Hort Ser Org Element 3 PP

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HORTICULTURE F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010

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Credits 5 Unit standard 771 Level 3 version 4 HORTICULTURE F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 Why does a certain crop grow better HERE THAN HERE

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 There are six different crops that we will look at Grapes Orchids Greenhouse Tomatoes Pipfruit Potatoes Paeonies

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 REQUIRE Good light & sunshine hours Long summer length Soil Type Rainfall 300 – 350 mm Access to irrigation

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MARKETING New varieties under PVR Enza main exporter Pipfruit NZ controlled Asian becoming important Large supermarkets purchase direct

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MANAGEMENT Small fulltime staff Large seasonal picking staff Extra staff for pruning Short time frame from picking to pack house Traceability becoming important Product coolstored to market Specialist consultants

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 REQUIRE Good light & sunshine hours Seasonal picking staff Extra staff for pruning Frost free Irrigation North facing blocks

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MARKETING Contract grower or Own winery or Contract wine maker Own marketing or agent Cellar door sales

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MANAGERMENT Small full time staff Seasonal pruning staff Specialised consultants Pressure on tanks at harvest No specialised transport required

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 REQUIRE Good sunshine hours Average rainfall Frost free growing Irrigation Good draining soil

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MARKETING Contract growing for processing or Contract growing for supermarkets or Selling on open market One large grower / wholesaler Also seed growers

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MANAGERMENT Large machines used on all aspects of growing Specialised consultants Standard transport Small year round staff Storage for non harvesting times

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 REQUIRE Very stable temperatures Specialised feeding Hydroponically grown Year round staff Good light conditions

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MARKETING Contracted to supermarket Sold through commission firm Require 52 weeks supply Usually packed to buyer requirements Some export

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MANAGERMENT Steady all year round staff Plants bought in at 4-6 weeks Specialist consultants Standard transport Picking and lateral / layering main labour hours Bee pollination

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 REQUIRE Good sunlight Indoor growing Irrigation Frost free Specialised growing mix Specialised feeding

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MARKETING Mainly export Colour fashion Large percentage sold through exporter NZ $ dictates profitability Can be sold fix price or at auction overseas Refrigerated / air freight

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MANAGERMENT Increased staff at picking Flowers tied up to keep straight, labour intensive Specialised consultants Short time between picking dispatch Fumigation / refridgeration required

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 REQUIRE Winter frosting Wind shelter Hail protection in some areas Good disease control Good draining soil

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MARKETING Mainly exported Through flower exporter Fixed or auction selling prices Timing on colour important particularly USA for high value Fumigation / refridgeration required

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F King 12-11-2010 Unit Std 771 © Tai Poutini Polytechnic 2010 MANAGERMENT Small number sole income growers Large staff picking /packing Fumigation for USA essential Short pick pack dispatch time Low work load during year