Approaches to Experience Design 2

Experience Design: 

Experience Design Dhaval Vyas dvyas@few.vu.nl Room: T-304

Norman’s 3-layer model of Emotions: 

Norman’s 3-layer model of Emotions Norman (2004)

Norman’s 3-layer model of Emotions: 

Norman’s 3-layer model of Emotions Visceral Design Apple iMac Jaguar E-type Norman (2004)

Norman’s 3-layer model of Emotions: 

Norman’s 3-layer model of Emotions Behavioral Design Mercedes-Benz Seat Controls Casio G-Shock Watch Norman (2004)

Norman’s 3-layer model of Emotions: 

Norman’s 3-layer model of Emotions Reflective Design Time-by-Design Sexy Urinal Norman (2004)

APEC Framework: 

APEC Framework Vyas & van der Veer (2005)

APEC Framework: 

APEC Framework Aesthetic Aspect: Visceral appreciations based on sensory information only Naturally determined Skin-deep beauty Practical Aspect: Physical activities a user is capable of with respect to the system Exploits Usability & Functionality Emotional Aspect: Related to emotions such as joy, anger, disgust, etc. Helps in the decision making Cognitive Aspect: Involve interpretation, information processing, problem solving, use of memory, etc. Beauty within Vyas & van der Veer (2005)

Let’s have a Practical Example: 

Let’s have a Practical Example

APEC in Practise: 

APEC in Practise Gabriella is a high-school student. She goes to parties several times in a week. She cares a lot about her image amongst her friend circle. She loves R&B, Country and Ragge music and she has music CDs of almost all R&B stars. Whenever she is at home, she always listens to music on her computer. Her room is full of posters of movie/pop stars. She likes using new gadgets. She also likes traveling with his friends. Gabriella (18) – Student

APEC in Practise: 

APEC in Practise Function  Emotional Pleasure – through good quality music Personalization of music Surprise – evoked by the Shuffle function Contextual Sensitive Player: Country music in hills of Barcelona Function  Cognitive Relaxed – 12 hours play Being able to create music files Flexibity – Other file format can be stored She keeps her school assignments in the same device Interaction  Emotional Pleasure – Soft touch Fun – a DJ like interaction through Click-Wheel Fun – mapping of circular Click-Wheel interaction with linear screen interaction Interaction  Cognitive Fun – mapping of circular Click-Wheel interaction with linear screen interaction Familiarity – the player’s screen has a very familiar metaphor Menu Driven Interface Interaction  Practical Easy to hold and use by single hand Appearance  Aesthetic Pleasing to eyes – Plastic body with metallic and white color Pleasure - Soft touch Appearance  Emotional Pleasant Surprise – evoked by the unconventional look Appearance  Cognitive Pleasant Surprise – evoked by the unconventional look Social identity of owning a new device in friend circle

Student Exercise: 

Student Exercise Use the APEC framework in you given problems Work in Groups Student Discussion

References: 

References Books Technology as Experience. 2004. By McCarthy, J., Wright, P. MIT Press. Funology – From Usability to Enjoyment. 2003. Blythe, M. (Ed.) Kluwer Publications. Emotional Design. 2004. Norman, D. Basic Books. Papers Experience Prototyping. DIS-2000 The Building Blocks of Experience. DIS-2000 Understanding Experience in Interactive Systems. DIS-2004. And many more…

Thank You !: 

Thank You ! Further questions and queries are welcome. Dhaval Vyas Room T-304, Informatica Section dvyas@few.vu.nl