logging in or signing up Dillon FunSchool Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 82 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: June 18, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: Slide2: What are Alternative Media? Formerly 'the dissident press' 'Anyone can be a publisher' Heavy use by 'Generation Y' Slide3: Why Study Alternative Media? Increased consumer preference Influence on socio-cultural views Political effect Slide4: Sampling Frame: How Derived? Recommendation by Chris Atton Newspaper / Magazine reviews Current-event-oriented agencies Longevity andamp; relative popularity Slide5: Sites Evaluated: www.alternet.org http://counterpunch.com www.dailykos.com www.drudgereport.com www.indymedia.org www.instapundit.com Slide6: Sites Evaluated: www.mediachannel.org www.motherjones.com www.moveon.org www.nationalreview.com www.oneworld.net www.papertiger.org Slide7: Sites Evaluated: www.progressive.com www.rense.com www.schnews.org.uk http://slate.msn.com www.squall.co.uk www.villagevoice.com Slide8: Content analysis of 18 Alt Media sites Procedures Timeframe: June 7 – June 19, 2004 Unit of analysis: Entire site w/'index' focus Coders visited each site 4 times Secondary coder checked reliability Most variables coded on 7-point Likert scale Analyses performed with SPSS software Slide9: Alt Media defy easy classification Assessment Difficulties Revenue andamp; circulation goals differ Non-traditional marketing Difficulty applying quantitative measures Slide10: Self-presentation Key Variables Political Ideology Journalistic Diversity andamp; Objectivity Degree of Professionalism Use of graphics Update schedule Iraqi War / President Bush / Reagan death Slide11: 78% do not self-brand as radical / extreme Results Almost all sites were irreverent of existing social order, using punditry andamp; humor Exception: OneWorld.net Revenue generation greatly varied Most sites were liberal in tone Non-advertiser supported … liberal Exception: Drudge, National Review, Slate Slide12: 80% advocated liberalized social change Results Traditional editorial objectivity - LOW 4 sites had responsible fact-sourcing The most non-objective produced with 'horizontal' production model Mostly 'anti-big-media' Non-advertiser supported … liberal Most are polarizing – not uniting Slide13: Half of the sites featured news, information andamp; opinion on Iraqi War War in Iraq Info usually atop Index page / very visible Most weren’t concerned with hourly news Slide14: War Views vs. Editorial Diversity Slide15: All but 5 sites engaged in 'Bush-bashing' 'Bush-bashing' 13 of 18 sites proffered no alternative candidate or preferred party stance Notable: MoveOn.org 14 sites – 'Anybody but Bush' Slide16: 'Bush-bashing' Source: Rense.com Slide17: 'Bush-bashing' Source: Squall.co.uk Slide18: When used as a dependent variable in a one-way ANOVA…'Bush-bashing' largely explained by… 'Bush-bashing' Sites’ anti-war sentiment (p andlt; .001) Liberalness of political rhetoric (p andlt; .01) Slide19: What’s the alternative? Conclusions Eager to change society…few state how Quick to differentiate themselves from traditional media Strive to embolden social consciousness Demographics of new media users suggests the importance of alt media Future research: End user effects Slide20: Vitriolic Semantic Touchstones Indulgent Insurgent Activist Adversarial Cynical Anti-sites Resistance Anti-Partisan Provocative Rhetoric to Sting You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Dillon FunSchool Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 82 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: June 18, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: Slide2: What are Alternative Media? Formerly 'the dissident press' 'Anyone can be a publisher' Heavy use by 'Generation Y' Slide3: Why Study Alternative Media? Increased consumer preference Influence on socio-cultural views Political effect Slide4: Sampling Frame: How Derived? Recommendation by Chris Atton Newspaper / Magazine reviews Current-event-oriented agencies Longevity andamp; relative popularity Slide5: Sites Evaluated: www.alternet.org http://counterpunch.com www.dailykos.com www.drudgereport.com www.indymedia.org www.instapundit.com Slide6: Sites Evaluated: www.mediachannel.org www.motherjones.com www.moveon.org www.nationalreview.com www.oneworld.net www.papertiger.org Slide7: Sites Evaluated: www.progressive.com www.rense.com www.schnews.org.uk http://slate.msn.com www.squall.co.uk www.villagevoice.com Slide8: Content analysis of 18 Alt Media sites Procedures Timeframe: June 7 – June 19, 2004 Unit of analysis: Entire site w/'index' focus Coders visited each site 4 times Secondary coder checked reliability Most variables coded on 7-point Likert scale Analyses performed with SPSS software Slide9: Alt Media defy easy classification Assessment Difficulties Revenue andamp; circulation goals differ Non-traditional marketing Difficulty applying quantitative measures Slide10: Self-presentation Key Variables Political Ideology Journalistic Diversity andamp; Objectivity Degree of Professionalism Use of graphics Update schedule Iraqi War / President Bush / Reagan death Slide11: 78% do not self-brand as radical / extreme Results Almost all sites were irreverent of existing social order, using punditry andamp; humor Exception: OneWorld.net Revenue generation greatly varied Most sites were liberal in tone Non-advertiser supported … liberal Exception: Drudge, National Review, Slate Slide12: 80% advocated liberalized social change Results Traditional editorial objectivity - LOW 4 sites had responsible fact-sourcing The most non-objective produced with 'horizontal' production model Mostly 'anti-big-media' Non-advertiser supported … liberal Most are polarizing – not uniting Slide13: Half of the sites featured news, information andamp; opinion on Iraqi War War in Iraq Info usually atop Index page / very visible Most weren’t concerned with hourly news Slide14: War Views vs. Editorial Diversity Slide15: All but 5 sites engaged in 'Bush-bashing' 'Bush-bashing' 13 of 18 sites proffered no alternative candidate or preferred party stance Notable: MoveOn.org 14 sites – 'Anybody but Bush' Slide16: 'Bush-bashing' Source: Rense.com Slide17: 'Bush-bashing' Source: Squall.co.uk Slide18: When used as a dependent variable in a one-way ANOVA…'Bush-bashing' largely explained by… 'Bush-bashing' Sites’ anti-war sentiment (p andlt; .001) Liberalness of political rhetoric (p andlt; .01) Slide19: What’s the alternative? Conclusions Eager to change society…few state how Quick to differentiate themselves from traditional media Strive to embolden social consciousness Demographics of new media users suggests the importance of alt media Future research: End user effects Slide20: Vitriolic Semantic Touchstones Indulgent Insurgent Activist Adversarial Cynical Anti-sites Resistance Anti-Partisan Provocative Rhetoric to Sting