Presentation Transcript
Please pay attention when you drive ...: Please pay attention when you drive ... Somebody’s Future Depends on You Update for the Board of Directors
September 29, 2004
October 4 - 8 is national Drive Safely Work Week.: October 4 - 8 is national Drive Safely Work Week. Motor vehicle crashes are the leading cause of work-related fatalities.
Cuts away at the business bottom line.
Significant impacts on local and state governments
The “Drive Safety To, From, and While-at Work Quiz”: The 'Drive Safety To, From, and While-at Work Quiz' partnership with Monsanto
20 questions on www.ewgateway.org
use humor to hook your attention.
1. One of three fatal crashes in St. Louis is caused by:: 1. One of three fatal crashes in St. Louis is caused by: a) bad roads
b) drivers not paying attention
c) faulty brakes
d) speeding
6. Take care of personal grooming needs (shaving or applying make-up):: 6. Take care of personal grooming needs (shaving or applying make-up): a) only when the traffic is very light and you are in the right-hand lane
b) only when congestion has everyone at a near stand-still
c) only when stopped at a red light
d) none of the above
In fact, this subject is not funny at all. : In fact, this subject is not funny at all. One-third of all crash deaths are the result of inattention
For every death, 12 people are permanently disabled
Many more are affected.
Four causes: 1) biomechanical: Four causes: 1) biomechanical Changing the radio, tape, CD
66 % of those surveyed (NHTSA)
Most prevalent among under 20
Parents with young children
2) auditory: 2) auditory talking with others in the car – 81%
C making a phone call – 25%
taking a phone call – 26 %
12 of 24 using a headset missed their exit (U of Utah)
3 of 24 talking to passenger missed
3) cognitive: 3) cognitive getting 'lost in thought' – impossible to quantify
getting drowsy – 37% have nodded off at least once
most prevalent among aged 20-29
4) visual: 4) visual looking for something inside the car – 14 % those in crashes
looking at something outside the car – 23 %
a split second can be devastating
Slide11:
Lost:: Lost: A 51 year old Franklin County resident
C Somebody’s wife, mother, step-mother, grandmother, daughter, sister, niece, aunt, sister-in-law, cousin, and friend.
C Many others were affected.
What does the future hold?: What does the future hold? More multi-tasking in the car
C Technology: e-mail Internet, electronic navigation, news and entertainment
C Aggressive driving on the rise – 40% note an increase in past year.
Where do we go from here?: Where do we go from here? Drive Safely To, From, and
While-At Work Quiz
C Funding for a media campaign
C TravelSafe Communities Network
Safety Conference, November 19
Strategies for 2005