VM MediaKit UK

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AUDIENCE PRESENTATION SUMMARY INTERNATIONAL Concept Going away on holiday or business? Need maps or driving directions for Europe? www.ViaMichelin.co.uk offers a wide range of digital travel assistance services to help motorists and travellers prepare for trips in the UK and throughout Europe. Services Route planning in the UK and Europe Local road maps for the UK and Europe Weather forecasts for over 750 major cities throughout Europe Traffic updates for the UK Access to a selection of hotels and restaurants recommended in the renowned Michelin Guide: details of over 70,000 hotels and restaurants throughout Europe Access to The Michelin Green Guide: information on over 21,000 tourist attractions in Europe Exclusive ViaMichelin magazine: twice a month, discover the latest updates on new technology, the motoring world plus a selection of travel locations and events e-commerce store: with just a few clicks, buy a wide range of ViaMichelin products online www.viamichelin.co.uk A powerful audience which is constantly growing: more than 2 million unique users per month in the UK in 2005. Dual affinity between the world of travel and motoring – reaching consumers interested in both segments. No. 1 Pan-European website** in the Travel sector with more than 15 million unique users per month. A wide range of advertising formats incorporating the latest market requirements. Geo-targeting opportunities: cities, counties, regions, countries UK website: 2,416,000 Unique Users* 93,126,000 Ad Impressions* In Europe * Source: Dart, UK Site, March 2006 #1 Pan-European website in Travel sector, ViaMichelin is available in 5 languages and can target users in 9 countries* * including Belgium, Switzerland, Netherlands and Austria 1 370 000 UU 2 070 000 UU 1 460 000 UU 2 390 000 UU 4 310 000 UU

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AUTOMOTIVE ViaMichelin is the reference website for automotive fans: 92% of website visitors own at least one car 96% of website visitors own at least one car, including: Small City Car (Renault Clio, Nissan Micra…): 25.2 % Small Family Car (Ford Escort, Peugeot 306…): 35% Large Family Car ( Ford Mondeo, Vauxhall Vectra…): 32% Executive Car (Mercedes Benz C Class..): 20.7% sportscar (Ferrari, Jaguar, MG...): 9.5% 8.2% of visitors intend to buy a new car within the next 6 months 9.7 % of visitors intend to buy a second hand car within the next 6 months They use the Internet as an information source before buying: cars: 60% car accessories (car stereo, navigation software …): 35% 13,2 % of ViaMichelin users buy cars and accessories online OVERALL AUDIENCE OVERALL PROFILE 24.2 % of ViaMichelin website visitors work in high-level managerial positions (company director, doctor, etc.) (ind: 157) High-income visitors: 28.2 % earn over £3,200 net each month Affluent visitors, they are the main purchase decision-makers in various sectors including: IT: 29 % (ind: 166) Transport and Travel: 20 % (ind: 189) Marketing: 20% (ind: 159) Human Resources: 19% (ind: 167) Banking and Finance: 18% (ind: 174) They are well equipped, owning high-tech products, such as: PCs and laptops: 79% (ind: 117) DVD Player: 62% (ind:94) MP3 Player/ iPod: 26.5 % (ind: 73) The audience consists of: Men: 81.5 % (ind: 152) 35 years old and more: 94.3 % 50 years old and more: 71.3 % (ind: 286) Living in households of 3 or more people: 38 % 52 % of the website visitors live in a city of less than 50,000 inhabitants. 79 % of visitors have been using the Internet for more than 5 years, 69% of visitors use the Internet several times a day and 93% of visitors buy online. Loyal website visitors: ViaMichelin visitors generally return to the website twice a month. The average visit per visitor is 6.6 minutes. Source:Novatris- October/ November 2005 Example of advertorial integration within the automotive channel: (co-branded page dedicated to the brand/ product) 34.3 % of website visitors has a strong interest in the automotive industry.

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ViaMichelin visitors are BIG TRAVEL consumers 72.5 % of website visitors has a strong interest in travel and tourism 54% of visitors are planning to go on holiday at least once or twice this year. Their annual holiday budget is significant: 23% spend between £2,000 and £3,999 51 % spend over £4,000 Before heading off on holiday, they use the Internet to prepare for their trip, especially in purchasing: Hotel / B&B: 80% Airline tickets: 81% Train tickets: 56 % Car rental: 49% Package holidays: 36% And they buy directly online: Hotel rooms: 52% Ferry crossings: 50% Flight tickets: 46% Train tickets: 41% OVERALL AUDIENCE OVERALL PROFILE TRAVEL The audience consists of: Men: 81.5 % (ind: 152) 35 years old and more: 94.3 % 50 years old and more: 71.3 % (ind: 286) Living in households of 3 or more people: 38 % 52 % of the website visitors live in a city of less than 50,000 inhabitants. 79 % of visitors have been using the Internet for more than 5 years, 69% of visitors use the Internet several times a day and 93% of visitors buy online. Loyal website visitors: ViaMichelin visitors generally return to the website twice a month. The average visit per visitor is 6.6 minutes. 24.2 % of ViaMichelin website visitors work in high-level managerial positions (company director, doctor, etc.) (ind: 157) High-income visitors: 28.2 % earn over £3,200 net each month Affluent visitors, they are the main purchase decision-makers in various sectors including: IT: 29 % (ind: 166) Transport and Travel: 20 % (ind: 189) Marketing: 20% (ind: 159) Human Resources: 19% (ind: 167) Banking and Finance: 18% (ind: 174) They are well equipped, owning high-tech products, such as: PCs and laptops: 79% (ind: 117) DVD Player: 62% (ind:94) MP3 Player/ iPod: 26.5 % (ind: 73) Source:Novatris- October/ November 2005 Opportunity to integrate advertorial position in the magazine’s articles ViaMichelin has developed a large content dedicated to travel, including tourist guides covering more than 80 destinations in Europe, catering for both holiday and week end breaks.

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PREMIUM FORMATS Advertorial Made-to-measure editorial content devoted to your brand, products and services An advertising format offering strong brand association with ViaMichelin Home Page Sponsorship Home page full sponsorship on 1 week max. Ideal for drawing the user's attention. An exclusive partnership to benefit from ViaMichelin's awareness and support 1.3 million imp per week (about 40 % UK IPs) Route Planning & Maps Section Sponsorship Exclusive gif on the result pages of the two most popular sections (maps and route planning) The best choice to multiply page views with low cpm 26 million imp per month Unparalleled integration which enables the advertiser to remain in contact with website visitors as they travel through the website. A direct method suitable for image and brand enhancement. 130*130 pixels. Accessed from the Home Page through a dedicated insert and hosted in the magazine section Content which can also be published in the bi-monthly newsletter Newsletter Sponsorship Fixed banner and customised editorial insert in the ViaMichelin e-mail newsletter A bi-monthly communication offering strong brand association with ViaMichelin Over 245,000 subscribers in the UK More than 1.5 million subscribers in Europe (country targeting available) Overlay/ Interstitial Overlay: An exceptional and original format which adds impact to your message Interstitial: A full screen advert which is inserted between two information pages on the website

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STANDARD FORMATS Premium Spot Integrated within the navigation software, this new format combines visibility and premium ad positioning. GEO-TARGETING 160x600, 15KB max. For more information on ViaMichelin advertising opportunities, please contact: Gaelle Delagrave AdLINK INTERNET MEDIA Ltd 4th Floor New Penderel House High Holborn London WC1V 7HP 020 7379 3663 gdelagrave@adlink.net Geo-targeting ( Basic rate + 40%) Route Planning or Map Sponsorship Banner / Skyscraper 468x60 (option to expand) on all pages of the site, 15KB max 120x600 or 160x600 on maps and driving direction result pages. 15KB max. Combined Formats Combined banner & sky for an effective branding on all result pages Super Banner 728x90 on large map view, 15KB max. Geo-targeting An important function which makes the best of your campaign impact ! 3 targeting opportunities, based on: The origin of the website users. The country where the search is done. The location (cities, counties) searched for. Targeting available via various formats Banner; Skyscraper, Pop Under, Premium Spot Print Map Sponsoring Fixed Super banner (728x90) on the driving directions result pages. Offline advertising The super banner is preserved by the user on a print map RATE Home Page Rectangle (MPU) A premium space on the Home Page, offering exclusive visibility and reaching 100% of the website audience 300x250 (option to expand), 20KB max. 5 million imp per month

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CASE STUDY Colt Mitsubishi on ViaMichelin.co.uk Campaign Objectives: “The main purpose of this campaign was to promote the launch of Mitsubishi Colt and convey the message “Where will the Colt take you”, utilising rich media in a travel-related environment.” Creative Execution: Transitional advertising format on the maps and route planning result pages. Period: 1-30th September, 2004 CTR: 1.15% What did you think about your campaign on ViaMichelin? “Online activities needed to support this ‘going places’ theme during the summer period. This was not about motoring relevance, but supporting the brand in media that is both relevant to the target audience’s online activity during this period and enhancing the creative theme. ViaMichelin provided an ideal platform to convey our message to our main target audience based around the ‘going places’ theme.” Julia Savill Planner/ Buyer, MGOMD

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