Pay Attention 092904

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Please pay attention when you drive ...: 

Please pay attention when you drive ... Somebody’s Future Depends on You Update for the Board of Directors September 29, 2004

October 4 - 8 is national Drive Safely Work Week.: 

October 4 - 8 is national Drive Safely Work Week. Motor vehicle crashes are the leading cause of work-related fatalities. Cuts away at the business bottom line. Significant impacts on local and state governments

The “Drive Safety To, From, and While-at Work Quiz”: 

The 'Drive Safety To, From, and While-at Work Quiz' partnership with Monsanto 20 questions on www.ewgateway.org use humor to hook your attention.

1. One of three fatal crashes in St. Louis is caused by:: 

1. One of three fatal crashes in St. Louis is caused by: a) bad roads b) drivers not paying attention c) faulty brakes d) speeding

6. Take care of personal grooming needs (shaving or applying make-up):: 

6. Take care of personal grooming needs (shaving or applying make-up): a) only when the traffic is very light and you are in the right-hand lane b) only when congestion has everyone at a near stand-still c) only when stopped at a red light d) none of the above

In fact, this subject is not funny at all. : 

In fact, this subject is not funny at all. One-third of all crash deaths are the result of inattention For every death, 12 people are permanently disabled Many more are affected.

Four causes: 1) biomechanical: 

Four causes: 1) biomechanical Changing the radio, tape, CD 66 % of those surveyed (NHTSA) Most prevalent among under 20 Parents with young children

2) auditory: 

2) auditory talking with others in the car – 81% C making a phone call – 25% taking a phone call – 26 % 12 of 24 using a headset missed their exit (U of Utah) 3 of 24 talking to passenger missed

3) cognitive: 

3) cognitive getting 'lost in thought' – impossible to quantify getting drowsy – 37% have nodded off at least once most prevalent among aged 20-29

4) visual: 

4) visual looking for something inside the car – 14 % those in crashes looking at something outside the car – 23 % a split second can be devastating

Slide11: 


Lost:: 

Lost: A 51 year old Franklin County resident C Somebody’s wife, mother, step-mother, grandmother, daughter, sister, niece, aunt, sister-in-law, cousin, and friend. C Many others were affected.

What does the future hold?: 

What does the future hold? More multi-tasking in the car C Technology: e-mail Internet, electronic navigation, news and entertainment C Aggressive driving on the rise – 40% note an increase in past year.

Where do we go from here?: 

Where do we go from here? Drive Safely To, From, and While-At Work Quiz C Funding for a media campaign C TravelSafe Communities Network Safety Conference, November 19 Strategies for 2005