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Building Partnerships: 

Building Partnerships the way ahead for value- added services Andreas Fink CTO & Vice President Global Networks Inc.

What is a value added service?: 

What is a value added service?

What is a value added service?: 

What is a value added service? It’s a service with a content representing a value!

Examples: 

Examples Airtravel Lookup send “ZURICH to SAO-PAULO 21MAR2002” get “Swissair SR146 22:45 ZRH” “British Airways BA999 17:15 ZRH via LHR”

Examples: 

Examples Ringtones send “RING Anastacia - Paid my dues” get a ringtone with the Song.

Examples: 

Examples Logo’s send “LOGO SMSRELAY” get

Examples: 

Examples Alarming System Event occurs. get “ALARM TYPE 1 (BURGLAR) OBJECT 1276” “CALL POLICE?” send “1276:1 POSTPONE REASON=CHECKING” get “ALARM 1276:1 POSTPONED” send “1276:1 CANCEL REASON=FALSE ALARM” get “ALARM 1276:1 CANCELED”

Examples: 

Examples Speed checking by radar get “New Radar Trap at Schwarzwaldallee 16, Basel”

Examples: 

Examples Read your e-mail by SMS Receive notification that you received an e-mail on your mailbox. Receive notification that someone left you a message at your office’s voicemail system. Receive a calendar event from your secretary.

The content is the value!: 

The content is the value!

How to earn money with content?: 

How to earn money with content? Identify the value

How to earn money with content?: 

How to earn money with content? Identify the value Get the content

How to earn money with content?: 

How to earn money with content? Identify the value Get the content Sell the content

How to do it?: 

How to do it? Let someone else do it for you!

How to earn money with content?: 

How to earn money with content? Identify the value Get the content Sell the content

Market Study: 

Market Study USA Competitive carriers “Do everything our selves” attitude Limited services Unhappy customers Limited revenue

Market Study: 

Market Study Europe Collaborative carriers “join and share” attitude Very high count of services Happy customers High additional revenue

Market Study: 

Market Study Latin America? Its up to you to choose now!

Technical Parts: 

Technical Parts MSC (Mobile Switching Center) Creates billing records SMSC (Short message service center) Storage & delivery of SMS Service Provider Converting between protocols, aggregates services & operators, acts as clearing house. Content Provider Offers the content.

SMS Services for Carriers: 

SMS Services for Carriers

Interactive Services (poll) User requests information : 

Interactive Services (poll) User requests information User requests information and sends SMS "WEATHER LONDON" to +9791 9791 9791 or „123“ Interactive Services Platform Gateway SMSC MSC

Interactive Services (poll) Request gets forwarded : 

Interactive Services (poll) Request gets forwarded SMSC detects destination as short ID and forwards it to the appropriate interactive services platform Interactive Services Platform Gateway SMSC MSC

Interactive Services (poll) Request gets answered : 

Interactive Services (poll) Request gets answered Interactive Services Platform analyses request and replies: "London 25 degrees, cloudy" Interactive Services Platform Gateway SMSC MSC

Interactive Services (poll) Answer gets delivered : 

Interactive Services (poll) Answer gets delivered SMSC delivers answer to phone Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) User subscribes to information …: 

Interactive Services (push) User subscribes to information … User requests information Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) …by sending an SMS : 

Interactive Services (push) …by sending an SMS …by sending an SMS "STOCK SMSRELAY > 20$" Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) … by requesting it over the internet: 

Interactive Services (push) … by requesting it over the internet ... through the web Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) … by any other means: 

Interactive Services (push) … by any other means ... or any other means ? Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) An event occurs starting a trigger: 

Interactive Services (push) An event occurs starting a trigger trigger Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) Message gets sent: 

Interactive Services (push) Message gets sent Triggered message gets delivered to all subscribers STOCK SMSRELAY 21.5$ Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) Another trigger occurs: 

Interactive Services (push) Another trigger occurs Another trigger occurs Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) Another Message gets sent: 

Interactive Services (push) Another Message gets sent Triggered message gets delivered to all subscribers "Stocksplit SMSRelay 1:2" Interactive Services Platform Gateway SMSC MSC

Interactive Services (push) Unsubscribe: 

Interactive Services (push) Unsubscribe …until user unsubscribes Interactive Services Platform Gateway SMSC MSC

Technical Infrastructure: 

Technical Infrastructure SMSRelay SMSC: runs on standard Sun platform Unix operating system Fault tolerant / redundant High availability Good price/performance ratio

Technical Infrastructure: 

Technical Infrastructure SMSRelay Gateway Service Runs on server farm for high availability and scaleability. Can easily be customized to specific needs. Translates complex SMSC message to simple HTTP calls almost any system can understand. Makes delivering content very easy by providing it on a webpage. Works with many SMSC platforms. Supports WAP gateway functionality too.

Technical Infrastructure: 

Technical Infrastructure Content Provider „Interactive Services Platform“ Simply a Webserver.

Requirements: 

Requirements Required Connectivity: SS7 Link to SMSRelay STP SMSC needs to be globally adressable TCP/IP Connectivity between SMSC, SMPP Gateway and Interactive Services Platforms. Recommended Connectivity: Internet Connectivity to connect to external application providers and to supply content from the internet.

Billing: 

Billing Sources: MSC creates instant billing records SMSC can create billing records Gateway can create billing records Interactive Services platforms can create billing records. Processing: By carriers billing software Timing In batch or live

Revenue Streams:: 

Revenue Streams: Person to person messaging Charge per single message Charge flat rate per month Interactive services Charge per requested information Ring Tones Phone Logos (Operator Logos) Stock information SMS to Email and Email to SMS Weather information, Sports results, News etc .etc…

Revenue Potential:: 

Revenue Potential: Currently as an average world wide a mobile user is sending approx. 40 messages a month as average. Users sending >300 messages a month are no exceptions. Prices vary between 0.05$ and 0.30$ per message depending on country and carrier Interactive services like ringtones, operator logos tend to be a hype and have much higher revenue due to the fact that those services are usually charged around 1 US$.

Conclusion:: 

Conclusion: SMS is a high revenue stream for mobile operators Users want it, users use it and they pay for it! Interactive services further enhance your offerings Build Partnerships! Interactive service providers and their content providers are a key element as they bring you lots of valuable information and are very easy to be added.

Your partner for carrier level short messaging services : 

Your partner for carrier level short messaging services Questions and Answers Global Networks Inc. Schwarzwaldallee 16 4058 Basel Switzerland www.global-networks.ch Global Networks Inc. 330 Washington Blvd. Marina Del Rey, CA 90292 USA

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