dettol - brand element

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How Dettol is using various brand elements in their promtional strategies.......

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Slide 1: 

Prepared By Firoz Bawani Dettol – Brand Elements

Introduction : 

Introduction There are mainly seven brand elements are there. Brand Name URL Logo & Symbol Character Slogans Jingles Packaging Marketers are using these elements, not all, in mixture according to their products.

Introduction : 

Introduction Reckitt Benckiser (India) Limited, formerly known as Reckitt & Colman (India) Ltd is one of the fastest growing consumer goods companies in South Asia. In India, it has many brands namely - Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Easy Off Bang, Veet, Colin, Disprin, Strepsils, Clearasil and others. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare. The Company has operations in 60 countries, sales in 180 and employs 22,000 people around the world. Globally Reckitt Benckiser plc is headquartered in UK.

History : 

History Dettol, the iconic brand from Reckitt Benckiser. Dettol is Rs 300 crore brand of Reckitt and Benckiser formerly . It is launched in 1933 in India, Dettol has gained the trust of millions of Indians It has been consistently voted as one of the 'Most trusted brands' of India. The brand has celebrated platinum jubilee in 2008

Brand Name : 

Brand Name Dettol name is used because definition of name itself shows it use. Def:- A type of liquid antiseptic used especially for preventing wounds from becoming infected and for killing bacteria. Ref:- http://www.ldoceonline.com/dictionary/Dettol http://www.oxforddictionaries.com/definition/Dettol

Url – www.dettol.co.in : 

Url – www.dettol.co.in

Logo : 

Logo

Tagline - BE 100% SURE : 

Tagline - BE 100% SURE APPROVEED BY INDIAN MEDICAL ASSOCIATION

Packaging : 

Packaging Antiseptic Bottle It is in market from 50ml to 5 liter 50ml 100ml 250ml 500ml to 5 liter Handwash Liquid It is in market 135ml 250ml Refills 185ml 475ml 900ml

Packaging : 

Packaging Soap It is in market 35gm 70gm 120gm Handwash Liquid It is in market 125gm 250gm Plaster It is available in market 15 100 Shaving Cream It is in market 70gm

Packaging : 

Packaging

Slide 12: 

THANK YOU BE HEALTHY…

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