Ecot pres

Slide1: 

January 2006 Michael Marzolini Chairman and CEO

Methodology: 

Methodology In total, 1,260 interviews were conducted with a representative sample of Canadians 18 years of age and older across the country. A sample of this size will provide results accurate to within +2.8%, nineteen times out of twenty. All interviews were conducted between December 5th and December 11th, 2005.

Perceptions of Canada’s Economy: 

3% Which of the following best describes how you feel about Canada’s economy? Is the economy in a severe recession, a mild recession, a period of moderate growth, or a period of strong growth? Perceptions of Canada’s Economy

Perceived Personal Financial Situation: 

Perceived Personal Financial Situation Thinking of your overall financial situation, over the past few years, would you say you are getting ahead, holding your own or losing ground?

Household Income vs. Cost of Living: 

Household Income vs. Cost of Living 35% 45% 45% 11% 7% 51% Do you think that your household income this year will more than keep pace with the cost of living, keep pace with it, or fall behind the cost of living?

Likelihood of Job Loss in Next 12 Months: 

% who believe that it is either “somewhat or very likely they or someone in their household may lose his/her job in the next 12 months” How likely do you think it is that you or a member of your immediate family may lose his or her job in the next twelve months? Likelihood of Job Loss in Next 12 Months

Perceived Effect of Canadian Dollar’s Value on National Economy and Personal Economic Situation: 

As you may know, the value of the Canadian dollar has increased significantly in relation to the American dollar over the past year. In your opinion, does the increased value of the Canadian dollar positively or negatively affect the Canadian economy? In your opinion, has the increased value of the Canadian dollar had a positive or negative effect on your own personal economic situation? Perceived Effect of Canadian Dollar’s Value on National Economy and Personal Economic Situation

Impact of Federal Election Results on Personal Standard of Living: 

Thinking about the current federal election, do you believe that the results will improve your standard of living a lot, improve it somewhat, have no effect, worsen it somewhat, or worsen it a lot? Impact of Federal Election Results on Personal Standard of Living

Political Party Best Able to Improve Personal Standard of Living: 

Liberal CPC NDP Other None Not Sure/Don’t Know Which political party, if elected, would likely best improve your standard of living? Political Party Best Able to Improve Personal Standard of Living

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