Puppet advertising :
Puppet advertising Corporations pretending to be people
Used to gain information about public
Deceptive advertising
Used to create hype about new products
Private info online :
Private info online AOL provides user searches to the public
People feel that their privacy is being violated
Social networking sites give personal information online
Social networking :
Social networking Personal information about minors availible online
Children at risk
FTC has fined Xanga, Heresey’s and Mrs. Fields.
User marketing :
User marketing Malibu and Chevy call to users for advertising
Risky advertising
Uncontrolled message
Backfires and users create negative press about products