Landing pages, squeeze pages and lead generation

Category: Entertainment

Presentation Description

Landing page, squeeze pages and lead generation tend to be used interchangeably - discover what each of them is and how they help introduce people to your sales funnel.


Presentation Transcript

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WordPress for Technophobes 1 Landing Pages Squeeze Pages Lead Generation Landing pages squeeze pages lead generation - we tend to use all three of those terms interchangeably but they actually mean three different things. Why do you need one of these The first reason is to build your list. Any one of those three can be at the top of your sales funnel. The money is in the list so you need to build your list in order to be able to sell things to people. Lead Generation Form Here you can see a lead generation form. Its just a basic form asking for name email and a subscribe button - and its giving away a freebie Its relatively subtle you can put it on the top or the bottom of every page or post on your site or you can put something similar on a widget on a side panel.

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WordPress for Technophobes 2 Either way its very - subtle its not very in-your-face and that might be important to you for what youre selling or the kind of business that youre in. This is also what you generally get on a pop up - "heres my freebie: enter your name and email to access it". Squeeze Page A squeeze page is more like this. An image in the background with a form in the foreground. Nothing else. It is a dedicated page for one specific freebie or low cost whatever - it might be video a seven dollar report or something like that. Mostly the squeeze page you want to be giving something very low cost or free - but it has to have value because otherwise no ones going to want to give you their email. This is the page where you send traffic from social media from blog post links or page links Facebook and Google Ads. This is ideally is at the top of your sales funnel. Before you ask what is sales funnel is that is an entirely new document so Im not going to go into that here.

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WordPress for Technophobes 3 Landing Page A landing page is a sales page. It covers one specific product - like a course or a membership or coaching. A landing page tends to have detailed content. Not always but it tends to have a detailed explanation of whatever it is that youre selling. Confirmation Page and Thank You Page - Extra Pages You Might Not Understand You Need All three of these different ways of interacting with visitors to your site you need two extra pages for each of them. You need a "nearly there" page to confirm the subscription - and to confirm that it isnt a robot signing up. As a result youll want to be sending a confirmation email and also if youve got this kind of confirmation - a confirmed subscription email - that satisfies GDPR consent. Youll also need a thank-you page. Once theyve confirmed that subscription they need to be sent back to the Thank You page or wherever it is. That might be a download page an entry page to your membership - or it might be somewhere for them to arrange appointments. The Importance of Keywords All three of these landing pages or squeeze pages need to be aimed at specific target markets. You know what your target market is. You know what your niche is - youre not just taking a scattergun approach. You know who they are - youve narrowed down who they are. Its important to have the right keywords particularly in a squeeze page or a sales page in order that you get the most out of organic search that your ad response is from the right people - and then also you can get a kind of halo effect of word of mouth. Decisions Decisions Which of these three methods of acquiring customers and people on your list is best for you It really depends on you your site your products your audience and your desired outcomes. My feeling is that youll want all three: you want the basic sign up form on every page and post youll want squeeze pages to get people onto your list - and you want sales pages for each of your products. Unless youve a WooCommerce shop you dont put all of your products/services on the same page.

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WordPress for Technophobes 4 Examples Lets have a look at the different kind of pages that you can have to attract visitors. This ones an interesting one: in order to actually get any details on what they want to sell - you any details at all - you have to make a commitment. So heres a button for you can make a commitment - and it opens up a form to just enter your email. You cant even get the details without giving your email. Thats an unusual kind of sales page - therere no details until theyre given your information. These next two are examples of a squeeze page - youve got the form in the middle an image in the background and a freebie. One of them is marketing tools that are being given away free and the other one is an opportunity to guest post.

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WordPress for Technophobes 5 But whatever is being given away free needs to have some kind of value. Mostly people share a video or a checklist or 10 best or an ebook - something that is high value but isnt going to take you too long to put together. These are two examples of the kind of basic signup form that you put everywhere on your site. Weve talked about these enough - and you may well have seen one pop up in various websites by now

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WordPress for Technophobes 6 Next is an example of a sales page. Its so long and detailed that Ive had to cut it up into ten sections in order to fit it all on to one slide This sales page goes into great detail - its got lots of places to put keywords in - and you dont even get the opportunity to buy anything until youre well past halfway down the page by which time youre committed. After that there are three opportunities to buy plenty of social proof and lots of pictures. Recommendations Whatever your preferred method of collecting people for your list and selling them things Im happy to do that for you and although my gig specifies thrive Architect some of those pages were done with the Thrive Architect a couple were built with aweber and Ive even built forms from scratch with HTML MailChimp and all of the bulk marketing services have methods of putting forms on your site or you can build the form yourself if you dont like the way that they display. When you want something like this done for you and you dont feel that you have the time or the inclination - or maybe you dont know how - just click the link below to find me on Fiverr and you can contact me there.

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WordPress for Technophobes 7 And if theres anything else that youd like to do with your site that isnt on my list then click the contact link on Fiverr and Ill be happy to give you your very own customized offer.

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