logging in or signing up Social Media Marketing FabianSmith Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 12 Category: Business & Fin.. License: Some Rights Reserved Like it (0) Dislike it (0) Added: July 27, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Social Media Marketing A PRACTICAL BEGINNER'S GUIDEAvenuesocial Inc.: Avenue Social Inc. is a full service Social Media Agency with over 5000 applications , Fan Pages and Campaigns on the Social & Mobile platforms for brands like Heineken, Sony, Universal and many Fortune 500 companies . We have a qualified team of over 250 professionals spread over 5 countries . Avenuesocial Inc.What is social media marketing?: Traditional marketing is a monologue: Social media marketing is a conversation If consumers are talking about you, you need to join the conversation. What is social media marketing?Social Media Conversation: Social Media Conversation Avoiding the social media conversation leaves your message blowing in the winds of social whim – and subject to wholly uncontrollable forces.Word of Mouth: Word of Mouth In non-tech terms it used to be known as “word of mouth.” The tech version of word-of mouth began with the early bulletin boards and UseNets , generally only used by the tech savvy youth.Consumer Empowerment : Consumer Empowerment As e-mail and websites became commonplace, consumers began to self-publish their thoughts on blogs. Ecommerce sites allowed users to post reviews of their products, giving consumer a chance to inform other consumers at the point of purchase.Why are consumers using social media?: Social media provides a platform where consumers develop new relationships with people around the globe Why are consumers using social media?Why are consumers using social media?: From their hub, individuals could easily visit and interact with their friend’s individual hubs. They were also able to publish and share their own news and views with their friends, and also read their friend’s thoughts. Why are consumers using social media?Why are consumers using social media?: Facebook quickly became a pleasure and an obsession for many users. Every day they could reach out to, and hear from, their friends - no matter how far away they might be physically. Now many users start and end their day with Facebook. Why are consumers using social media?Slide 10: Facebook More than 750 million active users 50 % log on to Facebook everyday Average Facebook user has about 130 friends An average Facebook user spends more than 55 minutes per day on the site People spend over 900 billion minutes per month on FacebookWhy is social media successful?: It is empowering It is engaging Its viral and sometimes sticky Why is social media successful?It’s “viral” and sometimes “sticky.”: It’s “viral” and sometimes “sticky.” A site like Facebook, allows a user to hear the opinions many of all their friends at any time – a never ending global dinner partyIt’s “viral” and sometimes “sticky.”: Viral content has an intrinsic quality that drives people to share it with their peers. It’s “viral” and sometimes “sticky.”It’s “viral” and sometimes “sticky.”: Everyone likes to be heard. Social media allows any individual to broadcast their opinions as far and wide as they like. Any individual can comment on matters of work, play, politics, religion, entertainment, etc. It’s “viral” and sometimes “sticky.”It’s “viral” and sometimes “sticky.”: The greatest social media experiences are both sticky and viral: you want to revisit them again and again and you do so with your friends or colleagues. It’s “viral” and sometimes “sticky.”How does social media marketing work for brands?: Brands are where their customers are. Brands create two-way relationships with their customers Brands entertain their customers. It can’t be overstated that social media marketing represents a revolution for brands and marketing practices. How does social media marketing work for brands?What are the major platforms and influencers in social media?: Facebook Facebook Fan Pages LinkedIn Twitter YouTube Blogs Flickr Shutterfly Foursquare Gowalla Google Maps Facebook Places What are the major platforms and influencers in social media ?Getting started in social media marketing?: Getting a website for your business legitimize your business Creating a Facebook fan page for your website to make it seem more authentic. Frequent posts on Twitter Getting started in social media marketing ?Conclusion: Now you are ready to get social!: To begin you will need: A website A logo Optional teams: Photos Video Premium starters: Custom applications Advertising / media buy Your first recommended steps: Create a Facebook Fan Page Create a Twitter account Conclusion: Now you are ready to get social!Addendum: About Avenuesocial: A Practical Beginner’s Guide was a commissioned as a free resource for small businesses by Avenuesocial. Avenuesocial’s team helps countless business start and expand their social media presence through custom application development, media buying and campaign management Addendum: About AvenuesocialSlide 21: Avenuesocial Inc. is a social media agency that provides: Facebook Application Development Mobile Apps Development Community Management Social Marketing Strategies & Maintenance Campaign Our ServicesContact Us: AvenueSocial Inc. Plug and PlayTech Center 440 North Wolfe Road Sunnyvale, CA 94085 – 3869 Phone : (510)-275-4485 Fax : (510)-943-5941 Email : sales@avenuesocial.com Join us: http://www.facebook.com/avenuesocial Follow us: http://twitter.com/avenuesocial1 Contact Us You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Social Media Marketing FabianSmith Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 12 Category: Business & Fin.. License: Some Rights Reserved Like it (0) Dislike it (0) Added: July 27, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: Social Media Marketing A PRACTICAL BEGINNER'S GUIDEAvenuesocial Inc.: Avenue Social Inc. is a full service Social Media Agency with over 5000 applications , Fan Pages and Campaigns on the Social & Mobile platforms for brands like Heineken, Sony, Universal and many Fortune 500 companies . We have a qualified team of over 250 professionals spread over 5 countries . Avenuesocial Inc.What is social media marketing?: Traditional marketing is a monologue: Social media marketing is a conversation If consumers are talking about you, you need to join the conversation. What is social media marketing?Social Media Conversation: Social Media Conversation Avoiding the social media conversation leaves your message blowing in the winds of social whim – and subject to wholly uncontrollable forces.Word of Mouth: Word of Mouth In non-tech terms it used to be known as “word of mouth.” The tech version of word-of mouth began with the early bulletin boards and UseNets , generally only used by the tech savvy youth.Consumer Empowerment : Consumer Empowerment As e-mail and websites became commonplace, consumers began to self-publish their thoughts on blogs. Ecommerce sites allowed users to post reviews of their products, giving consumer a chance to inform other consumers at the point of purchase.Why are consumers using social media?: Social media provides a platform where consumers develop new relationships with people around the globe Why are consumers using social media?Why are consumers using social media?: From their hub, individuals could easily visit and interact with their friend’s individual hubs. They were also able to publish and share their own news and views with their friends, and also read their friend’s thoughts. Why are consumers using social media?Why are consumers using social media?: Facebook quickly became a pleasure and an obsession for many users. Every day they could reach out to, and hear from, their friends - no matter how far away they might be physically. Now many users start and end their day with Facebook. Why are consumers using social media?Slide 10: Facebook More than 750 million active users 50 % log on to Facebook everyday Average Facebook user has about 130 friends An average Facebook user spends more than 55 minutes per day on the site People spend over 900 billion minutes per month on FacebookWhy is social media successful?: It is empowering It is engaging Its viral and sometimes sticky Why is social media successful?It’s “viral” and sometimes “sticky.”: It’s “viral” and sometimes “sticky.” A site like Facebook, allows a user to hear the opinions many of all their friends at any time – a never ending global dinner partyIt’s “viral” and sometimes “sticky.”: Viral content has an intrinsic quality that drives people to share it with their peers. It’s “viral” and sometimes “sticky.”It’s “viral” and sometimes “sticky.”: Everyone likes to be heard. Social media allows any individual to broadcast their opinions as far and wide as they like. Any individual can comment on matters of work, play, politics, religion, entertainment, etc. It’s “viral” and sometimes “sticky.”It’s “viral” and sometimes “sticky.”: The greatest social media experiences are both sticky and viral: you want to revisit them again and again and you do so with your friends or colleagues. It’s “viral” and sometimes “sticky.”How does social media marketing work for brands?: Brands are where their customers are. Brands create two-way relationships with their customers Brands entertain their customers. It can’t be overstated that social media marketing represents a revolution for brands and marketing practices. How does social media marketing work for brands?What are the major platforms and influencers in social media?: Facebook Facebook Fan Pages LinkedIn Twitter YouTube Blogs Flickr Shutterfly Foursquare Gowalla Google Maps Facebook Places What are the major platforms and influencers in social media ?Getting started in social media marketing?: Getting a website for your business legitimize your business Creating a Facebook fan page for your website to make it seem more authentic. Frequent posts on Twitter Getting started in social media marketing ?Conclusion: Now you are ready to get social!: To begin you will need: A website A logo Optional teams: Photos Video Premium starters: Custom applications Advertising / media buy Your first recommended steps: Create a Facebook Fan Page Create a Twitter account Conclusion: Now you are ready to get social!Addendum: About Avenuesocial: A Practical Beginner’s Guide was a commissioned as a free resource for small businesses by Avenuesocial. Avenuesocial’s team helps countless business start and expand their social media presence through custom application development, media buying and campaign management Addendum: About AvenuesocialSlide 21: Avenuesocial Inc. is a social media agency that provides: Facebook Application Development Mobile Apps Development Community Management Social Marketing Strategies & Maintenance Campaign Our ServicesContact Us: AvenueSocial Inc. Plug and PlayTech Center 440 North Wolfe Road Sunnyvale, CA 94085 – 3869 Phone : (510)-275-4485 Fax : (510)-943-5941 Email : sales@avenuesocial.com Join us: http://www.facebook.com/avenuesocial Follow us: http://twitter.com/avenuesocial1 Contact Us