT FORMS Liquids Powders Bars

BRANDS: 

BRANDS VENKEY's INDIA LTD , COACH FORMULA (Plethico India Ltd) , A.N.S , BODYFUELZ ,ENDURA , LACTOSE INDIA LTD , TARA's ,WELLSPRING , UNIVERSAL , OPTIMUM , MAX MUSCLE , MEGAPRO , PROLAB , TWINLAB , SAN , WEIDER ,MUSCLETECH , ISOPURE , ULTIMATE , NUTRITION , E.A.S , DYMATIZE ,A.P.N , M.R.I  & other companies .

NEED: 

NEED

FUTURE: 

FUTURE The total market size in India is very small compared to the global market but there is huge potential for these products

FUTURE: 

FUTURE The growth in the Sports Nutrition products will be fuelled mainly because of the changing lifestyle and increasing awareness about nutritional supplements.

Thanks & HAPPY SELLING: 

Thanks & HAPPY SELLING