Social Funnel

Social Funnel: 

Social Funnel The right social outlet for the job

Break Down: 

Break Down What is a social funnel? The four main Social Media outlets Defining your Central Objective Defining you Social Objectives Social Media outlets for your Social Objectives

What is a social funnel?: 

What is a social funnel? A social funnel is the process, predetermined, of taking a customer from initial social contact to your central marketing objective.

The four main Social outlets: 

The four main Social outlets Facebook Twitter YouTube Blogging

Central Objectives: 

Central Objectives Your central objectives are your overall marketing goal and most likely that is increasing your bottom line.

Social Objectives: 

Social Objectives Increase your company’s exposure Increase your Brand / Message Awareness Interacting with your Market, open up the communication medium Defining your customers needs, wants, desires, interest, frustration and feedback Find out what people are saying about your brand/message

Social Funnels for Social Objectives: 

Social Funnels for Social Objectives With the four major social outlets, each play a unique role depending upon which social objectives you are using.

Increase your company’s exposure: 

Increase your company’s exposure Getting your company more exposure, YouTube is your best option. This is because of a videos ability to go viral. Your tweets, status updates and blog post should point to your YouTube video.

Increase your Brand / Message Awareness : 

Increase your Brand / Message Awareness Building brand awareness is best pushed with Facebook. Creating a page can give you many outlets to show off your brand and gain a deeper connection with your customers.

Interacting with your Market, open up the communication medium: 

Interacting with your Market, open up the communication medium Twitter is a vital tool to interacting with your market, its flow and ease of use is a good way to quickly and effectively interact with customers.

Defining your customers needs, wants, desires, interest, frustration and feedback: 

Defining your customers needs, wants, desires, interest, frustration and feedback I picked using a blog would be the best way to pinpoint defining points within your market. With blogs you can easily implement surveys and polls to gain important information within your market. Most importantly it’s easier to analyze comments from a blog.

Find out what people are saying about your brand/message: 

Find out what people are saying about your brand/message Hands down Twitter will easily let you see what other are saying about your brand/message. Sometimes some social seeding will come into play. With a quick search with a “# yourbrand ” and the conversations will flying in!

Have Fun and Stay Social!: 

Have Fun and Stay Social!