Cracking the Facebook Edgerank code

Cracking the Facebook Edgerank code:

Cracking the Facebook Edgerank code

About Avenuesocial Inc. :

About Avenuesocial Inc. Avenue Social Inc. is a full service Social Media Agency with over 5000 applications , Fan Pages and Campaigns on the Social & Mobile platforms for brands like Heineken, Sony, Universal and many Fortune 500 companies . We have a qualified team of over 250 professionals spread over 5 countries .

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CRACKING THE FACEBOOK EDGERANK CODE An exclusive sneak peak into creating top news posts for your Facebook community Brought to you by www.avenuesocial.com

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WITH ‘CRACKING THE FACEBOOK EDGERANK CODE’ YOU’LL LEARN HOW TO MAKE YOUR TOP NEWS POSTS MORE VISIBLE! ! Be introduced to Facebook Edgerank and how it works Learn how to calculate your Edgerank score GET EXCLUSIVE CONTENT TIPS ON: Quality status updates GET POWERFUL MEDIA TIPS ON: Relevance and time restrictions The ask question feature Using Facebook polls and surveys Link sharing with content aggregation and curation Guest posts and user generated content Sharing images Adding video Fan page apps and like button Trivia, quizzes and contests Social games Facebook mobile games Edgerank strategy LET’S EXPLORE…

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INTRODUCING THE FACEBOOK CALCULATING YOUR EDGERANK SCORE EDGERANK SYSTEM 95% of your updates aren’t seen by your community Edgerank is the algorithm used to determine which updates get exposure You need your updates to be in your fan’s top news feed TOP NEWS UPDATES = BRAND VISIBILITY! EDGERANK = AFFINITY + WEIGHT + TIME DECAY Affinity – Relies on your relationship with each community member Weight – Is based on the level of interaction between your brand and your fans Time Decay – Relies on the relevance of each of your updates Relationship (Affinity) + Level of Interaction (Weight) + Response and Relevance (Time Decay) = Your Edgerank Score!

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QUALITY STATUS UPDATES Creating quality posts is crucial for a high edgerank score BUT HOW DO YOU KNOW IF YOUR POSTS ARE GREAT QUALITY? Post content that is unique to your business niche Pre-plan your updates, and edit each of them thoroughly Keep them short, simple and reader orientated Collect ideas for updates, using trends and authority sites Always connect with your reader on an emotional level EXCELLENT QUALITY = MORE INTERACTION!

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RELEVANCE AND TIME RESTRICTIONS Subscribe to news feeds Set email alerts, and include hot news in your updates Map out special events and occasions that affect your readers, and integrate them into your update posts Create time sensitive deals to include in your update feed RELEVANT AND TIME SENSITIVE UPDATES PROMPT COMMUNITY INTERACTION! (More interaction means a higher score!)

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THE ASK QUESTION FEATURE Asking questions is one of the most effective ways to get your community to respond to your updates This can be done with or without the Facebook ‘ask question’ feature on your homepage Ask pertinent questions using the ‘ask question’ function USE DO, WHAT, WHEN, WHERE, WHY AND WHO TO TURN CURRENT EVENTS INTO DISCUSSIONS Prompt your fans to share, and gather feedback on your business QUESTIONS = INTERACTION!

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USING FACEBOOK POLLS AND SURVEYS Polls and surveys only require 1 click from your fans Answering polls and surveys is as simple as clicking ‘like’ Because it’s so easy, fan response can be huge YOU WANT THE MOST RESPONSE POSSIBLE! Create polls and surveys with the Facebook ‘ask question’ feature Create a branded polls and surveys app to distinguish your business from everyone else A QUICK WAY TO BOOST YOUR EDGERANK SCORE!

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LINK SHARING WITH CONTENT AGGREGATION AND CURATION The key to sourcing and publishing quality links is content aggregation and curation If your aggregated links go viral, you get a free boost in traffic AGGREGATED LINKS + CURATED LINKS = INCREASED TRAFFIC AND INTERACTION Publish links to content and media that you create yourself Publish links to content and media that you source from external sites THE GOAL IS TO CREATE A CENTRAL KNOWLEDGE HUB ON YOUR PAGE

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GUEST POSTS AND USER GENERATED CONTENT To make your fan page as busy as possible, you need guest posts and user generated content THIS SORT OF CONTENT IS GREAT FOR CREDIBILITY AND AUTHORITY It’s always current and as a result, improves time decay Invite guest experts to host discussions on your page Ask community members to contribute content and media Thank them and announce the contribution CONTENT FROM OTHER PEOPLE LIGHTENS YOUR WORK LOAD, AND IMPROVES YOUR EDGERANK SCORE!

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SHARING IMAGES Sharing images with your community, gives them an opportunity to comment and interact on a level that is greater than ‘likes’ and once off clicks COMMENTS = A HIGHER EDGERANK SCORE OVERALL Images could be photos, product graphics, infographics or promo shots Publish image updates that include photos, news and product graphics Ask your community to publish relevant photos on your wall Include a call to action for comments, tags and sharing IMAGES ARE A GREAT WAY TO GET MORE FROM YOUR COMMUNITY THAN CLICKS

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ADDING VIDEO Video keeps your fans on your update for longer which improves your edgerank score Video is a more interactive media, which also prompts a greater response from your community IT’S ESSENTIAL TO BRAND EACH VIDEO, AND TO PERSONALIZE EACH POST WITH A COMMENT AND CALL TO ACTION Post valuable videos that will encourage your community to view and interact Educational, fun or promotional videos get the best results Create your own videos for an increase in brand visibility CHOOSE VIDEOS THAT YOUR FANS WILL LOVE TO WATCH, COMMENT ON AND SHARE!

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FAN PAGE APPS AND LIKE BUTTON Your goal as a business on Facebook is to have a lively, professional and interesting fan page A FAN PAGE SHOULD ATTRACT AND ENGAGE YOUR FANS AT ALL TIMES The only way to do this, is to be unique with a custom fan page Get a custom fan page app created to grow your community Post relevant, personal posts to encourage likes Don’t forget to ask your community to ‘like’ your posts! YOU CAN ONLY SHOW UP IN THE TOP NEWS FEED OF A FAN THAT HAS ALREADY LIKED YOUR PAGE

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RUNNING TRIVIA, QUIZZES AND PROMOTIONAL CONTESTS Focus on keeping your fans on your page as long as possible Fans returning to your page will improve your affinity score CUSTOM APPS GIVE YOUR PAGE THE EDGE ON A HIGHLY COMPETITIVE PLATFORM Get trivia, quiz and contest apps created for your business page These apps give your fans an incentive to return to your page This will significantly improve your affinity and time decay scores THEY ARE ALSO EXCELLENT FOR BRAND VISIBILITY, LIKABILITY AND AUTHORITY

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Take advantage of mobile technology to improve CREATING SOCIAL GAMES MOBILE GAMES FOR FACEBOOK MOBILE The most simple way to guarantee that fans return to your business page, is through social game creation They are played on your fans profile pages, and create a permanent connection between fan and business GET A SOCIAL GAME APP CREATED, BASED ON YOUR BUSINESS MESSAGE Keep your fans engaged with mobile games Get a custom mobile game app created your edgerank score, even when fans are out ALL OF THESE METHODS ENSURE THAT YOU WILL HAVE A HIGH EDGERANK SCORE!

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EDGERANK STRATEGY: YOUR MODERATION MODULE To keep your edgerank score high, you need a way to plan, track and moderate your edgerank strategy OTHERWISE ALL YOUR EFFORTS WILL BE FOR NOTHING Get an edgerank dashboard to maintain your strategy Launch individual edgerank campaigns Pre-schedule content on 1 easy-to-use dashboard Track the progress of each update Use the data to further boost your edgerank score! HIGH EDGERANK = MORE SALES!

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WANT TO LEARN MORE ABOUT FACEBOOK EDGERANK? GET YOUR COPY OF “CRACKING THE FACEBOOK EDGERANK TIPS ON HOW TO GET A HIGH EDGERANK SCORE! CODE” – FOR EXPERT INSIGHTS, SECRETS AND ACTIONABLE This exclusive e-book by Avenuesocial, will answer all of your questions and more. Get it now, and start earning from Facebook! Contact Avenuesocial.com now for your copy! CLICK HERE NOW!

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