SAMJIN PT

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Samjin Confectionery Co. March, 2003       Marketing Dept.

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BEFORE THE INTRODUCTION MAY. 2001 OUR TV CF(1)

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OUR TV CF(2) BEFORE THE INTRODUCTION FEB. 2002 ~

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OUR TV CF(3) BEFORE THE INTRODUCTION DEC.2002 ~

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OUR PRODUCTS INTRODUCTION MARKET SHARE CORE VISION 21st SALES PROMOTIONS PATENT SALES TURNOVER Contents 1 2 3 4 5 6 7

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1. INTRODUCTION 1) SAMJIN CONFECTIONERY CO. IS ~ ■ NAME OF THE COMPANY : SAMJIN CONFECTIOERY CO. ■ THE CHAIRMAN OF THE COMPANY : PARK, CHUNG-HO ■ FOUNDED : SINCE 1979 ■ MAIN PRODUCTS : “CHOCO MOCHI CAKE”, “GINSENG MOCHI CAKE”, “POIATTI”, “WELL-DONE CREAM & CHOCO”, “CHOCOCHO BAR”, “POIATTI”, etc. ■ THE CAPITALS : $ 2,000 (dollars in millions) ■ WORKERS : 100 ■ HEAD OFFICE : #1112-4, SANGCEON-RI, WHESEO-MYUN, GAPYUNG- GUN, GYONGGI-DO, KOREA ■ TRADING DEPT.: #402, YURIM B/D, 72-3, SAMJEON-DONG, SONGPA-KU, SEOUL, KOREA ■ HOMEPAGE : www.samjin.net

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Founded as Maeil Food (product: glutinous rice cake) in Seoul Relocation of main office in Gapyeong-Gun, Gyeonggi province Supply agreement contracted with the Roll wafers of Tong Yang Confectionery Co. Study on the extension of expiry date for “Choco Mochi Cake” with the Korean Food Research Institute researchers Awarded as the futuristic small/middle sized corporation of Gyeonggi province Invention patent right registered for “Choco Mochi Cake” Supply agreement contracted with Agricultural Cooperative Federation, Livestock Cooperative Federation and Army P.X. Awarded as an excellent taxpayer from the Director of the Office of National Tax Administration. Awarded as a grand prize from the venture corporation of Gyeonggi Province (New technique development corporation) Supply agreement contracted for “Choco Mochi Cake” with Lotte Confectionery Co. Jul. 1979 Sep.1993 Jul. 1995 Sep.1995 Apr.1998 May.1999 Oct.1999 Mar.2000 Sep.2000 Jul. 2001 1. INTRODUCTION 2) HISTORY

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FINANCE DEPT. PURCASE DEPT. #1 TEAM DISTRIBUTE DEPT. #2 TEAM QC LABORATORY SALES MANAGING DEPT. SALES TEAM MARKETING DEPT. RESEARCH CENTER COLLEGE CENTER OVERSEAS CENTER MANAGEMENT DEPT. MANUFACTURING DEPT. QUALITY CONTROL DEPT. TRADING DEPT. OVERSEAS SALES DEPT. 3) COMPANY CHAIN 1. INTRODUCTION

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This invention was related to the rice cake of which surface is spread and its manufacturing method. This item uses mixed materials of glutinous rice powder, rice powder and cornstarch as the main materials. And this item uses the cream product that is best suitable for conservation as the stuffing of the rice cake. At the same time, this provides the rice cakes in the multilateral forms on which processed chocolates are spread and its manufacturing method. As a result, this invention prevents aging of the rice cakes according to the passage of time and spoilage as blocking the propagation of germs. 1) PATENT SUMMARY 2. PATENT

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2. PATENT 2) CORE TECHNOLOGY

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2. PATENT 3) AWARD FROM THE GOVERMENT

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3. SALES TURNOVER 1) SALES STRUCRE Samjin Confectionery Co. USA CHINA JAPAN SINGAPORE OVERSEAS SALES …….

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3.3 6.7 8.4 12.5 15.0 0 5 10 15 20 25 1998 1999 2000 2001 2002 2003 YEAR $ MILLION 3. SALES TURNOVER 2) TURNOVER

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4. MARKET SHARE 2003 2004 2005 3) GROTH RATE

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LOTTE 20% HAITAI 10% CROWN 15% TONG YANG 47% 4. MARKET SHARE 4) MARKET SHARE(domestic market)

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LOTTE 20% HAITAI 10% CROWN 15% TONG YANG 47% 4. MARKET SHARE 4) MARKET SHARE(domestic market) SAMJIN 8%

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JAPAN CHINA TAIWAN SINGAPORE USA HONGKONG 2001 2002 55,000 40,000 20,000 25,000 30,000 35,000 100,000 60,000 22,000 30,000 33,000 40,000 4. MARKET SHARE 5) Overseas Market USD($)

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5. OUR PRODUCTS 1) CHOCO MOCHI CAKE

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5. OUR PRODUCTS 2) ROLL WAFERS

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5. OUR PRODUCTS 3) OTHER PRODUCTS GIFT SETS : RICE CAKE BIG HITS IN THE OTHER COUUTRIES

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6. SALES PROMOTIONS PROVIDE SALES PROMOTIONS Co-Research PR Marketing assistance Sales assistance Develop New Items Distributing Best Prices Samjin Confectionery Co.

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7. CORE VISION 21st VISION Samjin Provides Dreams And Loves For Our Children. Venture Technique Nutrition Delicious Taste Health Best Prices …

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Samjin Confectionery Co.

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Samjin Confectionery Co.

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Samjin Confectionery Co. Thank you for your attention!!