Slide1 : Wednesday, July 13, 2005 Integrated Web Platform Strategy for the
U.S. Consulates
Slide2 : Information Access & Dissemination
Provide continuous access to information (24 hrs/day, 7 days/wk)
Effectively disseminate important and time sensitive information; e.g.: News, Voter Registration, Cultural Events, …
Effectively make various types of information available to users: Static Text, PDF Documents, Searchable Directories, Images, Videos, Music, etc.
Increase awareness: all categories of information are available through one source
Importance & Benefits of a Web Site
Slide3 : Increased Efficiency for Site Users
The population is increasingly becoming adept at finding information and completing tasks online
The population is increasingly expecting to find helpful information and have opportunities to complete tasks online.
Site users can help themselves online, by:
Getting answers to frequently asked questions (FAQ’s)
Reviewing available services provided by consulates
Staying in touch with the Philippines and Philippine culture
Site users can save time by using a Consulate web site
Importance & Benefits of a Web Site
Slide4 : Importance & Benefits of a Web Site Increased Efficiency for Consulate Staff
Reduce incoming phone calls to the Consulate
Decrease workload of Consulate Staff
Online forms can eliminate need for electronic data entry
Online payment transactions can reduce manual handling of financial transactions
Ability to direct users to an informative web site
Easy Means of Informing Your Target Audiences
Place posters in the Consulates
Make take-home brochures about the web site available in the Consulate
Inform callers that much information and an increasing number of services can be completed through the web site that could save them time
Slide5 : Philippine Consulate of San Francisco - Web Site Features - “Look & Feel”
Visual Design
Clean & professional appearance
Effective layout of information
Multifaceted Home Page:
“Latest News” shows site content is fresh and adds a point of interest
Direct access to important or often-used information via “Quick Links”
Links for Staff to log into Web Mail
Slide6 : Philippine Consulate of San Francisco - Web Site Features - “Look & Feel”
Flexible, yet cohesive page layout possibilities
Home News Philippine Center Forms
Slide7 : Philippine Consulate of San Francisco - Web Site Features - “Look & Feel”
Strategic core design enables easy & efficient flexibility, for:
Adding parallel web sites, e.g. for other Consulates
Future design updates
1) Top Banner Graphic 2) Left Side Graphic 3) Footer Edge Graphics
Slide8 : Usability
Easy, simple navigation
Separation of main and secondary navigation elements
Philippine Consulate of San Francisco - Web Site Main Navigation: access to primary information & features Utility Navigation: access to secondary information
Slide9 : Usability
Consistent “You Are Here” navigation feedback:
Philippine Consulate of San Francisco - Web Site Main Navigation Utility Navigation Secondary Navigation
Slide10 : Usability
User friendly categorization of information where possible: Philippine Consulate of San Francisco - Web Site Passport Services FAQ category 2 Passport Services FAQ category 1 Passport Services FAQ category 3 Passport Services FAQ category 4
Slide11 : Benefits of a Consistent Web Platform Design / Branding
A great opportunity to establish a unified presence
11 Web sites that share a common look and feel create a strong, consistent image of the Philippines and the Philippine Consulates
A consistent image demonstrates:
Professionalism
Commitment
Coordination
Solidity & Strength
Continuity
Slide12 : Benefits of a Consistent Web Platform Usability
Anyone needing to reference more than one Consulate web site will immediately feel at home and quickly find what they are looking for (e.g. someone moving or looking up information for a relative in another region of the U.S.)
Ensures consistent ease-of-use and clear content organization across all Consulate web sites
Slide13 : The Inefficiency of Non-Integrated Web Architecture 11 Web Sites that look & function completely independent of each other
11 Different Web Site Structures & Frameworks
Multiple Independently Developed Web Application Modules each serving only 1 Web site
11 Different Web Maintenance Processes working with different tools
11 Different Web Server & Software Packages Module
D Web Server Web Site 1 Server Software Web Site 2 Web Site 11 Web Server Server Software Web Server Server Software
Slide14 : Common Web Application Components
Fully leverage any web services and applications across all web sites
Dramatically save on development costs: Develop one web application module once and use for 11 Web sites
New Web applications can be inserted quickly into all 11 web sites
Future updates to web applications automatically roll-out to all Consulate web sites
The Power of a Shared Web Architecture
Slide15 : The Power of a Shared Web Architecture Web Server Application
Modules, e.g.: Shared Web Server, Software & Web Application Modules Common Web Template Framework Web Site 1 Web Site 2 Web Site 3 Web Site … Web Site 10 Web Site 11 Module
A Module
B Module
C Web Server Software (Forms, Searchable
Directory, eCommerce) Module
D Module
E One Hosting Environment One Module for each Functional Application One Web Site Structure – Eleven Sites
Any Web Site Connects to Any Module
Slide16 : Save on Maintenance
Efficient, cost effective maintenance: Sites based on the same platform and managed by the same team will reduce web maintenance costs across all Consulate web sites, since all site maintenance is handled in consistent, efficient manner from one location.
Maintain and service one
This will also ensure that the visual and usability design standards are maintained across all web sites
The Power of a Shared Web Architecture
Slide17 : Examples
Develop common web application modules that drive all Consulate web sites:
Online Forms Application & Database
Online Administrative Modules Enable Consulate workers to review online submissions, etc.
Database-driven Searchable Directories (e.g. Filipino-American Organizations) with password restrictions
Content Management System
One Content Management System could be used to efficiently maintain content on all 11 web sites.
eCommerce
Possibility to leverage one eCommerce platform for use on all 11 web sites. (Would require some coordination for disbursing funds to individual consulates)
Online payment for submitting registration forms
Processing of fees for Consular ID’s for example
The Power of a Shared Web Architecture
Slide18 : Shared Web Architecture: Next Steps Next Steps
Review and assess high-level online content needs across all U.S. Consulates
Evaluate how much and what type of information needs to be updated, how often and by whom
Define preferred work flow for site updates - evaluate integration of content management system
Review and assess high level functional needs for the consulate web sites in the near term (next 1 to 2 years), e.g:
Online form submission and capture in database
Searchable directories
Online Payment, …
Define desired adjustments (if any) to potential Core Web Site: www.philippineconsulate-sf.org
Slide19 : Shared Web Architecture: Next Steps Next Steps (continued)
Create individual “Look & Feel” design components for 10 Consulate Web Sites (includes reviews, adjustments until approved)
Enhance structural framework of the core web site in preparation for site duplication
Create Parallel Web Sites for all Consulates:
Duplicate Web Site structure from the Core Web site
Add Consulate specific content and design elements
Launch Consulate Web Sites
Begin Development of Application Modules that all web sites will benefit from.
Slide20 : Wednesday, July 13, 2005 Renovation Project Philippine Consulate
San Francisco
Slide21 : Renovation Project - Before Pictures Before the Renovation
Slide22 : Renovation Project - After Pictures After the Renovation
Slide23 : Renovation Project - After Pictures After the Renovation
Slide24 : Renovation Project - After Pictures After the Renovation
Slide25 : Wednesday, July 13, 2005 The Philippine Center
2004 Annual Report
Slide26 : “Through strong reliance on the basic philosophy that the customer is king, sound policies on property operations, aggressive rehabilitation of the building facilities and new business developments – we have completely put PCMB back on the trail of profitability.”
2004 PCMB Board of Directors 2004 Annual Report We Emphasized the Basics
27 : 27 The strategy of maximizing income potential through an aggressive lease strategy coupled with optimum conservation of assets of PCMB resulted in one of the highest incomes posted by PCMB in its 30 year history.
All good indicators of a profitable PCMB started surfacing during the second half of 2004. Income before taxes in 2004 was $ 100,682, up from from a net loss of $ 195,819 in 2003. 2004 Annual Report Financial Highlights Rental Revenue
Total Expenses
Income (Loss) before Tax
Total Assets
Occupancy Rate 840,296
761,445
100,682
3,142,170
68% 600,263
815,144
(195,819)
3,080,827
49%
Slide28 : 2004 Annual Report Financial Highlights Return on Assets
Return on Equity
Liquidity Position
Debt to Equity Ratio
Debt Ratio 2004
3.18%
3.26%
11.4:1
0.024
0.023 2003
-6.3%
-6.5%
8.6:1
0.039
0.037 * The net loss in 2003 was $195,819 *
Slide29 : Philippine Center / PCMB SF Web Site